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Things to do for clients stuck with bad links

by rhinocl
4 replies
  • SEO
    • |
Say your client has a long term site that used to rank at or near the top in Google. Over the years he employed numerous different SEO firms and is now stuck with tons of backlinks that Google now disapproves of. One of the people who built most of those is now serving in the Philippine army and cannot be reached. The other one just won the lottery and is not responding to Skype or e-mail.

My response would be for him to leave up the old site, build a new site and forward the old one to the new one in the hope that good link juice would flow through and bad link juice would not.

What do you think of this solution? Any other ideas? What about a case where the client is still ranking well for half their main key words?
#bad #clients #links #stuck #things
  • Profile picture of the author Daniel Thompson
    My inclination would be to just concentrate on white hat seo and high quality backlinks and be a little patient.

    Google might be treating certain links as a negative ranking factor now, but they might not be able to continue with this approach due to criticism that this could encourage negative seo. Google has been changing things so quickly that the situation could be very different in a month or two.
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    • Profile picture of the author Manuel Aguirre
      Originally Posted by Daniel Thompson View Post

      My inclination would be to just concentrate on white hat seo and high quality backlinks and be a little patient.

      Google might be treating certain links as a negative ranking factor now, but they might not be able to continue with this approach due to criticism that this could encourage negative seo. Google has been changing things so quickly that the situation could be very different in a month or two.
      of course!! build only HIGH PR backlinks!!

      and dont worry for GOOGLE.

      Regards.
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  • Profile picture of the author meatro
    Keep building, man. You've got to offset the negative with positive.. It's just like negative SEO..

    It can hurt you tremendously; unless you already have a solid SEO campaign in place (think trying to neg-SEO Wikipedia.. GLWT.)

    So just keep building clean, white hat, reputable links. Google will figure it out eventually and straighten everything out in time. In the meantime, you have a nice meal ticket for a while.
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  • Profile picture of the author jewelraz
    Originally Posted by rhinocl View Post

    Say your client has a long term site that used to rank at or near the top in Google. Over the years he employed numerous different SEO firms and is now stuck with tons of backlinks that Google now disapproves of. One of the people who built most of those is now serving in the Philippine army and cannot be reached. The other one just won the lottery and is not responding to Skype or e-mail.

    My response would be for him to leave up the old site, build a new site and forward the old one to the new one in the hope that good link juice would flow through and bad link juice would not.

    What do you think of this solution? Any other ideas? What about a case where the client is still ranking well for half their main key words?
    if you suggest him to build a new site then you are suggesting him to spend more money. If your client has already hired several seo firms then he has already spend some money. Moreover a new site takes long time to come up at the first page in google. Better if you can find the bad backlinks and remove them manually from webmaster tool or block those urls.
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