One of the goals of all the updates Google has made is to make their search bot think and act more like a human searcher. This means you need content that humans will love. Besides, when was the last time Google made a purchase from your website? So, why would you specifically write for them?
Here are my tips, please feel free to add to the list:
1. Length matters
Short blog posts are no longer ranking well with Google and you need to make sure you write at a very minimum of 500 words per posts. It's actually better to make sure all your posts are over 700 words.
2. Quality matters
Now, you can't just write 700 words of garbage content. You have to provide useful content to your readers or it won't rank. The content you get from foreign writers for less than $1 per 100 words won't cut it anymore! You need high quality content written by writers that actually know how to use a conversational tone.
3. Keyword Usage has changed
The days of shoving your main keyword into the content wherever you can are over. Did you know that if you write a post around a 3 word keyword, you don't have to use all three words together to get the right density? For example, if your keyword is "custom golf clubs", you just need to use custom, golf, and clubs throughout the posts. It's recommended that you get between 5% and 7% density with each of the words in your keyword phrase......LET ME SAY THAT AGAIN.....It's recommended that you get between 5% and 7% density with each of the words in your keyword phrase
I don't mean a density for the main keyword shoved together of 5% to 7% because that will just make your content look spammy. NO, I mean each single word from your main keyword. If you feel like you must use your exact keyword together each time you mention it, shoot for a density of 1.5% to 2%.
4. Related Keywords are more important than ever
To get great content that Google will love, it's better to write with one main keyword in mind and a handful of related keywords. This may even get you ranked for the related keywords, as well. When you write like this, your content will read better and will look better to Google.
5. Edit, Edit, and Edit again
Spelling errors, typos, and unnatural sounding sentences will now get you penalized. Many want to say the latest update had to do with over optimization and the backlinking you do, but really, the goal of Google was to eliminate bad content. This included foreign written and spun content, which nearly always comes with sentences that make very little or no sense.
Make sure to read over your content before you post it and you will catch your errors. A simple spell check isn't enough and you must make sure you catch as many errors as you can.
I hope these tips help all of you that want to write your own content.