Say a website has 20 articles. Should all of these be included just as pages? Just as posts? 10 as pages and 10 as posts, with the posts linking to the pages? No interlinking...? I've always been confused when it comes to this aspect of a website.
One more thing, is it okay to use H2 tags with a KW in it multiple times in an article, or does Google penalise this? For example:
Microsoft. Uber. Freelancer.com. Apple. AirBnb. Lenovo. Apple. These are some of the big brands easily identifiable by everyone. Watch this short TED Talk as Jonathan Bell gives advice on creating ...