Budgeting PPC, SEO and Content
- SEO |
After reading these forums, we always see folks asking how much to pay for content and how much to spend on PPC. We know it's not easy to set budgets, and a rule of thumb on budgeting for content would help the industry as a whole, especially newcomers and small businesses getting started.
After talking to some of our clients, we developed the 50/15 Rule - half your SEO spend should be on content, and 15% of PPC or SEM spend should go to tailored content on landing pages. That little extra spending, done right, can reduce your PPC costs and increase conversions enough to where the content pays for itself.
We've got a post up on our site with a little more detail. How do you budget for content?
After talking to some of our clients, we developed the 50/15 Rule - half your SEO spend should be on content, and 15% of PPC or SEM spend should go to tailored content on landing pages. That little extra spending, done right, can reduce your PPC costs and increase conversions enough to where the content pays for itself.
We've got a post up on our site with a little more detail. How do you budget for content?