Made An Interesting Discover About Site Age And SERP Listing
- SEO |
Let something brew long enough and no matter how crappy it is, it'll rise to the top.
As most of you may or may not know, I am heavily into Magic the Gathering.
Well, in doing research for my new book on the subject that I'm writing, I went
to look up a list of terms to make sure I didn't miss anything. In short, I was
looking for a glossary.
In doing my search, I found that the number 2 result was a site that didn't
have anything to do with Magic the Gathering in its domain and hadn't been
updated since 1994.
18 years.
The game has changed so much in that time that the glossary at that site
was almost useless.
So why number 2 in the listings?
One can only conclude that it's because it's been around for so long. There
is no other logical explanation.
18 years with no new content in a niche that is changing EVERY 3 MONTHS
with new cards, abilities and plenty to be added.
Now, maybe you don't want to wait 18 years for your site to jump to the top
of the SERPs but it's plain as the nose on my face that if you keep something
around long enough, no matter how bad and irrelevant it is, it'll get somewhere.
Imagine how well your site will do after 18 years if you actually keep it updated
with relevant info.
As most of you may or may not know, I am heavily into Magic the Gathering.
Well, in doing research for my new book on the subject that I'm writing, I went
to look up a list of terms to make sure I didn't miss anything. In short, I was
looking for a glossary.
In doing my search, I found that the number 2 result was a site that didn't
have anything to do with Magic the Gathering in its domain and hadn't been
updated since 1994.
18 years.
The game has changed so much in that time that the glossary at that site
was almost useless.
So why number 2 in the listings?
One can only conclude that it's because it's been around for so long. There
is no other logical explanation.
18 years with no new content in a niche that is changing EVERY 3 MONTHS
with new cards, abilities and plenty to be added.
Now, maybe you don't want to wait 18 years for your site to jump to the top
of the SERPs but it's plain as the nose on my face that if you keep something
around long enough, no matter how bad and irrelevant it is, it'll get somewhere.
Imagine how well your site will do after 18 years if you actually keep it updated
with relevant info.
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