Does simply adding more content rase your place on Google?

25 replies
  • SEO
  • |
Forgive the incorrect spelling in the title, noticed it just as I published. :rolleyes:

I don't know an awful lot about SEO and I know that this seems like a simple question, but by simply making more posts/content do you rank better with google? I know it needs to be quality, unique, useful content and it is.

I have a review site and I've noticed my ranking has steadily been getting better. All I do for SEO is bookmarking and use the All in One SEO plugin. I've been trying to decipher what works best in the posts like using less/more keywords, but I'm still unsure if my ranking is effected by this, the fact that I have more content, or both.

All I do to split test is see how one review compares to another with a slightly different method of writing the content. All of the products I review are of the same competition and amount of searches. I know there's a lot of variables at play and that's why I'm confused as to where the improvement is coming from.

Any help would be appreciated.
#adding #content #google #place #rase #simply
  • Profile picture of the author MMOICE
    Yes infact it does. There are a myriad of ways to improve your SEO and unique content is just one of them although a rather large part from my take of things. Make sure your articles are relevant and host your keywords and send them out for more hits. Other than that do some good back linking on high reputable sites in your niche and bake for a few months and your done haha well your never really done.
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  • Profile picture of the author John Durham
    @ button life, more content creates more "opportunities" for your pages to show up for various search terms, which ones is the big question.

    On another note, when you go to edit your post, click the button that says "Go Advanced" I believe, and you will be able to edit the title.
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    • Profile picture of the author redflyinghorse
      I have hear there are basically three things to drive rankings on search engines.
      1. content - well written, relevant, frequent, and on a clear topic
      2. site - meta tags, title in page title and url, passes strict html
      3. backlinks - from good sources hopefully from sites with some related topic and not blacklisted as a black hat site
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  • Profile picture of the author surgematrix
    Relevant keywords on your web pages can boost your ranking too. Some include their relevant keywords on the footer of their web pages.
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  • Profile picture of the author blazingskull
    just adding content will definitely not boost your ranking. You need to be smarter than that. You need to conduct some keyword research and then make your content authoritative to make it really wo
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    • Profile picture of the author markv
      @ buttonlife

      Adding more content definately pushes your rankings higher. You can use more content to target different keywords. You can also use your new content to add more internal links to your related pages.
      I have quite a few websites where i hold or increase my rankings just by adding more content now and then without spending huge amounts of time or money on linkbuilding. In my experience i normally see rankings increase most of the time when i add properly relevant content and i also see more traffic from those articles.
      Don't forget that adding longer articles 700 - 1500 words gives you more opportunities to use related LSI keywords in the article and therefore can help you to target less competitive long tail keywords.
      You will find that a large part of your traffic will come from keywords and phrases that are in the 'long tail' so make the most of your article/post writing.
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      • Profile picture of the author icoachu
        Are you SERIOUS? Just adding content is enough to boost you on the SERPS? You also need backlinks. Remember those!? I'm not calling you out but just reminding everyone reading this for advice that SEO is a holistic process. Don't just focus on one end of the equation and expect real results.

        Originally Posted by markv View Post

        @ buttonlife

        Adding more content definately pushes your rankings higher. You can use more content to target different keywords. You can also use your new content to add more internal links to your related pages.
        I have quite a few websites where i hold or increase my rankings just by adding more content now and then without spending huge amounts of time or money on linkbuilding. In my experience i normally see rankings increase most of the time when i add properly relevant content and i also see more traffic from those articles.
        Don't forget that adding longer articles 700 - 1500 words gives you more opportunities to use related LSI keywords in the article and therefore can help you to target less competitive long tail keywords.
        You will find that a large part of your traffic will come from keywords and phrases that are in the 'long tail' so make the most of your article/post writing.
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        • Profile picture of the author MaryPabelate
          Banned
          Originally Posted by icoachu View Post

          Are you SERIOUS? Just adding content is enough to boost you on the SERPS? You also need backlinks. Remember those!? I'm not calling you out but just reminding everyone reading this for advice that SEO is a holistic process. Don't just focus on one end of the equation and expect real results.
          Yes, this is right, adding content regularly helps a lot but it is one factor among thousands of other factor but it is very important factor.

          If you add content then you would get some benefit, if you build links too then you would get more benefit, if you do on-page optimization perfectly then it is more beneficial, if your domain name is on .com, relevant to the site and it has higher age then it is also more beneficial..........

          So these are common things to understand.
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  • Profile picture of the author icoachu
    The answer would be NO.

    There are other factors.

    Think about it. If you just needed to add content, then all the nasty spun text sites out there would be raking it in. They aren't.
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    • Profile picture of the author Michael Shook
      Not so much, simply adding content, it has to be good content, relevant to the niche your site is in, and it really helps if other people come to your site to read it or watch our videos.

      I understand that is what you are trying to do is get more traffic so you can convert more of that, but what I mean is that the more content you have, the more opportunities you have to rank, and the more people can see your content.

      It's good (right now anyway) to have backlinks to your pages, but social signals are rising in importance every day as far as getting your content ranking.
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  • Profile picture of the author mattyprimmer
    Very very very simple. Lots of content! but there is a trick - it can't be crap!

    When I start a new content site, I plan on going 1 full year without making any money at all from it. That's potentially an entire year of posting good quality stuff without anyone even reading it! Yes it feels like talking to yourself sometimes!

    It could take a whole year for anyone to really take notice of what you're doing - it could also only take a month with social media!

    The problem I feel with this whole "Internet Marketing" mindset is that it turns everyone into a spammer chasing the dream of making money online when it's so very simple - You just need to do something that has value and don't bother with all of that other crap.
    IMO if you aren't following this, you're pretty much a spammer.

    Do you think the people that go HUGE in this business focus all of their time on "cheating" the system? I don't think so...Look around at anything that went big, they're doing it better than you! Don't focus so much on getting traffic, focus on the reason why traffic should come to you!
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  • Profile picture of the author Randall Magwood
    You need more than just content. Also consider ranking high for Yahoo and Bing. Make sure your content is keyword focused (about 2-3% keyword density), create GREAT content that sites in your niche will want to link to naturally, make new content everyday, on focus on "on-page" seo factors.
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    • Profile picture of the author mattyprimmer
      Originally Posted by Randall Magwood View Post

      You need more than just content. Also consider ranking high for Yahoo and Bing. Make sure your content is keyword focused (about 2-3% keyword density), create GREAT content that sites in your niche will want to link to naturally, make new content everyday, on focus on "on-page" seo factors.
      I just don't agree with this at all. Yes it can work, but why why why???

      Why not just create good stuff? People will then link to you and your content will move up. I have a site that I never did any of this junk on. Only the very basics like all in one seo pack, pretty permalinks, etc. That site now after 3 years of daily quality postings has some single posts bringing in 25K+ monthly hits from Google!

      If you're actually seeing this success with silly things like filling a post with keywords, you better watch out. Google only gets smarter and eventually you will be left behind. I just think you need to create value and forget about all of the rest!
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      • Profile picture of the author markv
        @ icoachu

        I totally agree that building varied types of backlinks at a constant velocity is required as part of a balanced seo strategy, as are social signals.

        However, adding relevant well-written content is also another strand of that strategy. And it is a fact that well-written new material can be ranked on good sites just by doing the on-page SEO correctly and linking to related posts on the same site. I have used this method on many review sites that i have to drive more traffic.
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      • Profile picture of the author hardinflash
        Originally Posted by mattyprimmer View Post

        I just don't agree with this at all. Yes it can work, but why why why???

        Why not just create good stuff? People will then link to you and your content will move up. I have a site that I never did any of this junk on. Only the very basics like all in one seo pack, pretty permalinks, etc. That site now after 3 years of daily quality postings has some single posts bringing in 25K+ monthly hits from Google!

        If you're actually seeing this success with silly things like filling a post with keywords, you better watch out. Google only gets smarter and eventually you will be left behind. I just think you need to create value and forget about all of the rest!
        Yea, but didn't you use the keywords in your posts that you're getting the traffic for? Writing content for SEO & still making sure it's high quality stuff isn't exactly rocket science

        Adding content to your site won't necessarily move your rankings up, I've had it boost my ranking before though. Keeping your content fresh is always a good idea. The most important thing that the new content you just created is going to do however is rank somewhere & possibly bring you in some search traffic for terms you weren't previously ranking for.

        All in all, it's really never a bad idea to add new content.
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        • Profile picture of the author paulgl
          All this talk about adding more content, content that is
          better, etc. is just that. Talk. That has absolutely nothing
          to do with rankings. NYT ranks for news, not because
          they have the most, but because they are the NYT.

          Adding more content to boost rankings. Well, just how
          does that happen? Another in the list of voodoo SEO.

          What if you add content that google doesn't like. Maybe
          that has the opposite effect. Maybe you add content that
          now muddles up your hard work because now google has
          no idea where to run with your site.

          If you think you can add more content to rank for the new
          content, well, how does that happen? if you build it, they
          will come? How? You add another page on, oh, cheaper
          hotels. Now what. You are going to instantly rank for
          cheaper hotels?

          Web pages do not just rank. Adding more content does
          nothing, except give you a bigger footprint to work with
          on the internet. Working, and I mean working hard
          with that new and improved content is what may help.

          Seriously. How far do you want to take it? A site with
          10 articles publishes 10 more. Are they now getting a 100%
          boost in rankings? Heck, why not tell them to add 100 more
          pages! That'll show 'em! You can't help but be #1, baby!

          Sure.

          I always tell people to add more content and web pages. But
          that alone does not boost rankings.

          So, the answer to:
          Does simply adding more content raise your place on Google?
          Of course not. If it did, man, everybody would be adding thousands of
          pages upon thousands of pages.

          Quality, uniqueness, etc. are just the latest buzzwords, conjured by
          the masses who continually misquote google because it sounds good.
          Those two things have nothing to do with rankings. If it did, wikipedia,
          porn, hate, warez, etc., even amazon, would be nonexistent in google SERPs.
          I daresay even digitalpoint, WF, may be hurting as well....

          Paul
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          • Profile picture of the author buttonlife
            Originally Posted by paulgl View Post

            All this talk about adding more content, content that is
            better, etc. is just that. Talk. That has absolutely nothing
            to do with rankings. NYT ranks for news, not because
            they have the most, but because they are the NYT.

            Adding more content to boost rankings. Well, just how
            does that happen? Another in the list of voodoo SEO.

            What if you add content that google doesn't like. Maybe
            that has the opposite effect. Maybe you add content that
            now muddles up your hard work because now google has
            no idea where to run with your site.

            If you think you can add more content to rank for the new
            content, well, how does that happen? if you build it, they
            will come? How? You add another page on, oh, cheaper
            hotels. Now what. You are going to instantly rank for
            cheaper hotels?

            Seriously. How far do you want to take it? A site with
            10 articles publishes 10 more. Are they now getting a 100%
            boost in rankings? Heck, why not tell them to add 100 more
            pages! That'll show 'em! You can't help but be #1, baby!

            Sure.

            I always tell people to add more content and web pages. But
            that alone does not boost rankings.

            So, the answer to:

            Of course not. If it did, man, everybody would be adding thousands of
            pages upon thousands of pages.

            Quality, uniqueness, etc. are just the latest buzzwords, conjured by
            the masses who continually misquote google because it sounds good.
            Those two things have nothing to do with rankings. If it did, wikipedia,
            porn, hate, warez, etc., even amazon, would be nonexistent in google SERPs.
            I daresay even digitalpoint, WF, may be hurting as well....

            Paul
            I never intended to or created content to raise my ranking, I was just asking if it helped to have more content since I'm unfamiliar with SEO.

            Originally Posted by paulgl View Post

            Web pages do not just rank. Adding more content does
            nothing, except give you a bigger footprint to work with
            on the internet. Working, and I mean working hard
            with that new and improved content is what may help.
            What do you mean by working hard with the content? It seems like the majority of what I have heard on SEO is different from your thoughts on it. I'm interested in your opinion.
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          • Profile picture of the author yukon
            Banned
            Originally Posted by paulgl View Post

            All this talk about adding more content, content that is
            better, etc. is just that. Talk. That has absolutely nothing
            to do with rankings. NYT ranks for news, not because
            they have the most, but because they are the NYT.

            Adding more content to boost rankings. Well, just how
            does that happen? Another in the list of voodoo SEO.

            What if you add content that google doesn't like. Maybe
            that has the opposite effect. Maybe you add content that
            now muddles up your hard work because now google has
            no idea where to run with your site.

            If you think you can add more content to rank for the new
            content, well, how does that happen? if you build it, they
            will come? How? You add another page on, oh, cheaper
            hotels. Now what. You are going to instantly rank for
            cheaper hotels?

            Web pages do not just rank. Adding more content does
            nothing, except give you a bigger footprint to work with
            on the internet. Working, and I mean working hard
            with that new and improved content is what may help.

            Seriously. How far do you want to take it? A site with
            10 articles publishes 10 more. Are they now getting a 100%
            boost in rankings? Heck, why not tell them to add 100 more
            pages! That'll show 'em! You can't help but be #1, baby!

            Sure.

            I always tell people to add more content and web pages. But
            that alone does not boost rankings.

            So, the answer to:

            Of course not. If it did, man, everybody would be adding thousands of
            pages upon thousands of pages.

            Quality, uniqueness, etc. are just the latest buzzwords, conjured by
            the masses who continually misquote google because it sounds good.
            Those two things have nothing to do with rankings. If it did, wikipedia,
            porn, hate, warez, etc., even amazon, would be nonexistent in google SERPs.
            I daresay even digitalpoint, WF, may be hurting as well....

            Paul

            Trust me (or not) but page freshness does usually improve SEO & it doesn't have to be a new page of content. Freshness could also be, adding more content to the page (think split testing the page text). There's not just one way to go about it.

            Word count doesn't have to be a higher number.

            The reason everyone doesn't use it is because everyone doesn't know what they're doing.

            When you see it happen you'll change your view on it.

            If you need an example for consistently updating the same page, look at Wikipedia.
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            • Profile picture of the author zecke
              Originally Posted by yukon View Post

              Trust me (or not) but page freshness does usually improve SEO & it doesn't have to be a new page of content. Freshness could also be, adding more content to the page (think split testing the page text). There's not just one way to go about it..
              Yuk. Let say I got 500 pages website (still growing). What I need to do is:

              1. Add the same paragraph of text with publishing date on every page that I have
              2. Add the same paragraph with publishing date only to main pages (not supporting pages)
              3. Add diffrent paragraph of text with publishing date on every page within website (huge work to do)

              So lets say I will be randomly adding the paragraph once a week ( I will write about 20 paragraphs upfront and then just automaticly draw it)

              Am I thinking correct ?
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        • Profile picture of the author mattyprimmer
          Originally Posted by hardinflash View Post

          Yea, but didn't you use the keywords in your posts that you're getting the traffic for? Writing content for SEO & still making sure it's high quality stuff isn't exactly rocket science
          Obviously the keywords are there. I'm not saying SEO doesn't work - but do you think the big players with real daily followings are sitting down to write their content even thinking about making sure to use certain key terms? Absolutely not.

          I think it's a very slippery slope when you start trying to manipulate things. I know this first hand. I failed hardcore until I just ignored all of the SEO, IM, stuff out there and started building quality.
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    • Profile picture of the author buttonlife
      Originally Posted by John Durham View Post

      @ button life, more content creates more "opportunities" for your pages to show up for various search terms, which ones is the big question.

      On another note, when you go to edit your post, click the button that says "Go Advanced" I believe, and you will be able to edit the title.
      Originally Posted by surgematrix View Post

      Relevant keywords on your web pages can boost your ranking too. Some include their relevant keywords on the footer of their web pages.
      Originally Posted by blazingskull View Post

      just adding content will definitely not boost your ranking. You need to be smarter than that. You need to conduct some keyword research and then make your content authoritative to make it really wo
      I agree. I aim for about 3-4 relevent keywords for each review. My reviews are starting to end up on the first page of Google. I should have said that I aim for the keywords that would land people on my page that are interested in the product I'm reviewing. I do basic research on my choice of product/words I am to use.

      Originally Posted by mattyprimmer View Post

      Very very very simple. Lots of content! but there is a trick - it can't be crap!

      When I start a new content site, I plan on going 1 full year without making any money at all from it. That's potentially an entire year of posting good quality stuff without anyone even reading it! Yes it feels like talking to yourself sometimes!

      It could take a whole year for anyone to really take notice of what you're doing - it could also only take a month with social media!

      The problem I feel with this whole "Internet Marketing" mindset is that it turns everyone into a spammer chasing the dream of making money online when it's so very simple - You just need to do something that has value and don't bother with all of that other crap.
      IMO if you aren't following this, you're pretty much a spammer.

      Do you think the people that go HUGE in this business focus all of their time on "cheating" the system? I don't think so...Look around at anything that went big, they're doing it better than you! Don't focus so much on getting traffic, focus on the reason why traffic should come to you!
      Originally Posted by icoachu View Post

      The answer would be NO.

      There are other factors.

      Think about it. If you just needed to add content, then all the nasty spun text sites out there would be raking it in. They aren't.
      Originally Posted by JMichaelZ View Post

      Not so much, simply adding content, it has to be good content, relevant to the niche your site is in, and it really helps if other people come to your site to read it or watch our videos.

      I understand that is what you are trying to do is get more traffic so you can convert more of that, but what I mean is that the more content you have, the more opportunities you have to rank, and the more people can see your content.

      It's good (right now anyway) to have backlinks to your pages, but social signals are rising in importance every day as far as getting your content ranking.
      I stated in the OP that all of the content is quality, unique, genuine content that is all relevent. None of it spun, rewritten, copied information and I know that it needs to be helpful.

      Also my site is an affilliate review site that I will gradually turn into an authority in it's niche. I'm not just focused on traffic, but I'm definitely curious as to why/how I'm ranking higher now with newer reviews.

      Originally Posted by markv View Post

      @ buttonlife

      Adding more content definately pushes your rankings higher. You can use more content to target different keywords. You can also use your new content to add more internal links to your related pages.
      I have quite a few websites where i hold or increase my rankings just by adding more content now and then without spending huge amounts of time or money on linkbuilding. In my experience i normally see rankings increase most of the time when i add properly relevant content and i also see more traffic from those articles.
      Don't forget that adding longer articles 700 - 1500 words gives you more opportunities to use related LSI keywords in the article and therefore can help you to target less competitive long tail keywords.
      You will find that a large part of your traffic will come from keywords and phrases that are in the 'long tail' so make the most of your article/post writing.
      Each page/review is targeting specific keywords and each page is targeting completely different keywords.

      I like your idea of using the different pages to do internal linking. I completely spaced on this one.

      As far as targeting less competitive keywords, all of the keywords I'm focusing on are not competitive and relatively easy to rank for. Competition is minor to say the least. This will change over time, but I'm hoping by then I will be an authority in this niche so I will rank well regardless of competition.

      Originally Posted by icoachu View Post

      Are you SERIOUS? Just adding content is enough to boost you on the SERPS? You also need backlinks. Remember those!? I'm not calling you out but just reminding everyone reading this for advice that SEO is a holistic process. Don't just focus on one end of the equation and expect real results.
      As far as backlinks are concerned I have done social bookmarking for this. Soon I'm going to venture into Yahoo answers. I am planning on and do use multiple means of getting traffic, I was just curious about the role of the amount of content in the matter.

      Originally Posted by Randall Magwood View Post

      You need more than just content. Also consider ranking high for Yahoo and Bing. Make sure your content is keyword focused (about 2-3% keyword density), create GREAT content that sites in your niche will want to link to naturally, make new content everyday, on focus on "on-page" seo factors.
      Good idea, I haven't really spent much time looking into other SE's. My goal is to eventually do exactly what you said, have people that will link to me on their own. I haven't looked into too much about on-page SEO like headers ect.
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  • Profile picture of the author yukon
    Banned
    Content freshness will help with SEO. It doesn't have to be new pages If you already have a large site. Consistently updating older pages with a little bit of new text will help older pages in the SERPs.

    Page freshness is only a part of SEO.
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  • Profile picture of the author intergen
    A solid content strategy is key in creating traffic to your site. Notice I didn't say "just writing good articles & content" it must be a part of a larger content strategy.

    The Altimeter group put together a great whitepaper (free download no affil) to help folks understand how to implement a content strategy and then content marketing. It takes an ecosystem (and a way to amplify your content) to develop a solid flow of traffic.

    That link is in this article I wrote about content marketing that was syndicated by socialmediatoday.com - How Content Marketing Is the New Moneyball | Social Media Today

    This is a new way to do SEO in a new Google era.
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  • Profile picture of the author JakeSmithOZ
    good and unique well-written content helps you get good standing but still you need to associate it with other techniques so you'll get a much high possibility of boosting your site even more
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    • Profile picture of the author zecke
      Offcorse there a lot more ranking factors, but in the thread we`re trying to focus on freshness factor...

      Originally Posted by JakeSmithOZ View Post

      good and unique well-written content helps you get good standing but still you need to associate it with other techniques so you'll get a much high possibility of boosting your site even more
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