The purpose of this is to show people that it isn't difficult to create content for pages without writing articles. This is not an end all solution, it's an option for people that don't like writing articles all the time.
This is a simple technique that puts content on your page & allows you to expand a single page into multiple themed pages for better SEO internal links.
This is also targeting buyer traffic, in this case Amazon affiliate traffic.
A lot of times traffic is looking to do comparison shopping, why is product-1 better than product-2? I see a lot of traffic searching like this (notice the vs in the keyword below):
|DEWALT DC725KA vs Makita BHP454|
So, instead of writing a long boring article about two similar cordless drills, simply create an HTML Table, & load the table up with facts, directly from the Amazon sales page. Maybe add a short summary below the HTML Table.
It's important that you use an HTML Table & not an image of the table (like my example table below), so the Table can be used for SEO as plain text keywords.
You can find a lot of HTML Table generators online, here is the Table genrator I used for the screenshot example below: