PPC Alternatives to Google?

13 years ago

Boldpunter,

Does it have to be PPC offered by a search engine? There are a lot of other alternatives besides Adwords. You mentioned Bing but have you looked into Yahoo PPC? They are comparable in price to the other well-known ones. There is also BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. and http://miva.com . 7search is also still active Pay Per Click Search Engine Advertising | 7Search

Hope this is of some use to you,

Shawn

Thanks
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boldpunter

13 years ago

Originally Posted by TheContentAuthority

Boldpunter,

Does it have to be PPC offered by a search engine? There are a lot of other alternatives besides Adwords. You mentioned Bing but have you looked into Yahoo PPC? They are comparable in price to the other well-known ones. There is also BidVertiser and Miva . 7search is also still active

Hope this is of some use to you,

Shawn

Hi Shawn,

I thought Yahoo PPC would be a bit too expensive, like Google. I had vaguely heard of bidvertiser, but was not sure how reputable they were - I would be interested to hear if anyone else has successfully advertised with them.

I had never heard of miva, so I will definitely look into this, and if 7search are still active than I guess they might be worth looking at as well.

I am just really trying to find out if there is a PPC network that is a standout proven lower cost alternative to Google. It might be that there is not a single standout alternative, but just a few different options to pick from that each have different pluses and minuses.

Thanks for the info and I am all ears if anyone has any other suggestions!

Thanks
1 reply

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marketinguk

13 years ago

Originally Posted by boldpunter

Hi Shawn,

I thought Yahoo PPC would be a bit too expensive, like Google. I had vaguely heard of bidvertiser, but was not sure how reputable they were - I would be interested to hear if anyone else has successfully advertised with them.

I had never heard of miva, so I will definitely look into this, and if 7search are still active than I guess they might be worth looking at as well.

I am just really trying to find out if there is a PPC network that is a standout proven lower cost alternative to Google. It might be that there is not a single standout alternative, but just a few different options to pick from that each have different pluses and minuses.

Thanks for the info and I am all ears if anyone has any other suggestions!

In my honest opinion there is no clear standout alternative to Adwords. Due to the fact that many credible advertisers including businesses of all shapes and sizes use them to advertise they are of course very popular with many, as Google dominates the search results by c. 70% thus making the advertiser's ads likely to be seen by many!

7search have claimed to have a higher ROI then Adwords although I personally take that with a pinch of salt. In short whatever option you choose please start small and then if it's proving to be worth it in terms of what you're trying to achieve then scale it up.

Thanks
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boldpunter

13 years ago

Originally Posted by Joel Ross

In my honest opinion there is no clear standout alternative to Adwords. Due to the fact that many credible advertisers including businesses of all shapes and sizes use them to advertise they are of course very popular with many, as Google dominates the search results by c. 70% thus making the advertiser's ads likely to be seen by many!

7search have claimed to have a higher ROI then Adwords although I personally take that with a pinch of salt. In short whatever option you choose please start small and then if it's proving to be worth it in terms of what you're trying to achieve then scale it up.

Hi Joel,

Thanks for the advice, it all sounds very sensible. I will definitely look into 7search and monitor the keywords carefully like you suggest.

Actually, this is what has put me off ppc advertising up till now. When I tried it years ago, I just found the whole keyword monitoring and tweaking process to be a nightmare, and I could never get my profit to surpass my ad spend.

I have tried banner ads recently, but I'm not getting fast enough results from this, so I thought that getting back into ppc might be a good idea. This time, to make things simpler, I am just going to start with a small number of targeted keywords and gradually expand as the profits allow.

If there is not a single stand out PPC alternative to Google, I would be interested to canvas opinion about which networks are most highly rated.

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1 reply

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marketinguk

13 years ago

Originally Posted by boldpunter

Hi Joel,

Thanks for the advice, it all sounds very sensible. I will definitely look into 7search and monitor the keywords carefully like you suggest.

Actually, this is what has put me off ppc advertising up till now. When I tried it years ago, I just found the whole keyword monitoring and tweaking process to be a nightmare, and I could never get my profit to surpass my ad spend.

I have tried banner ads recently, but I'm not getting fast enough results from this, so I thought that getting back into ppc might be a good idea. This time, to make things simpler, I am just going to start with a small number of targeted keywords and gradually expand as the profits allow.

If there is not a single stand out PPC alternative to Google, I would be interested to canvas opinion about which networks are most highly rated.

I'm glad that you are going to take it slowly many on this forum and myself included in the past have been burned badly though spending too much on PPC for little return.

It requires very careful testing over a sustained period on a small scale and then upscaling the successful campaigns from there.

Joel

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Koolestnerd

13 years ago

ysm {yahoo search marketing} and bing

Thanks
1 reply

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boldpunter 13 years ago

Originally Posted by Koolestnerd

ysm {yahoo search marketing} and bing

Thanks for this Koolestenerd. Are the click prices on Yahoo significantly lower than Google? I was under the impression that they were still quite expensive?
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marketinguk

13 years ago

I have personally used 7search many times and it can be effective if used the right way. What you need to do is to screen out bad performing keywords with their "negative keywords" facility, otherwise you can lose your shirt and even if you don't it won't help you find out what's profitable to scale it up from there, and vice versa what needs to be ditched.

I have also used Bing advertsing and not had any success with it at all although others here claim to have had good experiences from it.

Whatever you do start off small to test and then if it's going in the right direction then you can start scaling it up from there.

Thanks

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mootonandy

13 years ago

Originally Posted by boldpunter

Hello Warriors,

This is my first post on the forum away from the WSO special offer area, so please be gentle with me!

One of the first IM guides I ever bought was 'The Rich Jerk' (just under ten years ago). In that guide, a 'traffic middleman' strategy was described, where you purchase cheap clicks from lesser known search engines and send them to Google Adsense sites that pay out much more per click than you have to pay for the traffic.

The Rich Jerk stated that on some of the smaller search engines, competitive buyer keywords that would be very expensive to bid on using Google adwords, can be bid on for much cheaper amounts.

The smaller search engines that the Rich Jerk recommended to get traffic from were: Search123, enHance, SearchFeed, GoClick, 7Search, Findit-Quick, Looksmart and Kanoodle.

I am thinking about trying to implement a similar strategy to this, but I am guessing that most of the search engines mentioned above are now out of date. Does anyone know of any up-to-date alternative search engines to Google that I could look at?

Also, ideally, I would like to find a PPC search engine that had the facility to show data on the search numbers / average bid amounts for different keywords etc.

I have heard about Bing and infolinks, but I am not sure if these would be suitable. If anyone has any experience of using these, or knows of any other search engines that offer cheaper PPC traffic, I would be greatful if you could let me know.

Thanks for your time!

7Search isn't out of date. I am using it now on my first PPC campaign My First PPC Campaign With 7 Search | Get Money
But using a tracker like Prosper 202 is very recommended.

Thanks
1 reply

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boldpunter

13 years ago

Originally Posted by mootonandy

7Search isn't out of date. I am using it now on my first PPC campaign. But using a tracker like Prosper 202 is very recommended.

Thanks mootonandy, I will follow your progress with interest.

It looks as if 7search is getting mentioned quite a lot so far in this thread, so this might be one for the shortlist.

Thanks
1 reply

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mootonandy

13 years ago

Originally Posted by boldpunter

Thanks mootonandy, I will follow your progress with interest.

It looks as if 7search is getting mentioned quite a lot so far in this thread, so this might be one for the shortlist.

I have been able to develop 2 profitable campaigns so far, with the right filtering and tweaking. The key is blocking the non converting traffic sources.

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webdesignnomad

13 years ago

Hey Bold,
The VERY BEST PPC website which I always use is Yahoo Search marketing.
It is the number one competitor to Google, and on average I only pay 4 cents per click!
My secret trick is to bid on "Keyword typos", which are just slightly misspelled versions of the same keyword variations you are targeting, you will get targeted traffic at a fraction of the cost!
I hope this helps

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1 reply

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boldpunter

13 years ago

Originally Posted by webdesignnomad

Hey Bold,
The VERY BEST PPC website which I always use is Yahoo Search marketing.
It is the number one competitor to Google, and on average I only pay 4 cents per click!
My secret trick is to bid on "Keyword typos", which are just slightly misspelled versions of the same keyword variations you are targeting, you will get targeted traffic at a fraction of the cost!
I hope this helps

Hi webdesignnomad, that sounds like a great idea, thanks very much for sharing this. I suppose you still have to do keyword research to find out which mispellings would be the best to target?

Do you find that you still get a decent volume of clicks / website visitors by doing this?

Thanks

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SaSh

13 years ago

What about Facebook PPC? I'm having great success with that lately.

Thanks
2 replies

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webdesignnomad

13 years ago

Originally Posted by SaSh

What about Facebook PPC? I'm having great success with that lately.

I have had very low conversions with Facebook PPC personally, and I think it is very pricey compared to what you can get from Yahoo Search Marketing.

Thanks
1 reply

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Carl Fridsjö

13 years ago

Originally Posted by webdesignnomad

I have had very low conversions with Facebook PPC personally, and I think it is very pricey compared to what you can get from Yahoo Search Marketing.

Facebook just requires a different approach than the regular adwords stuff.

Some hints:
A LOT of different ads, copy, images.
Targeted.
It's cheaper to point it to a fb-page than external website.
iframe tabs can make great squeeze pages.

Thanks
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mootonandy

13 years ago

Originally Posted by Carl Fridsjö

Facebook just requires a different approach than the regular adwords stuff.

Some hints:
A LOT of different ads, copy, images.
Targeted.
It's cheaper to point it to a fb-page than external website.
iframe tabs can make great squeeze pages.

Whats an iframe tab?

Thanks

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boldpunter 13 years ago

Originally Posted by SaSh

What about Facebook PPC? I'm having great success with that lately.

Yes I would have to echo webdesignnomad on this. Facebook ppc does seem a little too pricey. I am looking for an approach that is a little less mainstream, but far more cost effective. Some of the ideas given so far in this thread have been very useful though, I have to say.
- Thanks
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javanapoleon

13 years ago

Try to Check this :
Traffic Sources - MindMeister Mind Map

complete map for internet marketing.
some PPC alternative is there..

Thanks
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boldpunter 13 years ago

Originally Posted by javanapoleon

Try to Check this :

complete map for internet marketing.
some PPC alternative is there..

Thanks for this. Do you have to register on the site in order to see the full diagram?
- Thanks
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TheContentAuthority

13 years ago

Boldpunter,

Yes it may be difficult to find a standout alternative to Google or some of the other market leaders. The top three (Google, Yahoo and Bing) charge a premium because of their dominance in the market place and also because they can deliver. They do offer some very good returns though if you are talented at optimizing your sales funnel. I would try your luck with 7search, I have heard some good things about them.

Best of luck,

Shawn

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