Bad news for content spinners

12 replies
  • SEO
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The latest wave of algo updates vary widely but quite a few have a common theme. One thing to walk away with is that google is getting LESS and LESS dependent on keywords for ranking pages.

Also, it's focusing more heavily on content tweaks. This is bad news for sites stocked with spun content or using spun pages for backlinks. See: Google Moves Further Away From Keyword Dependence | WebProNews

#81933. [project codename "Synonyms"] This launch improves use of query synonyms in ranking. Now we're less likely to show documents where the synonym has a different meaning than the original search term.
gallium-2. [project codename "Synonyms"] This change improves synonyms inside concepts.
zinc-4. [project codename "Synonyms"] This change improves efficiency by not computing synonyms in certain cases.
#82460. [project codename "Snippets"] With this change we're using synonyms to better generate accurate titles for web results.
#81977. [project codename "Synonyms"] This change updates our synonyms systems to make it less likely we'll return adult content when users aren't looking for it.
What's the future? Better interlinking of these components to backlink-checking algo and Panda.
#bad #content #news #spinners
  • Profile picture of the author bsbear
    There will always be a constant race between Google to put out updates and then SEO's to defeat those algorithm's with special methods for optimization.

    There will always be grey/blackhat SEO too, because any kind of linkbuilding is blackhat. Purely based on the assumption that Google doesn't want optimization to be around at all.

    But really, its just the low level guys that will get knocked off, and end up squirming for income. I guess its just the circle of life around here.
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  • Profile picture of the author yukon
    Banned
    Google is still looking at synonyms, more importantly their looking at relevant text & links surrounded by relevant text.

    If my page is about cats & I mention the word claw, Google should understand I'm referring to a part of the cat (cat claws).

    If I have a page with content about building a house & I mention claw hammer, Google should know I'm referring to a tool, not part of a cat (animal).

    This isn't new, maybe their getting better but it's defiantly not new.

    I've been telling people on this forum to look at the big picture, the page as a whole, not just anchor-text, on-page SEO is about the entire page (all the text). Not trying to pimp myself out, but this goes right back to what I've posted on the forums about silos. Google looks at relevant incoming, on-page, out-going text/links.

    It's not complicated, actually it's simple, it's about taking a whole object & breaking the whole object down into ever single small detail.

    Example,

    If I'm trying to rank for the keyword car, I simply break the car down into every single detailed car part.




    Instead of listing every single car part on a single page, I use each car part as a new page & use internal links to connect all the pieces (pages) of the car. Basically a network of car parts (pages), supporting my finished car (my target page). I can still mention different car parts on each of the individual pages, that's where relevant internal links come in.

    Notice in the image above, no truck parts, no motorcycle parts, the entire network of internal pages text/links is 100% focused on car parts.

    Google even mentioned part of this on their own blog a while back, that it's not about anchor-text, it's about the big picture, what else is happening on the page (relevant text).

    [source]
    Notice how the anchor-text in the screenshot below has nothing to do with the surrounding text (that's a fail).



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    • Profile picture of the author johnasthlon
      Originally Posted by yukon View Post

      Google is still looking at synonyms, more importantly their looking at relevant text & links surrounded by relevant text.

      If my page is about cats & I mention the word claw, Google should understand I'm referring to a part of the cat (cat claws).

      If I have a page with content about building a house & I mention claw hammer, Google should know I'm referring to a tool, not part of a cat (animal).

      This isn't new, maybe their getting better but it's defiantly not new.

      I've been telling people on this forum to look at the big picture, the page as a whole, not just anchor-text, on-page SEO is about the entire page (all the text). Not trying to pimp myself out, but this goes right back to what I've posted on the forums about silos. Google looks at relevant incoming, on-page, out-going text/links.

      It's not complicated, actually it's simple, it's about taking a whole object & breaking the whole object down into ever single small detail.

      Example,

      If I'm trying to rank for the keyword car, I simply break the car down into every single detailed car part.




      Instead of listing every single car part on a single page, I use each car part as a new page & use internal links to connect all the pieces (pages) of the car. Basically a network of car parts (pages), supporting my finished car (my target page). I can still mention different car parts on each of the individual pages, that's where relevant internal links come in.

      Notice in the image above, no truck parts, no motorcycle parts, the entire network of internal pages text/links is 100% focused on car parts.

      Google even mentioned part of this on their own blog a while back, that it's not about anchor-text, it's about the big picture, what else is happening on the page (relevant text).

      [source]
      Notice how the anchor-text in the screenshot below has nothing to do with the surrounding text (that's a fail).



      Thanks for sharing such a nice information. it was useful to me for create content.
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    • Profile picture of the author tinknocker
      Originally Posted by yukon View Post

      Google is still looking at synonyms, more importantly their looking at relevant text & links surrounded by relevant text.

      If my page is about cats & I mention the word claw, Google should understand I'm referring to a part of the cat (cat claws).

      If I have a page with content about building a house & I mention claw hammer, Google should know I'm referring to a tool, not part of a cat (animal).

      This isn't new, maybe their getting better but it's defiantly not new.

      I've been telling people on this forum to look at the big picture, the page as a whole, not just anchor-text, on-page SEO is about the entire page (all the text). Not trying to pimp myself out, but this goes right back to what I've posted on the forums about silos. Google looks at relevant incoming, on-page, out-going text/links.

      It's not complicated, actually it's simple, it's about taking a whole object & breaking the whole object down into ever single small detail.

      Example,

      If I'm trying to rank for the keyword car, I simply break the car down into every single detailed car part.




      Instead of listing every single car part on a single page, I use each car part as a new page & use internal links to connect all the pieces (pages) of the car. Basically a network of car parts (pages), supporting my finished car (my target page). I can still mention different car parts on each of the individual pages, that's where relevant internal links come in.

      Notice in the image above, no truck parts, no motorcycle parts, the entire network of internal pages text/links is 100% focused on car parts.

      Google even mentioned part of this on their own blog a while back, that it's not about anchor-text, it's about the big picture, what else is happening on the page (relevant text).

      [source]
      Notice how the anchor-text in the screenshot below has nothing to do with the surrounding text (that's a fail).





      Yukon I have some questions?

      1. Can I salvage my wordpress site and implement a SILO or should I start over without wordpress & EMD?

      2. I have a .com (non-EMD) I haven't put much into so should I take all my niche site content and SILO the one site and make it built with several related niches?

      3. What is Dynamic SEO and can it be done with wordpress?
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  • Profile picture of the author WEBGEEK
    Good informative post. Nice to know about new google updates
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  • Profile picture of the author ecofriend
    Banned
    Content Spinning means to use the same Content Published over Web with A minor Changing with Post . It time to pay with huge DE-ranking if you do so because Panda new update 3.9 is comes . Be careful and use only Unique Content while Posting .Thanks
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  • Profile picture of the author Jacob Sterbenk
    I don't believe spun content is dead - the only thing that is dead is terribly spun content, that is unreadable. If content is well spun (many synonyms for each word/phrase, sentence and paragraph level spun and the result is well readable) and if there aren't too many generated versions available, there is no algorithm on earth that could detect it. Why? Because well spun content is the same as well rewritten content and I don't believe that Google will start treating rewritten content as duplicate, because we would then loose 95% of online content that is now considered unique.
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    Jacob Sterbenk, JV Manager
    http://www.spinrewriter.com/
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    • Profile picture of the author Capbell
      Originally Posted by Jacob Sterbenk View Post

      I don't believe spun content is dead - the only thing that is dead is terribly spun content, that is unreadable. If content is well spun (many synonyms for each word/phrase, sentence and paragraph level spun and the result is well readable) and if there aren't too many generated versions available, there is no algorithm on earth that could detect it. Why? Because well spun content is the same as well rewritten content and I don't believe that Google will start treating rewritten content as duplicate, because we would then loose 95% of online content that is now considered unique.
      If software can create "spun" content, other software can analyse and know if it is spun or unspun content. The biggest mistake spinners make is that they spin their own content. As someone with experience in programming, I can tell you that comparing text to find relationships is not difficult. Especially when it's all on a plate for Google to analyse (Compare articles on site with articles from backlinks)

      Stop sticking your head in the sand. Sooner or later Google will go after spinners, I'm sure when it happens people will come here bitching and moaning - "But my spinning was 95% unique, omg I hate Google, what do they want!?"

      The changes Google made in June/July are testament to the fact that they WILL hunt down spinners. Change your ways before it is too late.
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  • Profile picture of the author brettb
    You can LSI all you want, but the fact is that many niches are becoming saturated, so Google is having to become ever more ruthless.

    I think niche sites have had their day, unless you can find a new untapped niche (of which there are many).

    Here's what I'm doing:

    1. Killing off a Wordpress blog, and turning it into a FORUM.
    2. Building up my membership site, which is starting to rank well, and should always rank well, because it delivers on what the user is looking for.
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  • Profile picture of the author VivekThakur
    Google never tolerate similar or weak content so please avoid content sniping. Its good to website have a fresh content.
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    Enjoy Life.

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  • Profile picture of the author Jose Princely
    Hey cool! I hate content spinning and it is nice to hear.. Thanks for the info bro. Though it is a old news.. I did not hear about it..
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  • Profile picture of the author VictorNST
    "If I'm trying to rank for the keyword car, I simply break the car down into every single detailed car part."

    i love this example =D Get some new idea in this reply =3
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