I'm working on a new product recommendation site. I have about 15 reviews so far in my niche and I'm adding more. Just launched it.
Each post ranges from about 700 words to 1300 or so (most are 900+). I feel like my onsite SEO is fairly spot-on, but I'm concerned about my outbound links. On most pages, I include a link in the first paragraph, a snippet from an Amazon review with a link to the full review, and a link in the last sentence. I also link the pictures (normally 2-3) right to the product page. I also sometimes include links to similar products I mention (so if I'm reviewing blue Smurfs, I may include a link to the newly-released purple Smurfs for comparison). Overkill? What rule of thumb do you follow? Will that many links freak Google out? If so, which of these links would you keep?
I also added a handful of general posts with no links or links to non-affiliate sites. Do I need to incorporate more non-affiliate links? How would you go about doing so? I hate to lose anyone who may be in buying mode.
Thanks for any feedback!