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Best SEO Book or course?

by Letsurf
10 replies
  • SEO
    • |
With all the new Google filters and alg changes it's obvious we need to transition from building lower quality spam links to creating authority for our sites. Are there any good books or complete courses that cover internet marketing the right way such as quality content, syndication, and getting quality links from real people? I read a ton of authority blogs and info on the subject such as seomoz, sejournal... But is there an all in one guide like an internet marking bible that explains the process from start to finish of doing things the right way?
#book #seo
  • Profile picture of the author Andre Lehner
    Internet is the best source to know about the details you need. You can find lots of details if you google it in the right way. Also you can find tons of ebooks and white papers about SEO and other details related to SEO in Internet.
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  • Profile picture of the author jameer
    Since, Google algorithm is a secret of Google no one in this world (except Google) can give you a comprehensive guide to over come all these Google updates.
    First thing is you need to build experience in Google SEO and watch for the competitors what they are doing and how the updates affects everyone.
    Finally, Google SEO requires pure and relevant content for the user (atleast one open secret)
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    • Profile picture of the author UAS Mayhem
      Originally Posted by jameer View Post

      Since, Google algorithm is a secret of Google no one in this world (except Google) can give you a comprehensive guide to over come all these Google updates.
      First thing is you need to build experience in Google SEO and watch for the competitors what they are doing and how the updates affects everyone.
      Finally, Google SEO requires pure and relevant content for the user (atleast one open secret)
      No offense but the whole Google secret is a puzzle.However every puzzle can be solved, as I know a person who is pretty much obsessed with search engines and has a great understanding of how they function.Of course I am not saying he has figures out 100% of the puzzle but he is really good working with search engines.

      But I do agree with your statement of pure and relevant content.
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  • Profile picture of the author Letsurf
    I understand the alg is a secret. I'm not new to this game but seeing people that have been doing SEO for years have their sites completely lose ranking is an eye opener. There is so much bad information out there and the good info is scattered about and impossible to piece together. Has anyone heard of art of SEO and if so is it any good? I really like SEO made simple but it's pretty short.
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  • Profile picture of the author TheArticlePros
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    • Profile picture of the author Letsurf
      Originally Posted by JaRyCu View Post

      No offense dude, but this was obvious for a few years now, and there are some of us who have been doing that from the start. Spam links were bound to be taken down as soon as Google's programmers figured out how to do it.

      I'm lucky enough to have a mentor who worked for a very, very, very big search engine who taught me how to do things the right way. I released a course as a WSO back in the summer detailing the methods, but here's a quick and dirty outline:
      • Good keyword research
      • Silo-style site setup
      • EMD (or as close as possible)
      • 100% unique HIGH QUALITY 1000+ word articles
      • Slow, consistent quality backlinking
      That, and a little patience, are all it takes to make money with mini niche sites or authority sites. If you're going to do mini sites, you can skip the silo part because there's not going to be enough pages to make a silo out of; otherwise it's important.

      -- j
      So you're saying to do EMD right after google just launched a new update to penalize EMD's? Also, what I'm looking for is a guide on how to do slow, consistent, quality backlinking so do you know any?
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      • Profile picture of the author TheArticlePros
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        • Profile picture of the author Letsurf
          Originally Posted by JaRyCu View Post

          Google's update had nothing to do with EMDs. It had everything to do with the way people were using their EMDs combined with low-quality backlinking.

          See the difference?

          -- j
          Yes, but then again it all boils down to quality backlinks, which I have yet to find a complete guide on... Creating great content on your site is all good and dandy but people don't just find it and start backlinking to it. Take a plumber for example. Is he supposed to write quality content and then expect the links to just start rolling in? A new plumber competing with sites that have been around for 10 years will have a hard time getting is site ranked higher without actually going out and building links himself. Am I missing something?
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          • Profile picture of the author TheArticlePros
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            • Profile picture of the author Letsurf
              Originally Posted by JaRyCu View Post

              Just what you already know.

              Let's take your thought, which I've quoted above, one step further using a real world example:

              (a)You're a plumber and open a new shop on Main St. Obviously you're going to get some pass-by traffic, but rarely is that enough for any new business to survive on. Right?

              (b)Since the business is new and has no rep, the plumber probably has some free time to do other things. He can go to Panera Bread and other breakfast and lunch joints and put up flyers and business cards on their bulletin boards. He can pass out flyers. (c)He can even call up his friends and family and let them know he's started a new business. This gets him started.

              That will keep him happy for a few weeks and may even generate a few long-term clients, but it's not enough to keep him going.

              (d)Now he needs to find other relevant places to go and advertise. He goes down to the local Ace Hardware and talks with the franchise owner and places an at the checkout. He does the same with Home Depot and Lowers in their plumbing departments. He goes to the local community college(s) and take to their vocational teachers and drops off flyers there, too. In a nutshell, he starts putting his name out there in relevant places to his business. This generates long-term effects for him and helps to build his rep.

              Translate this to a website:

              You'll notice I labeled certain parts of that from a-d. Here's why:
              • (a) - That's when you bought your domain and Google, Microsoft, and Baidu crawled it. You got a temporary rankings boost and a little traffic.
              • (b) - You did a press release and some generic backlinking and achieved more temporary traffic.
              • (c) - Social promotion - Facebook, G+, Twitter, etc.
              • (d) - Content-relevant backlinks from other plumber sites, plumber blogs, plumber forums, etc.
              (d) takes the longest, but Google likes it the best because those kind of links help to classify your site as a plumber's site. You also pick up other people who are looking for plumbing issues on those sites through your links.

              Make sense?

              -- j
              Makes sense. I guess my problem isn't know how to do it as much as getting it done lol. I have spyglass, scrapebox, and all the software to do things the right way. Now I just need to find the right VA who can do those tings effectively. The problem is to build quality links you have to actually spend a lot of time in the niche's "community". Plus not just anyone can use social networks effectively. Communicating with others, arranging guest post opportunities, making comments on blogs and forums... Plus do people even open link exchange request emails anymore? Isn't a two way link worthless?
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              • Profile picture of the author TheArticlePros
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                • Profile picture of the author Letsurf
                  Originally Posted by JaRyCu View Post

                  Part I - I'd shy away from using a V.A. right now. They're still stuck in the old way of doing things. I had 6 sites that I put up in August, all ranked on page 1 or 2, go down in flames with the update last month due to bad backlinking from a V.A. (I approved what she did, so I don't blame her, but I wasted 2 month's worth of salary for absolutely zero return. She just posted things to anywhere, and not to sites that were relevant to my sites.)

                  Part II - Software - I don't use any of that. Period. I go to Google, type in phrases that are relevant to my blog, and I go for it. I look for 3-5 sites per day that I can get 1 backlink each from, them I track those in a Google Drive spreadsheet.

                  Sample Search Phrases:

                  "find a plumber" +"commentluv enabled"
                  site:*.gov "hire a plumber" -"comments closed" +"leave a comment"

                  You get the idea.

                  -- j
                  I agree that VA's are still stuck in the same way of doing things. Plus it takes way too much time to try to explain how they should now be doing it. I've started getting rid of the "backlinkers" and started hiring more VA's with no SEO knowledge but with excellent English and writing skills. Now need to train them =)

                  As far as software I think you would really benefit from using the right software. When I say scrapebox or spyglass I'm talking about using them for researching. Scrapebox is the best $50 I've ever spent and it will save you a ton of time vs just typing phrases into google. If I was you I'd pick up scrapebox and by $5 proxies from fiverr to test it out and you'll see the benefits.

                  So do you contact site owners to try to get links or do you get them primarily from posting on forums and making blog comments?
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  • Profile picture of the author hyderkhan
    One of Google's primary goals with all of these updates is to improve the quality of its search results. In their mind, high quality search results can only be achieved if REAL PEOPLE link to each others' websites NATURALLY. Anyone who tries to rank their sites manually is merely GAMING the system by MANIPULATING the search results.

    Here are a couple of good blogs that are worth following, of people who have managed to achieve great success with Google by building niche EMD sites, only to be decimated by Google..... You can follow their blogs and see how they are now managing to tweak their strategies to do things the right way (the way that Google wants).

    Niche Pursuits | Find Business Ideas, Niche Websites, and Much More!
    AdSense Flippers | AdSense Sites | Niche Websites | Internet Businesses For Sale
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    • Profile picture of the author HillBrothers
      Personally I'd recommend The art of SEO
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