One of the things that we all need for our sites is Authority links from trusted sources. But we all know that this is easier said than done.
But there are a lot of ways to do so as long as we think outside the box.
So, how would you get links from authority figures in your niche?
Before we talk about the right way, lets see the wrong way:
Most of the time, we all make the same kinds of mistake. We contact webmasters and other authority figures and talk about OUR sites, OUR business, etc.
And it all sounds like Me, me, me, me me me me, me, me, me...
I think you get the picture.
And then we get baffled when those webmasters and authorities do not respond.
If we will contact such people with hopes to get backlinks/tweets/Facebook links, etc., we need to make it sound all about THEM.
So, here's what you can do.
Find authority figures in your niche who have a lot of twitter followers, Facebook fans, etc.
First, follow them in every social network they are involved in.
Then, write a good piece about what they do, praising them as much as you can (without sounding like a... you know).
Publish that piece of content on your site with a link to their site.
Then, you can contact them with an e-mail or Facebook message, etc.
Tell them how you admire their work/ideas, that you wrote a piece about them on your site (and give a link).
You can then ask them nicely if they'd like to share it with their followers, fans and even provide a link from their site to that article.
Most people will not be able to resist the temptation of such acknowledgement and praise, believe me.
And in the end, you may end up receiving very high value mentions/links from a trusted source, direct traffic from their fans/followers, etc. and ultimately SEO gains.
Not everyone will give you a link with this method, but I bet that your success rate will be a lot higher than the ''me me me me'' approach.
Just my 2 cents