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Google Adwords Effect on SEO

by Seoptimistic
8 replies
  • SEO
    • |
I heard it a lot and I wanna have your opinion about it. Do small Google Ad-words budgets help a lot to leverage your website on Google?

I never used ad-words for my SEO services but do u think it is a must for even organic search too?
#adwords #effect #google #seo
  • Profile picture of the author sadeeshbala
    Yes put some adwords for your website on highly competitive keywords...
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    • Profile picture of the author K Mec
      Originally Posted by sadeeshbala View Post

      Yes put some adwords for your website on highly competitive keywords...
      Yes, but be carefull otherwise you burn your pocket...
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  • Profile picture of the author parihar7
    yes, google adwords increase organic traffic to your website. you it for best keywords for your site.
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  • Profile picture of the author samual james
    Google adword has no relation with the organic ranking, both are entirely different. If its possible then maximum companies using adwords rather than using SEO services.
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  • Profile picture of the author Dan Grossman
    No. Google has said so directly multiple times.

    Originally Posted by Google.com

    At Google, we made it a key principle to never accept payment to improve rankings. In fact, in our 2004 Founders Letter, we made clear that “we do not accept payment for [our search results] or for inclusion or more frequent updating.” To this day, we maintain a strict separation between our search business and our advertising business and we do not give any special treatment to Google advertisers.
    https://www.google.com/competition/h....html#section2

    Originally Posted by Google's Matt Cutts

    You don’t get any benefits in Google’s organic or editorial rankings if you decide to buy Adwords

    1) There's no reason for Google to lie about this. They're telling you to *not* spend money with them to improve your organic rankings.

    2) If Google took money to manipulate search rankings, all the FTC and DOJ regulators watching them for anticompetitive behavior would swoop down and take them to court over it immediately.

    /end-of-thread

    If anyone feels a desire to say otherwise, you better bring some compelling evidence.
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  • Profile picture of the author chiwawa
    I believe there is is a correlation between your website ranking and Google adwords. Google adwords is good for PPC campaigns.
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  • Profile picture of the author dburk
    Hi Seoptimistic,

    Yes, and yes.

    But, probably not in the way you might be thinking.

    It is true that there is no direct link between purchasing AdWords advertisements and the organic search ranking algorithm, however that does not mean that there are no indirect benefits, because there are potentially huge indirect benefits.

    How a PPC advertising program benefits SEO campaigns:
    1. Any advertising that sends targeted traffic to your website has the potential to generate natural backlinks. People need to see your web pages before they will naturally link to them, PPC traffic is an excellent way to get the right people to look at your website.
    2. PPC platforms provide the best solution for testing keywords, page titles, meta descriptions, and landing pages for your SEO campaigns. The ability to quickly test thousands of keywords, page titles, and landing page variations can be a tremendous benefit to your SEO campaigns.

    You should never even think about targeting a competitive niche without the aide of a PPC campaign to generate that initial traffic needed for testing and optimizing your SEO campaigns, it would be a colossal waste of time and money to leave that out.
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  • Profile picture of the author socialbacklink
    Don hit it right on. PPC has absolutely no affect on the algorithm that dictates organic rankings. But, if you aren't using PPC to test pages, headlines, etc you are missing out.

    Also, I've seen so many say that they spent all of this time and/or money working on SEO to find out that they ranked high for a keyword and it doesn't convert like they thought it would. So, now they are wasting bandwidth (money) on their server. So, use PPC to find the keywords that convert for you. Test ads to find the right ones to then use as meta tags on your site. Then, don't stop running PPC if it's profitable. Just SEO the site for those profitable keywords and make even more money/market-share.

    Not only that, if you know how to effectively use PPC you will be able to get into places that SEO can be extremely difficult to get into. If you know PPC you can seemingly make money at will. I've been doing it for 9 years now. Best thing I ever learned.
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