So you make a few pages on dog food.
But then, to make it not seem too niche (to avoid Panda), you also make a few pages on Pets.
Then you also have a page on cat jokes.
Here is my question:
Do you think when you're backlinking to the main site for Dog Food.. do you think you should also be linking to the cat jokes article with cat joke related keywords?
In other words, do you think we should be building links taht are not even for our target wrods?
I do realize we need to have a very small amount of keyword-rich anchors, ever since penguin. And that we should have some broader words, like "pets". But should we also be building links to unrelated pages, like Cats to the cat page?