Are backlinking techniques still necesarry?

34 replies
  • SEO
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Hi guys,
After reading so many threads here, i'm finally starting a blog in a niche and hope to get some traffic. So far its not going that well but since i want it to be an authority site, i'll be patient.
Nevertheless i have this super big doubt. With all the Google updates lately, we see that the trend is quality over quantity, that we should really put our efforts in quality of the content...
Does it mean i can drop backlinking techniques? And just hope that with some natural backlinking (sharing my posts on twitter, facebook, ... but nothing more) to attract new traffic and get higher in Google's ranking?
Im really afraid to use backlinking techniques, well i know Google is becoming more and more a pain in the *ss when it comes to not-so-natural SEO techniques... i don't want to start paying people to spin my content, publish it on article directories, 2.0 websites and stuff and then be penalized by Google...

What is your opinion?

Thanks a million.
#backlinking #backlinks #link #necesarry #off-site #seo #techniques
  • Profile picture of the author ilee
    absolutely not. Backlinking is still as much part of SEO as content. Both are necessary for a quality site with secure rankings. No-ones going to backlink to you if they can't see your content unless you're using other means of getting traffic rather than just organic searches.
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  • Profile picture of the author John Ac
    The best advice that I can give you is to take another domain and run all your test on that.

    Second backlinks are still a part of seo, and they have an important role.

    And one more think. You need to rank high to get traffic, you will not rank higher if you have more traffic.
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  • Profile picture of the author MikeFriedman
    Backlinks are still far more important than the content.
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  • Profile picture of the author anexplore
    You should think about your unique content all the time and then some high quality backlink can give you a better position in search result.
    Thanks
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    • Profile picture of the author karenloye
      Best answer -- it depends. I have numerous sites ranking very high in Google without many backlinks at all. Note that I didn't say "none." I've found that the key is to find optimal keywords to leverage -- ie. those that get enough traffic to matter, as well as have a relatively low number of competitors for those keywords. If you do have excellent content, complete solid on-site SEO, and leverage social media to some extent, you'll do fine. It's all in working with the right keywords at the get-go and then leveraging from there. Backlinks still matter, but not at the expense of loading up on crap links just for the sake of getting them.
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  • Profile picture of the author JSProjects
    You'll probably get a few people that say "it's all about the content." Backlinks, IMO, are still incredibly important.

    My formula is always: Low competition, quality content and proper on-page SEO, & quality backlinks.

    If you're going after the right keywords and are properly optimizing your site & content it's not going to take too many backlinks to rank. I'd rather go after lower competition but extremely buyer oriented keywords. But this is because I prefer researching and creating content over massive backlinking campaigns.
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    • Profile picture of the author Adarme
      Originally Posted by JSProjects View Post

      You'll probably get a few people that say "it's all about the content." Backlinks, IMO, are still incredibly important.

      My formula is always: Low competition, quality content and proper on-page SEO, & quality backlinks.

      If you're going after the right keywords and are properly optimizing your site & content it's not going to take too many backlinks to rank. I'd rather go after lower competition but extremely buyer oriented keywords. But this is because I prefer researching and creating content over massive backlinking campaigns.
      I agree with this, the more research you do on the keywords, the easier your task is in getting the website ranked. you have to make sure that the keywords are low competition buyer oriented keywords though.
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  • Profile picture of the author johnben1444
    If your back link is not working then you are still living in the stone age.

    Welcome to the jet age!

    Stop the spamming and go for quality. Unfortunately, good SEO might cause a little bit more than before except if you already have the tools on ground. Even when you are doing it yourself, it's necessary you have monthly budget..
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  • Profile picture of the author ChadRichards
    These days, no one should be relying on Google organic search as their primary source of traffic (unless it's through Adwords).

    Link building is still important, though, because links refer people to your site. Focus on link building for your site that will get real referral traffic from a variety of sources.

    And you know what? If you do that, you WILL rank. I guarantee it. Because links that give you niche referral traffic are pure gold when it comes to the algo. Nofollow. Dofollow. It doesn't matter. If the links bring the right people to your site, they're worth building.

    High quality guest posts are a good way to go right now.
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    • Profile picture of the author SEOSteveO
      Backlinks are still great technique to use, but you have to be smart on where your getting your backlinks from. Make sure its coming from a niche related to your niche
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  • Profile picture of the author mego818
    You need great content, great backlinks and great social signals. Don't skimp in any department.
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  • Profile picture of the author Jeremiah2911
    I can see you are leaning towards quality and that gut feeling is what you should go with If you create an infographic with relevant information related to your niche, others will post it on their sites and distribute it for you. Guest posting is another effective strategy.
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  • Profile picture of the author Stuart william
    Backlinks are still part of SEO techniques, but you need to create more quality links pointing to your website. You can emphasis on contextual links through guest blogging and other techniques. Try to get advantage of social media websites to boost traffic and try to get likes, shares, and re-tweets so that you can get some social media influence in organic ranking.
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  • Profile picture of the author redchillies
    though you are creating high quality content, it will not generate benefits unless and until backed by good backlinks
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  • Profile picture of the author Natlex
    you definitely still have to do backlinks, but I doubt I will ever use network or distributed spun content linking to my main sites, though I still test it out for smaller sites that I want tomake quick $$ on.
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  • Profile picture of the author ElaineBedfordd
    Here's an experiment that I am currently running - I have one new site, which is five months old and has so far 300 articles of 500+ words each and zero backlinks. All articles are unique and really well-written, the site is well optimized, loads quickly ... can you guess how much SE traffic the site gets? Zero as in none, not a single hit, nada.... this should answer your question.
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    • Profile picture of the author realseowarrior
      Originally Posted by ElaineBedfordd View Post

      Here's an experiment that I am currently running - I have one new site, which is five months old and has so far 300 articles of 500+ words each and zero backlinks. All articles are unique and really well-written, the site is well optimized, loads quickly ... can you guess how much SE traffic the site gets? Zero as in none, not a single hit, nada.... this should answer your question.
      This , exactly. You want to rank , you need backlinks. Otherwise , they are not at all necessary.
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    • Profile picture of the author Girin Jackson
      Originally Posted by ElaineBedfordd View Post

      Here's an experiment that I am currently running - I have one new site, which is five months old and has so far 300 articles of 500+ words each and zero backlinks. All articles are unique and really well-written, the site is well optimized, loads quickly ... can you guess how much SE traffic the site gets? Zero as in none, not a single hit, nada.... this should answer your question.

      Can you please mention your site....
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    • Profile picture of the author ccole
      Originally Posted by ElaineBedfordd View Post

      Here's an experiment that I am currently running - I have one new site, which is five months old and has so far 300 articles of 500+ words each and zero backlinks. All articles are unique and really well-written, the site is well optimized, loads quickly ... can you guess how much SE traffic the site gets? Zero as in none, not a single hit, nada.... this should answer your question.
      Spot on! Backlinking is still a very important part of SEO and will forever be parts of SEO...

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  • Profile picture of the author Kevin McNally
    Think about any of the websites you visit and one thing they have in common is they all have backlinks.

    Even if you build a quality content website and don't actively look for backlinks you should get other people naturally linking to your site so it's hard to avoid any site having backlinks.

    Bottom line, you need backlinks.

    But I do agree with an earlier post don't rely on Google now for all your traffic.
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  • Profile picture of the author dwayne123
    Backlinking will be a part of seo for ever without it you could not bring the keyword in google search engine.
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  • Profile picture of the author ProSence
    Yes, it is still needed, there are some changes you have to do, that are:

    multiple anchor texts for one url
    slow link building
    manual link building
    natural link building

    it works..
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    • Profile picture of the author nicolasodc
      Thanks a lot guys for your answers!
      Its pretty clear, should i say crystal clear!
      Backlinks are still definitely needed, and good quality content alone will never be enough.
      So from now on i'll also try to do :
      - social media (Twitter, Facebook, LinkedIn, StumbleUpon .... any other idea?)
      - guest posting (i'm already following some people in my niche and after creating a few new articles i'll try to get in touch with them and see about some guest posting, ...)

      What do you think about this?
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  • Profile picture of the author mikevaughan
    Still Back links are important factor in SEO strategies. Though the updates from google changes a lot in the SERP , still back links are important. Its the backbone of a site in SEO technique. Generate backlinks from the quality websites and resources is the main aspects while considering the back links of a site
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  • Profile picture of the author maxisxjay
    Still good. but depends if you do it correctly.
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  • Yeah Back linking techniques are still necessary and they still effective. It is one of the part of SEO.
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  • Profile picture of the author davidfrankk
    The basic criteria for Google to rank any page in its SERPs is its backlink profile. The better the quality of backlinks pointing to that website, the better the chances for the website getting highly ranked.
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  • Profile picture of the author Karan Rawat
    Yes Backlink Techniques are good enough to get rank high on Search Engine Result Page's.
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  • Profile picture of the author patco
    You should build backlinks and add UNIQUE content both in the same time. Your website won't have a great SEO strategy for example if you don't have quality backlinks AND your content is unique!
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  • Profile picture of the author tlangdon
    Yes they are still very important because it can help show authority
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  • Profile picture of the author gotlinks
    Backlinking will forever be the #1 factor the search engines use to rank websites. The internet would cease to exist without them not just for SEO but for traffic which is what its really all about anyways.
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  • Profile picture of the author SEO4hire
    The current trend that I am noticing is well-written, unique (not in a non-duplicate sense, but content that is fresh and the same reworked info that is already out there) and a backlink portfolio that is diverse, uses a lot of different anchors, and comes from mostly relevant sites. I would also dumb down your onsite SEO. What worked 6-12 months ago is now known as overoptimization.
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  • Profile picture of the author redchillies
    Backlinks are equally important as content. Backlinks are of no use unless the website is loaded with good quality content.
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  • Profile picture of the author Harry Nguyen
    It's still necessary, what you did back then still affects today. Just do it man... It's not going anywhere.
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