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Which one is good for b2b marketing, SEO or Targetted PPC?

by kocenghabok
8 replies
  • SEO
    • |
Hi all Warriors

I have some problems to find what is the best way to promote my bussiness. My bussiness is exporting commodities to worldwide. I export hardwood charcoal to other industry.

So, i recently read article that said PPC advertising for b2b marketing is dead (or may be now is dying), main reasons are PPC is very expensive and most of peope now is smart. They can differentiate between paid result and organic result. And the organic resuls still get more result.

So is it still good to use PPC to boost my traffic and lead?

Targetted PPC means you just buy a credit then make ads on the G (adwords) with targetted keyword and targetted traffic
meanwhile, SEO means optimize your site in hard way, likes create unique article, create PR, do blog commenting, forum posting, etc.
#b2b #good #marketing #ppc #seo #targetted
  • Profile picture of the author kimseo
    I would suggest you to do both (with proper budget distribution). SEO can provide long term result and lower cost/conversion (as compare to paid advertisement) but it need time while Paid advertisement can fetch you instant result
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    • Profile picture of the author kocenghabok
      Originally Posted by kimseo View Post

      I would suggest you to do both (with proper budget distribution). SEO can provide long term result and lower cost/conversion (as compare to paid advertisement) but it need time while Paid advertisement can fetch you instant result
      Thank for your reply.

      But, with limeted budget, i just can choose one of them. Which one will you suggest?
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  • Profile picture of the author jking1
    PPC cant get you longer position while SEO helps you to stay forever. IMO, Powerful SEO is the best choice for B2B Mktg.
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    • Profile picture of the author dburk
      Hi kocenghabok,

      Don't believe everything you read. Whoever wrote that article about PPC being dead was obviously misinformed. I'll try to explain why.

      It's true that PPC is very competitive, and if you don't know what you are doing it can be a losing proposition. However the same can be said about SEO. The two marketing methods are different in many ways, however there is a great deal of synergy when you combine the two.

      If a website converts organic traffic then it will definitely convert PPC traffic as well. However, if you are serious about your marketing you will get best results by combining the two methods. PPC will give you faster results than you could ever hope for in an SEO campaign. It will also provide you with highly useful data that can inform your SEO campaigns. While SEO campaigns can often provide a higher ROI over the long term, you will definitely have a longer period of negative cash flow from SEO promotional campaigns in competitive niches.

      SEO is simple and easy to learn, but promotional campaigns in competitive niches, that rely heavily on SEO, are also labor intensive. PPC advertising is much more technical and has a relatively steep learning curve. However, if you know your stuff you can get very quick results, and use the profits from your PPC campaign to finance the labor for your promotional SEO campaigns.

      Consider this, your most serious competitors are going to be using both methods of marketing to crush you. If you choose to do just one, you will be at a serious disadvantage, and will likely end up with just the crumbs you competitors leave behind.
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  • Profile picture of the author alphaomegalady
    You can do SEO without money then use the budget you have for PPC. Unless you're paying someone else to do the SEO work.
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  • Profile picture of the author samual james
    According to me you can go with both, you can start your process with PPC and SEO and once you will get traffic from your SEO process you can stop PPC and emphasis more on SEO process.
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    • Profile picture of the author kocenghabok
      Originally Posted by dburk View Post

      Hi kocenghabok,

      Don't believe everything you read. Whoever wrote that article about PPC being dead was obviously misinformed. I'll try to explain why.

      It's true that PPC is very competitive, and if you don't know what you are doing it can be a losing proposition. However the same can be said about SEO. The two marketing methods are different in many ways, however there is a great deal of synergy when you combine the two.

      If a website converts organic traffic then it will definitely convert PPC traffic as well. However, if you are serious about your marketing you will get best results by combining the two methods. PPC will give you faster results than you could ever hope for in an SEO campaign. It will also provide you with highly useful data that can inform your SEO campaigns. While SEO campaigns can often provide a higher ROI over the long term, you will definitely have a longer period of negative cash flow from SEO promotional campaigns in competitive niches.

      SEO is simple and easy to learn, but promotional campaigns in competitive niches, that rely heavily on SEO, are also labor intensive. PPC advertising is much more technical and has a relatively steep learning curve. However, if you know your stuff you can get very quick results, and use the profits from your PPC campaign to finance the labor for your promotional SEO campaigns.

      Consider this, your most serious competitors are going to be using both methods of marketing to crush you. If you choose to do just one, you will be at a serious disadvantage, and will likely end up with just the crumbs you competitors leave behind.
      Thank you for your reply. Now, i think i'm going to increase my budget

      Originally Posted by alphaomegalady View Post

      You can do SEO without money then use the budget you have for PPC. Unless you're paying someone else to do the SEO work.
      Sorry, but it seem that i will hire someone to help me in SEO,

      Originally Posted by samual james View Post

      According to me you can go with both, you can start your process with PPC and SEO and once you will get traffic from your SEO process you can stop PPC and emphasis more on SEO process.
      yes, but it need extra money right?
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  • Profile picture of the author kaytav
    With Limited Budget, I would suggest you to go for SEO. Relevant, niche related White Hat SEO!!
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