What does Google think of Content Curation?

by eQuus
11 replies
  • SEO
  • |
I searched Google for info on their thoughts, rules, prejudices on content curation (when done right), but couldn't find any. If you have any links, please post here. TIA for your help.
#content #curation #google
  • Profile picture of the author agmccall
    It really depends if you Curate content or just copy content. Some people will copy an entire article put it in quotes add a sentence before and after and call it Curated content. But, the correct way to do it is you write an article about any subject and you find another article on the same subject and you grab a quote or 2 give the originator credit and a link. That is what curated content is and google likes it because it is sharing information and value

    al
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    • Originally Posted by agmccall View Post

      It really depends if you Curate content or just copy content. Some people will copy an entire article put it in quotes add a sentence before and after and call it Curated content.
      Really? Wow. It's hilarious if someone ever thought this was legal or acceptable. That's like taking a Spiderman movie and adding 5 seconds of commentary and posting the whole thing to Youtube.
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  • Profile picture of the author karlmay1980
    As long as the content is unique then Google loves all content so there shouldn't be any prejudices against it.

    Curating content across many platforms in many different formats can be a great way to get traffic and raise awareness of your business or site while also delivering in in the best possible manner for your potential customers or followers.
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    • Profile picture of the author CatherineMay
      I'm also interested in learning more about curated content.

      Does anyone else with experience have something to add here?
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  • Profile picture of the author movielinks
    Check huffington post or social media today. they are nice example of content curation
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  • Profile picture of the author eQuus
    @ agmccall, if I write a full article on a keyword, why on earth would I want to add a two-cents worth from another source? That's what confuses me about curation.
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    • Profile picture of the author Craig McPherson
      Originally Posted by eQuus View Post

      write a full article on a keyword
      I write a 300 word article and give quotes from 3 resources to make up my full article.

      It is a case of being prepared to link out to authority sites to get the love back.
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    • Profile picture of the author agmccall
      Originally Posted by eQuus View Post

      @ agmccall, if I write a full article on a keyword, why on earth would I want to add a two-cents worth from another source? That's what confuses me about curation.
      Because it is about Value, not about Hoarding all the visitors to yourself. They will seek out this information anyway but if you provide the link and that link opens in a new window so they stay on your site then you have added value and good information. Those people will come back to your site on a regular basis because you have helped them

      al
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      A bar of iron cost $5. Made into horseshoes, it's worth $12. Made into needles, it's worth $3500. Made into balance springs for watches, it's worth $300,000. Your value is determined by what you are able to make of yourself

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  • Profile picture of the author Jose Princely
    Content curation is the collection and sharing of content such as articles, videos, pictures, tweets, songs or other pieces of digital content.
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  • Profile picture of the author scottscanlon
    Equus,

    That's a common question I get with curation. Full disclosure here I created a product called Curation Traffic but that aside here's what I've found over the last few years:

    Good curation helps your brand and site go wider (meaning if you put your curated content within your domain it sends the right signals to the SE's).

    Curation keeps you site active and current and that's one signal I think the SE's will always look for.

    I go into a little bit deeper detail in this post and video:
    Does Content Curation Help SEO?

    A few guidelines though:
    Ensure your always curating from trusted sources. I use a story in our webinars to illustrate this point. If a friend asks you for a recommendation on where to go out to dinner and you send him to a part of town that he is scared to get out of the car then he probably wont ask for your recommendation again.

    I think this transfers over to curation. If you're consistently pointing to bad neighborhoods with your curated content it will degrade your brand and value. Not only in the eyes of your visitors but in the all seeing eye of the SEs.

    More commentary compared to curated content helps a ton, I've found a 1:1 or a 2:1 ratio to be sufficient. But we also have success with what we consider lightweight curation, meaning we tease the article with an intro.

    Also, if anything I wrote wasn't clear please ask me to clarify or expand.
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