Advice Needed - What Type of Links

6 replies
  • SEO
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Not a newbie, but still ignorant in a lot of ways, it seems. Trying to learn though.
Can't attract talent to my facility (about an hour outside of Dallas), so I'm having to learn all the tips & tricks.

Little background. Have around 10 sites (and will be adding more - each one targeting a specific Industry), but the main site gets most of the focus. It's a dozen years old. We manufacture products and sell direct and to Dealers. I have always said, (truthfully), that we are better Engineers than Marketers. We make cool High Tech stuff, but we've got to get serious about the Marketing side of it.
We do have a Blog on this site, we do Press Releases, FB, Twit, Pin, etc., etc.

I have had Market Samurai since it came out, got SEO Suite, ScrapeB, etc. (not that I really know what I'm doing though). Been here for a few years and sopped up any tidbits I could glean. We rank pretty well for our main KW's, but have recently realized that those KW's don't have a hell of a lot of searches every month.

OK, now where I need the advice: We need to make some critical pages rank better, and we need to make some new pages targeting KW's with more searches. We'll be constantly working on all these pages from now on (steady, nothing overnight).

What links do I need to go after first when I build a page's BL portfolio?
A lot of my inner pages have a PR of 0, and I intend to change that.
I'm looking for some examples, such as: get some quality bookmarks first and then some Forum postings and a few Guest Blog's as well.
In other words, as we tackle each of these pages, what type of links would a good BL profile look like?
I want to make sure I do this right. (yes, I will be looking closely at the competition's BL's, but a lot of theirs is spammy crap, surely they won't stay up there long term with much of what I see)

(I think I understand varied PR sites, contextual sites and link diversity, but that doesn't really tell me what type of links matter more when it comes time to rank better).

OK, poured my heart out here, so whatchu think, guys?
#advice #links #needed #type
  • Profile picture of the author goindeep
    PR means nothing, well technically it means something, but I wouldn't get hung up on it.

    In terms of bl's all you need to do is build natural links to those pages and throw in some paid ads or sponsored links ideally on industry related sites with a heap of traffic. How do you do the natural link part? Every man and his dog has an answer for that here on the forum...

    the idea is that you have a range of different links, with different anchor texts on different sites, in different pages etc. If you buy link packs for a couple keywords and have them thrown at forum sig links, blog comments and forums then you are asking for trouble.

    Seeing as you are paying so much for software, why dont you invest into some professional services that can do all that for you, so that you can focus on what you do best?

    That's what I would do. You can find some great seo experts here that can help.

    The last bit of advice is that you find an seo provider that is willing to work with you on a custom basis and not just wanting to sell you a package deal.
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  • Profile picture of the author YasirYar
    Andrei is correct. Do not equate PR with the value of your website. First of all, with the recent Google updates, you must first work on your on-page SEO to make sure your website gets crawled and indexed by the search engines. Generally, you begin by having a Google Webmaster account and add or submit all of your websites there so they will index it. It will help you also, should your website has some problems on-page. You must work on this initially before you delve deeper to off-page SEO strategies.
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  • Profile picture of the author SEOAllen
    YasirYar, Yes, I realize that. I've been in Webmaster Tools for many years. We've always worked on any issues found there. G indexes us daily.
    Sorry, I tried not to sound like a beginner, but I guess I didn't get that across well enough.
    We've done just about everything on-page we can. It IS time to start paying more attention to off-page.
    We do PPC as well, and have been doing that for 12 years (when PPC was GoTo - man that was the good ole days).

    Andrei, thanks man! Good advice. By the way, most all of that software is $99. That's cheap.
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  • Profile picture of the author challanger
    BTW you already answered to your question :-)

    Frankly link building is not a ghost.. What we should care while ding link building is don\t forget natural way....

    your link building campaign should look natural... do some random tasks for same keyword/page.. such as article, blogging, news, submissions, etc. etc. etc. etc.

    This consulting was free lolxxxxxxx
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  • Profile picture of the author SEOAllen
    Thanks Challanger, for the free consulting. Appreciated.
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  • Profile picture of the author Make Money Ninja
    One word - Diversity.

    If you really want to kill it, start building links from all kinds of platforms.

    My strategy is basically this and it crushes it:

    1) Awesome site. Make sure you do that.
    2) Mass links from tools/tiered links (Super diverse anchors).
    3) High pr/high authority/trusted links. Get them anyway you can. Use exact anchor. This can be purchasing expired names. Buying posts/links. Guest posts. Create your own network. Real life PR. Stuff like that, it all works.

    Good luck, SEO mindset is most important thing though. You don't need a step by step blueprint. You just need to start thinking about SEO in the correct way. From a "what works" / science based mindset of testing and using your brain/logic etc.

    You may find this useful: Read This First: Understanding The Correct SEO Mindset!

    Good luck.
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