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When searching for Keywords

by Andrewsfm
7 replies
  • SEO
    • |
Hello,

I am using Long Tail Pro, and want to figure out what type to use, Broad, exact or phrase.

For example - If I Google search the keyword, the broad searches come up which makes sense to me to use the broad keyword,

so the broad traffic of my keyword is 500 per month, but exact is only 91?

Please can you explain to me exactly what the differences are etc.
#keywords #searching
  • Profile picture of the author MikeFriedman
    Originally Posted by Andrewsfm View Post

    Hello,

    I am using Long Tail Pro, and want to figure out what type to use, Broad, exact or phrase.

    For example - If I Google search the keyword, the broad searches come up which makes sense to me to use the broad keyword,

    so the broad traffic of my keyword is 500 per month, but exact is only 91?

    Please can you explain to me exactly what the differences are etc.
    The searches performed in Google are all exact match. When you type in something to the Google search bar, it is an exact match search. Makes no difference if you use quotes or do not use quotes. It is exact match.

    The data in the keyword tool tells you something different.

    Broad search means any search performed containing those words, in any order, with any additional words between or surrounding them.

    So for example, your keyword is blue boobies....

    where to find boobies that are blue
    discount on blue boobies
    why are blue boobies more expensive that green boobies
    were there boobies at the blue club last night
    not seeing boobies makes me feel blue
    blue boobies

    all of these searches would contribute to the Broad Match search results.

    On the other hand...

    blue boobies
    "blue boobies"

    are the only searches that would contribute to the Exact Match results.

    So Exact Match is really the only one that gives you any useful data that you can act on.
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    • Profile picture of the author Andrewsfm
      Originally Posted by MikeFriedman View Post

      The searches performed in Google are all exact match. When you type in something to the Google search bar, it is an exact match search. Makes no difference if you use quotes or do not use quotes. It is exact match.

      The data in the keyword tool tells you something different.

      Broad search means any search performed containing those words, in any order, with any additional words between or surrounding them.

      So for example, your keyword is blue boobies....

      where to find boobies that are blue
      discount on blue boobies
      why are blue boobies more expensive that green boobies
      were there boobies at the blue club last night
      not seeing boobies makes me feel blue
      blue boobies

      all of these searches would contribute to the Broad Match search results.

      On the other hand...

      blue boobies
      "blue boobies"

      are the only searches that would contribute to the Exact Match results.

      So Exact Match is really the only one that gives you any useful data that you can act on.
      Thanks for the reply, so if I find a keyword such as -

      Working from Home Canada, search it in Google and the first page contains

      Work from Home in the titles and domains but no Canada on the end, if I created a post and used some SEO it would rank 1?
      Signature
      FREE WORKSHOP - "How To Earn Your First $1,000 In The Next 30 Days Minus All The Guesswork"
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  • Profile picture of the author JSProjects
    I guess we all know what Mike searches for throughout the day.

    Andrew, if you're fairly new and trying to rank for anything related to "working from home" you're going to have a rough time. These are some of the toughest keywords to rank for.
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  • Profile picture of the author jinna2012
    Hi

    Searching you are probably already familiar with. It is how you would typically search web search engines like Google. You think of words or phrases relevant to your topic and enter them in the search box. When searching the library catalog, your keywords and phrases are searched for in all of the fields of the catalog record. It is important to remember that because we are using natural language, the word you use to describe a subject may not be the same word used by all of the authors in the field.
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  • Profile picture of the author yukon
    Banned
    Singular & plural can also have drastic differences when it comes to traffic volume & just because you rank for one (ex: singular) doesn't mean you'll automatically rank for the other (ex: plural).

    One of my best traffic keywords is plural, I'm also ranked #1 for the singular, the singular version of the keyword has maybe 1/4 the traffic as my plural version of the same keyword.
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