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Unique content for ranking?

by TomBuck
21 replies
  • SEO
    • |
We all know that unique good relevant content is great for rankings but my question is do you need to update and add content to sites, even if they have been ranking quite well. This seems to divide the SEO community this issue. And btw this is only from a search engines point of view not your visitors.

Thanks
Tom.
#content #ranking #unique
  • Profile picture of the author trade4861
    I haven't added content to one of my sites for the last 2 years and its still making good money from organic traffic such as Google and Yahoo. Pages on site still rank well in search engines. Thats coming from a site with almost no links.
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  • Profile picture of the author pinkhand
    Content is main part in seo..Google loves fresh and unique content and hates duplicate and spammy content...
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    • Profile picture of the author neilshearing
      Good content links out to other quality sites.

      If you abandon a site, it will get link-rot.

      Bad external links, which are under YOUR control, will be a big negative sign for your website.

      It may take a while to happen, but eventually, I'd expect your rankings to fall.
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  • Profile picture of the author seophalanx
    Unique content is your key to successfully increasing the search engine ranking of your website. The content you write must have the right keywords to stir website traffic. Carefully select the keywords you want to include in your article. The more a search engine trusts that your site contains unique and relevant content, the more it will display pages in your site to people searching for related topics.
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    • Profile picture of the author softysmith
      after the penguin released i always put the link with content i like the get link from blogging sites and its good for me
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    • Profile picture of the author fortony
      That is one of those questions nobody can say for sure. As a general rule, you need to keep adding and updating content for better rankings. However, sites can stay high in the rankings, at least for a while, without any changes.
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  • Profile picture of the author Cosmit
    Originally Posted by TomBuck View Post

    We all know that unique good relevant content is great for rankings but my question is do you need to update and add content to sites, even if they have been ranking quite well. This seems to divide the SEO community this issue. And btw this is only from a search engines point of view not your visitors.

    Thanks
    Tom.
    If you were designing a search engine, what would you do? Would you punish a website simply because it stopped adding content, even if the content is very useful and liked by users?
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  • Profile picture of the author jaisonjohn
    If it is ranking better why to take risk of adding the content,you should only think of changing the content when you feel the ranking are going down and the website is not performing well.
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  • Profile picture of the author stevejhon1
    Content Is The Most Important Element After The Updates In Google Algorithms. The Unique, Quality And Relevant Niche Content Provide Help To Get Good Results In Online Business Promotion.
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  • Profile picture of the author dreamtoreality
    No, no, no. What's with all the misinformation? When will the myth of quality content is the most important element to rank well die a horrible death?

    Just how exactly do you think that Google is able to read your content and then come to a decision as to whether it's high quality or not? Now backlinks on the other hand....

    Isn't quality content subjective?

    I would love to carry out a test. One of you guys can write an article that makes me think, love, smile, cry, change my life - or in other words, the best damn article you can. Hell, get a professional writer to write it for you. While you're doing that, I'll send a whole load of high quality backlinks to my 300 word post. Then we'll see which post ends up ranking better.
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    • Profile picture of the author Fraggler
      Originally Posted by dreamtoreality View Post

      Isn't quality content subjective?
      What you think of quality is different to a search engine. You're right, Google isn't the greatest interpreter of language but it can measure expected behaviour. They might think a quality article is one that people read for ages because it doesn't need supplementary info, talk about, share with their friends and link to from their blogs.

      Surely it's not the one that people click on, ignore and return to the search page to find another better result.

      It doesn't have to be unique and that's been shown time and time again, but a copy and pasted or spun article probably won't be quality as discussed above.
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      • Profile picture of the author dreamtoreality
        Originally Posted by Fraggler View Post

        What you think of quality is different to a search engine. You're right, Google isn't the greatest interpreter of language but it can measure expected behaviour. They might think a quality article is one that people read for ages because it doesn't need supplementary info, talk about, share with their friends and link to from their blogs.

        Surely it's not the one that people click on, ignore and return to the search page to find another better result.

        It doesn't have to be unique and that's been shown time and time again, but a copy and pasted or spun article probably won't be quality as discussed above.
        Exactly, but no one else made that point. Everyone said that Google loves quality, unique content and will rank you because of it. People love quality, unique content, which can result in a low bounce rate, shared posts and backlinks, which Google then uses to rank posts.
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  • Profile picture of the author TomBuck
    Haha, split down the middle of the forum, but the general feel seems to be that its not as important as everyone makes out. I know it is for your visitors because better articles better conversions yadda yadda ya but as long as your first article is pretty good, it seems we do not need to update the site.
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  • Profile picture of the author dejaone
    It depends on type of content and competition. I have a 12-year old domain which has not updated for almost 10 years. The rankings for many keywords have been getting better year after year. Of course, the sites are naturally linked by many edu sites without any link building or promotion.
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  • Profile picture of the author YasirYar
    You must perform writing unique and fresh articles, social bookmarking, article marketing, blogging, blog commenting, guest posting, yahoo answers, forum posting, video creation and use of social media.
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    • Profile picture of the author paulgl
      Originally Posted by YasirYar View Post

      You must perform writing unique and fresh articles, social bookmarking, article marketing, blogging, blog commenting, guest posting, yahoo answers, forum posting, video creation and use of social media.
      Then I quit. No way am I going to kill myself doing that.

      Paul
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      • Profile picture of the author smodha
        Originally Posted by paulgl View Post

        Then I quit. No way am I going to kill myself doing that.

        Paul
        Amen to that...
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  • Profile picture of the author webmasteradam111
    I also want to ask one thing about content?? if i have fresh article then how many sites i can syndicate my article????
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  • Profile picture of the author smodha
    I'm with dreamtoreality on this one. Good content is content that keeps customers on your webpage. That's it. It has nothing to do with the number of words, posts etc.

    At the end of the day, Google is a bot. It's not going to read your site and say "Wow, this website is so amazing. Dog trainers everywhere will love this content. I must give it a better rank". It judges content based on traffic stats, social signals, page hops etc.

    I have "skeleton" sites (less than 200 words) outranking blogs with 1000+ words and 80% unique content (according to Copyscape). In my tests, I see no evidence that "good" content has any influence on rankings.

    Content should please your visitors/buyers, not the search engines. If you have crappy content then your visitors leave your site before you know it and that is a factor for SE rankings.
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  • Profile picture of the author BethHewitt
    If you are happy with your results, why break it. However, i am a blogger so it makes no sense to me to not want to provide quality content often. But perhaps you are not looking to engage with people just make money.
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  • Profile picture of the author superjohn5566
    after the penguin released i always put the link with content i like the get link from blogging sites and its good for me
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