Using PPC for ClickBank

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I tried Google PPC for Clickbank Product, it is health niche, after 100 click there were just 4 order-form-impression but no conversion.. just I paused the ad, just started analyzing whether to continue with the campaign.. Please suggest me?

Thanks and Regards
SM
#clickbank #ppc
  • Profile picture of the author Vikky B
    It will take time, especially if this is your first campaign. I presume you are sending traffic to a landing page instead of the offer straight? You could be losing out on some good sales if you are not doing that....
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    • Profile picture of the author MilesBaker
      As a rule of thumb I like to go to 300 clicks. 100 is not often enough to determine for certain if the offer will fail. With 4 order form impressions you could still have a profitable campaign on your hands.
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    • Profile picture of the author NatesMarketing
      Where are you sending the traffic? To a squeeze page? Sales page? Your sales page? What does your sales page look like? Are you capturing leads?
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      • Profile picture of the author bighostchennai
        Originally Posted by NatesMarketing View Post

        Where are you sending the traffic? To a squeeze page? Sales page? Your sales page? What does your sales page look like? Are you capturing leads?
        Yes, I am sending the traffic to sales page, it is lengthy one, but this doesn't have lead capture..
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        • Profile picture of the author Wayne
          Originally Posted by bighostchennai View Post

          Yes, I am sending the traffic to sales page, it is lengthy one, but this doesn't have lead capture..
          Are you sending the traffic to the vendors sales page? If so, this method worked great back in the late 90's till around 2005, but does not work anymore. Google changed the rules and only allowed one ad to show per site, so if other affiliates were advertising the same site Google would only show one of the ads, which caused a bidding war and the prices to skyrocket. I made my living for a few years back then advertising this way, but no longer use Adwords in this way.
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        • Profile picture of the author NatesMarketing
          Originally Posted by bighostchennai View Post

          Yes, I am sending the traffic to sales page, it is lengthy one, but this doesn't have lead capture..
          Ok, you'll probably want to try and capture leads as well.

          If you could - post your sales page, or you can PM it to me, and I'll take a look.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by bighostchennai View Post

          Yes, I am sending the traffic to sales page.
          Some time soon, you're going to get your account closed for breaching the terms of service. (That's apart from the fact that it doesn't work very well anyway!). Sorry to be bearer of bad news, but "that's the way it is".

          Originally Posted by MilesBaker View Post

          As a rule of thumb I like to go to 300 clicks.
          Do you think he'll get there before losing his account?
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          • Profile picture of the author bighostchennai
            [QUOTE=Alexa Smith;7747390]Some time soon, you're going to get your account closed for breaching the terms of service. (That's apart from the fact that it doesn't work very well anyway!). Sorry to be bearer of bad news, but "that's the way it is".

            No way I used the hop link directly linking my Ad, just hosted sales page in server with separate domain, this is actually, my test campaign, just to know conversion rates so that later I can scale it up based on the result or search for products which would more result .. last two day I tried 2 niches in health.. I realize the importance of lead capture, but I did n't have it some how, for this test campaign.
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by bighostchennai View Post

              I realize the importance of lead capture, but I did n't have it some how, for this test campaign.
              It's a bit more than just "importance". You can't really measure meaningfully without opting in the traffic.

              I understand that you're trying it for testing, but this is a fallacy. You can't learn what you actually need to know, this way.

              Some ads/products that will convert very well with opted in traffic don't convert at all with direct-linked traffic, and some ads/products that might convert a tiny bit without opted-in traffic (though there aren't many) may not convert any better with opted in traffic.

              In effect, you're testing one thing and trying to use the results to draw conclusions about something different.
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              • Profile picture of the author MilesBaker
                Originally Posted by bighostchennai View Post

                Milebaker, Can know your average order/no of click rates...
                This is a bit of a broad question as there are many variables, how much you earn, how much your traffic costs, and your conversion rate. 1 in 100 could be profitable or a loss.

                Originally Posted by Alexa Smith View Post

                Do you think he'll get there before losing his account?
                LOL, yes that's a good point, however, there's a good chance if he's the only affiliate linking to the vendor and the vendor isn't advertising on Adwords he may be able to ride it out for a long time before the quality score changes. Is it a risk, sure. Can you make money? Definitely. Is it a good, long-term strategy, no.

                I notice a lot of exceptions on Adwords still and some times have to scratch my head as to why some sites are allowed still and how they got passed Google's terms.

                In fact, I think this will be a good experiment. I have a few Adwords accounts I don't use and I'll be interested to test and see what happens when I direct link to a CB product. Will report back!

                I'll also try self-hosting the sales page on my own domain like bighostchennai is doing. Should be a good case study.
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  • Profile picture of the author PerformanceMan
    Send PPC traffic to a squeeze page and collect their email before sending them to the offer page. Otherwise you're wasting your money.

    You want to be able to follow up with the same people. Otherwise they come once, bounce, and never buy.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by bighostchennai View Post

    I tried Google PPC for Clickbank Product
    First of all, if you're using AdWords and linking to a hoplink, you're breaching the terms of service and may get your AdWords account closed. I appreciate that you didn't say that this is exactly what you're doing - just checking that you've read the terms of service!

    You're not allowed to send Google AdWords traffic to a squeeze page either.

    It's very important to read terms of service yourself, rather than just taking "forum advice" on questions like this.

    Originally Posted by bighostchennai View Post

    Please suggest me?
    It's extremely unlikely that you'll sell more than the very occasional, semi-random product that way, and there are reasons for this. There are many viable ways of selling ClickBank products but, for most people, most of the time, this isn't one of them. This post may help you: http://www.warriorforum.com/main-int...ml#post7110523
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    • Profile picture of the author Vikram73
      Nonsense. Most Clickbank products violate the Adwords policies. But some are just fine.

      I can run PPC campaigns with affiliate links. No problems.

      Start with Bing though - Adwords is more nuanced.

      Originally Posted by Alexa Smith View Post

      First of all, if you're using AdWords and linking to a hoplink, you're breaching the terms of service and may get your AdWords account closed. I appreciate that you didn't say that this is exactly what you're doing - just checking that you've read the terms of service!

      You're not allowed to send Google AdWords traffic to a squeeze page either.

      It's very important to read terms of service yourself, rather than just taking "forum advice" on questions like this.



      It's extremely unlikely that you'll sell more than the very occasional, semi-random product that way, and there are reasons for this. There are many viable ways of selling ClickBank products but, for most people, most of the time, this isn't one of them. This post may help you: http://www.warriorforum.com/main-int...ml#post7110523
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  • Profile picture of the author Malcolm Thomas
    Originally Posted by bighostchennai View Post

    I tried Google PPC for Clickbank Product, it is health niche, after 100 click there were just 4 order-form-impression but no conversion.. just I paused the ad, just started analyzing whether to continue with the campaign.. Please suggest me?

    Thanks and Regards
    SM
    Are you sending the traffic to a squeeze page and building your list or are you sending the traffic directly to the squeeze page?
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  • Profile picture of the author MilesBaker
    Tried direct linking, got ad disapproved within an hour. Guess that settles that question.
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    • Profile picture of the author BigGameHunter
      Originally Posted by MilesBaker View Post

      Tried direct linking, got ad disapproved within an hour. Guess that settles that question.
      Just Because You Can...Doesn't Mean You Should.
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  • Profile picture of the author wisdomoto
    I have given up on adwords and moved to bing / yahoo. Capturing leads can also be very difficult with google PPC, I think they hate IMers :-/
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  • Profile picture of the author ProSence
    You should also expect one conversion in 100 clicks.. and you should be ready for this, if your budget allow, you can test some ClickBank products and go with one which pays you money.
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    • Profile picture of the author PerformanceMan
      Originally Posted by ProSence View Post

      You should also expect one conversion in 100 clicks.. and you should be ready for this, if your budget allow, you can test some ClickBank products and go with one which pays you money.
      A 1% conversion rate for ClickBank from PPC traffic is VERY optimistic.
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      • Profile picture of the author JSProjects
        Originally Posted by PerformanceMan View Post

        A 1% conversion rate for ClickBank from PPC traffic is VERY optimistic.
        This is 100% false, unless you're talking about just sending a bunch of traffic directly to the offer page.

        If you set up good PPC campaigns and create quality landers you can very easily get a 5+% conversion rate.
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  • Profile picture of the author patco
    It is worth the money if only the product is popular enough to break you into a profit!
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  • Profile picture of the author BigGameHunter
    Using one way to do something does not constitute a business plan. Advertising on Google's ppc program ONLY is not considered marketing especially when you know they discourage it.

    Vikram 73 states: "Most Clickbank products violate the Adwords policies. But some are just fine." Assuming for the moment this statement is accurate, determining which products violates Adwords policies has to be tested. Just because you can... doesn't mean you should.

    There are plenty of other ways to drive traffic to your affiliate site... that violates no one's policy.

    I have been a member since 2009. I didn't do many post because I see how heated conversations get when someone is trying to help.

    So,when I saw people driving off a cliff I never said anything because most want to bite your head off when you try to save them. Instead, I used them for my entertainment.

    Some may think that method to be counter productive... But I never run out of entertainment because there will be someone else who will come along fairly quickly and drive off the same cliff.
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