Are you still using META Keywords?

13 years ago

Hi mahol,

It's a good idea to use a separate set of meta keywords, title and description for every post, because Google indexes posts not whole web sites.

And, because Google tends to use your meta description as the blurb they put in your search engine entry, it pays to show a really compelling reason in it why visitors should click through to your site.

I've had great success putting quotes from satisfied customers in the meta description.

Bear in mind Google takes only the first 160 characters (including spaces ) of your meta description. So make every word count!

Warmest regards,

Paul

Thanks
1 reply

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mahol

13 years ago

Sir,
So I should ignore Meta tags?

Originally Posted by Paul Hooper-Kelly

Hi mahol,

It's a good idea to use a separate set of meta keywords, title and description for every post, because Google indexes posts not whole web sites.

And, because Google tends to use your meta description as the blurb they put in your search engine entry, it pays to show a really compelling reason in it why visitors should click through to your site.

I've had great success putting quotes from satisfied customers in the meta description.

Bear in mind Google takes only the first 160 characters (including spaces ) of your meta description. So make every word count!

Warmest regards,

Paul

Thanks
1 reply

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Paul Hooper-Kelly 13 years ago

Hi mahol,

So I should ignore Meta tags?

No, use the full range of options available: one set to cover the overall description of your site and then each individual post should have its own set.

Many folks disregard the meta description, these days, so I was highlighting just how valuable it can be, if set up correctly.

Warmest regards,

Paul
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100KAffiliateManager

13 years ago

The 'Title' is not a meta tag and should definitely be used, include your main keyword phrase but also try and make it enticing and interesting i.e something that is likely to interest someone searching on Google e.g if you have a page about coffee makes then you might consider something like 'Best Coffee Makers For Your Kitchen' or 'A New Coffee Maker - How To Get The Best Out Of It' and not something like 'Coffee Maker | What's The Best Coffee Maker'. You can probably come up with something better than I've used there but it's just to give you an idea - search Google for something like how to write good headlines / page titles.

Meta description is still useful although Google does not always use it, it can take an extract from your content. Meta keywords are ignored by most search engines for ranking purposes so there's not much point in including them and if you include too many then you always run the risk of a penalty.

[ 1 ] Thanks
2 replies

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mahol

13 years ago

Thanks for tips man..

Originally Posted by 100KAffiliateManager

The 'Title' is not a meta tag and should definitely be used, include your main keyword phrase but also try and make it enticing and interesting i.e something that is likely to interest someone searching on Google e.g if you have a page about coffee makes then you might consider something like 'Best Coffee Makers For Your Kitchen' or 'A New Coffee Maker - How To Get The Best Out Of It' and not something like 'Coffee Maker | What's The Best Coffee Maker'. You can probably come up with something better than I've used there but it's just to give you an idea - search Google for something like how to write good headlines / page titles.

Meta description is still useful although Google does not always use it, it can take an extract from your content. Meta keywords are ignored by most search engines for ranking purposes so there's not much point in including them and if you include too many then you always run the risk of a penalty.

Thanks

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nik0

Banned 13 years ago

Originally Posted by 100KAffiliateManager

The 'Title' is not a meta tag and should definitely be used, include your main keyword phrase but also try and make it enticing and interesting i.e something that is likely to interest someone searching on Google e.g if you have a page about coffee makes then you might consider something like 'Best Coffee Makers For Your Kitchen' or 'A New Coffee Maker - How To Get The Best Out Of It' and not something like 'Coffee Maker | What's The Best Coffee Maker'. You can probably come up with something better than I've used there but it's just to give you an idea - search Google for something like how to write good headlines / page titles.

Meta description is still useful although Google does not always use it, it can take an extract from your content. Meta keywords are ignored by most search engines for ranking purposes so there's not much point in including them and if you include too many then you always run the risk of a penalty.

We did some tests recently and it showed that keywords dropped quite big time when you put the keyword in the title in a sentence way.

For example we had some site that was focused on a certain type of game.

First the title was something like:

Farming Games

Then we changed it to:

The best Farming Games for Boys

and the keyword "farming games" dropped almost 80 positions. so the longer the title the more you're killing the relevancy, tested this on 5 sites and saw similar results everywhere where the long tail kw's obvious started to rank better like "best farming games" and "farming games for boys" but as said the main kw really got hurt by it.

5 sites is not a large sample obvious so share your results after changing titles I would say

Thanks
1 reply

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mahol

13 years ago

Thanks for your valuable tip as well as strategy....I will keep in mind...

Originally Posted by nik0

We did some tests recently and it showed that keywords dropped quite big time when you put the keyword in the title in a sentence way.

For example we had some site that was focused on a certain type of game.

First the title was something like:

Farming Games

Then we changed it to:

The best Farming Games for Boys

and the keyword "farming games" dropped almost 80 positions. so the longer the title the more you're killing the relevancy, tested this on 5 sites and saw similar results everywhere where the long tail kw's obvious started to rank better like "best farming games" and "farming games for boys" but as said the main kw really got hurt by it.

5 sites is not a large sample obvious so share your results after changing titles I would say

Thanks

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WebMeUp

13 years ago

Well, here is the post by Matt, where he says that Google do not use keywords as a ranking factor any more.
Google doesn’t use the keywords meta tag in web search
There is also another thing you should take into consideration. When you put your keywords into this meta tag, your competitors can easily see the keywords you are trying to rank for. So in a competitive niche it can be tricky.
But it does not mean that other SEs do not use them.
All in all meta keywords do not influence your rankings in any way in comparison with titles and meta descriptions, which still play a certain role.

Thanks

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david87

13 years ago

Yes,Google doesn't use meta keywords Tag but many other search engines count it so it will be good to use and optimize a website for relevant keywords.We use meta tags not only for search engine ranking but it generates good traffic from search snippet so it's always good to use it very wisely.