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change post date,good or bad to seo?

by diandao
10 replies
  • SEO
    • |
i changed post date in one post in one of my Wordpress site.since post date changed,what will happen to the site about SEO.thanks.
#bad #change #date #good #post #seo
  • Profile picture of the author MatthewWoodward
    Hi,

    Have you actually updated/added new content to the post?
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  • Profile picture of the author kaytav
    Originally Posted by diandao View Post

    i changed post date in one post in one of my Wordpress site.since post date changed,what will happen to the site about SEO.thanks.
    Why did you do that? Did you have anything in your mind?
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  • Profile picture of the author diandao
    i only want to changed one article posting date from 2012 to 2013 make the article looks fresh.then i am thinking will it affect someting to seo?
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    what is sepsisclassipress theme
    ThemeTrust
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    • Profile picture of the author techseoworld
      I think you do not change the post date. If your posts have already been indexed by search engines like Google, Yahoo, Bing I sugest you not to change any dates. Just because the post URLs contain the dates and if you change them there will create broken URLs and you will found broken URLs in SERP. As a result people will get "404" page not found error when somebody try to see your post.
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  • Profile picture of the author panic
    Yes, be careful with that.

    You could just not display the post date rather than change it. Most people won't question the date if its not displayed.
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    ~

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    • Profile picture of the author unovision
      Originally Posted by panic View Post

      Yes, be careful with that.

      You could just not display the post date rather than change it. Most people won't question the date if its not displayed.

      True but isn't the date shown on the search engine results, I tend to look and even search for articles that are fresh so a post from 2011 say I would automatically think no point looking at.

      I'm going through updating my blog posts and was wondering the same if it would affect seo if you changed the post date. Shame it does and shame you can't update a post and it posts it as an updated page. with up to date info.
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  • Profile picture of the author morriswilson58
    Changing the date will not be helpful for SEO prospective. Because the content has gotten index by various search engine. When search engine index the page next , nothing will find new.
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  • Profile picture of the author yukon
    Banned
    Actually changing the post date can help with SEO/CTR. A lot of times when I search on Google I look at the date of the info./page ranked in the SERPs or use the Google Date search filter to find info. that's up to date.

    I'm in an evergreen niche, my content isn't date/time sensitive but I still use php to change the dates on all my own pages so my evergreen content looks newer than the other sites that posted years ago (all my content is unique). I also posted a lot of content years ago, but my dates are mostly less than a week old, my Index page almost always shows a SERP date less than 24 hours old, where I haven't posted on one site in a long time.

    Here's an old post I made about the on-page date, I use it everyday on evergreen content.

    [source]
    I'll tell you an easier way to take advantage of dates for making evergreen content look like it's new content in the SERPs.

    First remove the default dates from your Wordpress template files in your theme. Next add php/date code in your sitewide header.php or footer.php WP theme template file. Or you can add the php code anyplace on the page you want, assumes you know how to edit your theme templates.

    Here's the date code: Display Current Date - PHP HTML Current Date

    That php/date code will display todays date, so it looks like the evergreen content/pages are constantly being updated & Google does look at that date which is easily proven by doing a site: search of your domain in Google SERPs, then changing the date/range of the search results to only show the last day/week/month search results of the site: search.

    What you'll see is all the pages/dates Google has reindexed in that time frame (day/week/month), so Google thinks those pages are being updated.
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    • Profile picture of the author oktobo
      Originally Posted by yukon View Post

      Actually changing the post date can help with SEO/CTR. A lot of times when I search on Google I look at the date of the info./page ranked in the SERPs or use the Google Date search filter to find info. that's up to date.

      I'm in an evergreen niche, my content isn't date/time sensitive but I still use php to change the dates on all my own pages so my evergreen content looks newer than the other sites that posted years ago (all my content is unique). I also posted a lot of content years ago, but my dates are mostly less than a week old, my Index page almost always shows a SERP date less than 24 hours old, where I haven't posted on one site in a long time.

      Here's an old post I made about the on-page date, I use it everyday on evergreen content.

      [source]
      is there any weakness or disadvantages about this trick?
      it'll be so cool but unfair while using this trick and google doesn't consider
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