Is keyword research essential for every article

20 replies
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Hi,

Just wondering if I should do keyword research on every article I write?

I have just set up an acne blog (a subject I am very familiar with) but I'm finding having to do keyword research on every article quite time consuming, to the point where I'm not getting the time to actually create as much content as I would like. Are keywords very important if I am planning to create an authority site, perhaps with 5 to 6 new posts every week.
#article #essential #keyword #research
  • Profile picture of the author PrestonSr
    Originally Posted by jimbob28 View Post

    Hi,

    Just wondering if I should do keyword research on every article I write?

    I have just set up an acne blog (a subject I am very familiar with) but I'm finding having to do keyword research on every article quite time consuming, to the point where I'm not getting the time to actually create as much content as I would like. Are keywords very important if I am planning to create an authority site, perhaps with 5 to 6 new posts every week.
    from my little knowledge on keywords, I have read that with a blog, you should focus on few keywords around acne in order for your blog to rank high when persons search for your keyword eg how to reduce acne, would feature in every article
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  • Profile picture of the author nitesh
    Do the keyword research one time and the times as you can you can use the results as many
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  • Profile picture of the author Jonwebb
    Imo i never do keyword research. I pick a topic then write an article about it. you only need keyword research when you are trying to manipulate search engines.

    Once you write your article you then need to find where you target audience is already looking. Forums ( like here in the article section), article dictionaries, and my personal favorite guest blogging.

    Seek out your viewers don't ask them to find you

    resources:
    What Lexy Talks About ...
    http://www.warriorforum.com/main-int...ml#post5035794
    http://www.warriorforum.com/main-int...ml#post5068872

    - jonathan
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by jimbob28 View Post

    Just wondering if I should do keyword research on every article I write?
    I think probably most professional article marketers don't, actually.

    I do a little bit of keyword research, myself, at niche-selection time, and that arms me with a list of keywords of moderate competitiveness. I then sometimes use one of those keywords in the title of my articles (and as close to the start of the title as I can), and other than that I ignore keywords completely while I'm actually writing the articles. (I use some of them anyway, of course, even without specifically planning to: you can't avoid it).

    People's styles/preferences vary. I always take the view that I'm writing primarily for people, myself, not for search engines. Unless my articles get widely published, I won't attract any targeted traffic with them. (They're not going to do me much good just sitting on my own site "waiting for people to find them").

    Ultimately, all keyword-optimized articles can ever bring me is search engine traffic, and that compares very unfavorably indeed with article marketing traffic, in every one of my niches, so keyword research is of pretty limited input value to me for writing, really. Consciously keyword-laden articles tend to read quite badly, and it's typically much harder to get them published where I need to get them published.

    If you think about the real "authority sites" in your niche, and look around them carefully, the chances are that you'll find very few (if any) on which the articles are significantly keyword-optimized. This just isn't what determines "authority" status at all, really: that's all a function of quality and relevance.

    Granted, there's a little bit of overlap, in reality, between "relevance" and "keywords", but that's something that occurs naturally rather than by specific design - and it tends to work better when it does occur naturally, too. In the long run, if you think about readers, most of the SEO considerations around articles will take care of themselves.
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    • Profile picture of the author jimbob28
      Hi Alexa,

      I definitely agree with writing for people first and foremost. The few articles I have written have very low keyword density, well under 1%, but to me it is a much more natural read.

      If I'm right keyword density was more important a couple of years ago, but not so much now. I'm far happier letting the writing flow naturally, rather than trying to rearrange keywords so I can increase my keyword density.

      This may a slightly (ok, very) naive question to ask, but if I do just small amounts of keyword research on a select few articles will it still be possible to attract traffic? I've dabbled in blogging before but got so confused with SEO, marketing, upsells, downsells, social marketing...the list goes on.

      I guess what I am trying to say is if I write naturally, as well as creating good content, will that, over time, generate traffic? You can tell I'm a newbie
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by jimbob28 View Post

        The few articles I have written have very low keyword density, well under 1%, but to me it is a much more natural read.
        Yes; this makes complete sense, of course.

        Originally Posted by jimbob28 View Post

        If I'm right keyword density was more important a couple of years ago, but not so much now.
        That's very much my impression, too. I think I understand part of the reason for that: one of the changes over the last 2/3 years has been that "how much a backlink is worth to you" has much more, these days, to do with the relevance to the page linked to of the site (i.e. rather than just the page) on which the backlink appears. Google has been fairly open about this, and I think it partly explains (for example) why an article directory backlink is worthless but a backlink from a relevant site, even a not-terribly-good one, even a PR-0 one, appears to be worth so very much more (we can very for ourselves that that's true by looking at the backlinks of the sites listed in various SERP's - and it's clearly changed a lot over recent years). What I'm suggesting, in my terribly long-winded way, is that the article content actually has a smaller overall effect on SEO now than it used to!

        Originally Posted by jimbob28 View Post

        if I do just small amounts of keyword research on a select few articles will it still be possible to attract traffic?
        It depends where you get them published, surely?

        They're not going to attract much traffic by being published only on your site (unless you're targeting ultra-ultra-long-tail keywords for which there are very few listings altogether, but I'm sure you don't mean this?!), and almost all of that traffic is only going to be search engine traffic anyway? :p

        Originally Posted by jimbob28 View Post

        I guess what I am trying to say is if I write naturally, as well as creating good content, will that, over time, generate traffic?
        Articles produce traffic by being widely published in front of the traffic you want to attract.

        Originally Posted by jimbob28 View Post

        You can tell I'm a newbie
        We all were, when we started.

        The middle one of Jonathan's three links in his post above is a kind of simplified one-post overview of "getting traffic from articles" which will help you, I think.
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        • Profile picture of the author jimbob28
          You mentioned that backlinks from article directories are worthless, so would this mean submitting content to the likes of ezinearticles has little effect on rankings? Or do you mean I should be publishing on the likes of these sites as well as places like blogger and squidoo.
          Just trying to get my head around all this..writing isn't the problem, it's getting it seen that is..unless I'm overcomplicating things
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by jimbob28 View Post

            You mentioned that backlinks from article directories are worthless, so would this mean submitting content to the likes of ezinearticles has little effect on rankings?
            The backlinks in Ezine Articles have no effect on rankings (Google has made quite sure of that!). But if people re-publish the articles by taking them from Ezine Articles and putting them on their own sites which are relevant to yours (and that is what Ezine Articles is there for), then that can be hugely beneficial to your rankings.

            Article directories are just stepping-stones: http://www.warriorforum.com/main-int...ml#post5068872

            Originally Posted by jimbob28 View Post

            Or do you mean I should be publishing on the likes of these sites
            Relevant sites - yes, exactly this: http://www.warriorforum.com/main-int...ml#post5035794

            Originally Posted by jimbob28 View Post

            as well as places like blogger and squidoo.
            Well, I've explained above why I don't publish anything on Blogger or Squidoo, and I don't intend to, and I don't think you should, either.

            Originally Posted by jimbob28 View Post

            writing isn't the problem, it's getting it seen that is...
            This. Exactly. (Part of "getting them published" does depend on how you write them, though, to be fair: http://www.warriorforum.com/main-int...ml#post3188316 )
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      • Profile picture of the author Jonwebb
        Originally Posted by jimbob28 View Post

        Hi Alexa,

        I definitely agree with writing for people first and foremost. The few articles I have written have very low keyword density, well under 1%, but to me it is a much more natural read.

        If I'm right keyword density was more important a couple of years ago, but not so much now. I'm far happier letting the writing flow naturally, rather than trying to rearrange keywords so I can increase my keyword density.

        This may a slightly (ok, very) naive question to ask, but if I do just small amounts of keyword research on a select few articles will it still be possible to attract traffic? I've dabbled in blogging before but got so confused with SEO, marketing, upsells, downsells, social marketing...the list goes on.

        I guess what I am trying to say is if I write naturally, as well as creating good content, will that, over time, generate traffic? You can tell I'm a newbie
        I won't speak for Alexa, but driving traffic with search engines is a longer term more passive approach. it takes more then a few keywords to build solid ranks with search engines.

        High rankings need, good quality back links, along with social signals and keywords. Some people build blog networks to manipulate the engines while others spam forums for backlinks. ( that is something I did with decent results) but if you want good traffic sooner then later that doesn't rely on search then guest blogging is more reliable.

        Simply link back to your squeeze page if you are looking to build a list, or link back to your site if you have another monetization method ( like adsense)

        My .02$

        -Jonathan
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  • Profile picture of the author Stuart Walker
    Usually by writing on topics that are popular in the niche you will end up using keywords in your articles but I wouldn't get fanatical about it thinking that every article has to have keyword density of X% in order to please the search engines. Try writing for your readers first and foremost and sprinkle some keywords in where possible if it sounds natural. You're not writing for Googles sake remember but for the people who visit your site and want high quality and unique information not some keyword laden article that makes no sense.
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  • Profile picture of the author MartinPlatt
    Originally Posted by jimbob28 View Post

    Hi,

    Just wondering if I should do keyword research on every article I write?

    I have just set up an acne blog (a subject I am very familiar with) but I'm finding having to do keyword research on every article quite time consuming, to the point where I'm not getting the time to actually create as much content as I would like. Are keywords very important if I am planning to create an authority site, perhaps with 5 to 6 new posts every week.
    No, you don't have to - if it is a popular topic, and you know a lot about it, chances are it will naturally have some good keywords in it. If it's written for humans rather than search engines, then it is likely to be a higher quality piece.

    The search engines also use algorithms to find synonyms for your keywords, so you could well rank for a keyword because it means the same as the keywords you have in your content.

    It really depends on whether you're trying to get traffic from the search engines or from other places like social media, where quality content that is shared is the way to go. That incidentally will also improve your rankings, as Google uses social proof more strongly now.
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  • Profile picture of the author troy23
    I see all my keyword researched articles ranking well.
    I'd rather not do it, but am afraid all that writing effort would be wasted.
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  • Profile picture of the author eshoppingez
    Well, you're saying that you know a lot about the topic, then I don't see why you need keyword research. I use keyword research when I'm starting a blog or website on a niche that I know nothing of. In that case, I need to know what topics I need to concentrate on (to research and stuff) and keyword research becomes mandatory.

    But, if I'm writing about a topic I'm well versed in, I'd probably know what's best for my readers, what kind of information they need and so on. So, if you bring keyword research and keyword density into it, wouldn't it make the articles sound a bit awkward.

    I mean, you must have seen some big time bloggers' post, and you can notice that they write naturally. There is not much usage of 'keyword' in their articles and a lot of times, they're writing about a particular topic because it's what their reader(s) requested of them, and what they feel their readers need to hear about, and not because a keyword tool told them that's what they need to write about.

    I guess that kind of insight comes with true experience in a niche. So, well, if you want an authority site, then I'd suggest not giving so so much importance to keyword research and keyword density. Google is not the only traffic source anyway. It's better to spread your traffic sources, and traffic sources like social media fetch you traffic because you wrote an interesting article that people want to read about and not because you wrote on a particular keyword.

    I hope my ramblings made some sense. Just my 2 cents.
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  • Profile picture of the author Joan Altz
    If you have good knowledge of the subject, it isn't necessary to do keyword research, because I'm sure with your knowledge you'll be hitting several long tail keyword phrases in your writing. So in your case I wouldn't worry about it for every article. But I do think maybe every third or fourth article you should go ahead and do a "keyword article" just to have a well-rounded scope of articles for your blog.
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  • Profile picture of the author New Comer
    Im by no means an expert, but what I think you want to do is find keywords that have 1. a good amount of people searching for them, whatever that is to you, 2. not too much competition, not too little, depends on niche and 3. something with a good CPC so you know people are making money in that niche.

    Now, like someone said. Just pick out a bunch of good keywords based on your stats, and then you have a bunch of blog post topics. Like someone else said you can probably bet that you'll hit keywords just from writing about something you know about, but it is good to include at least one MAIN HEADING phrase that you KNOW PEOPLE ARE SEARCHING FOR monthly....it just takes some guess work out...

    Then you can talk however you want about whatever you want in the aritcle. I think the idea is to just have relevant keywords that people are actively searching for that you can provide some sort of answer for.

    The way I look at it is this.....What are people dying to find on the internet?

    How can I set up a website that gives them the answers they need?

    How can I make some $ in the process!

    Not everyone can set up a site you know! We know a lot more than we credit ourselves for!
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  • Profile picture of the author MonitorScout
    No it is not needed.

    Keywords are targeted phrases which requires to promote your product or services.

    But Keywords research is one time jobs, and which should be done before to optimize your website pages. Once you have a set of targeted phrase you can start on page website optimization procedure but it is really not needed to do keywords research before to write each an every article.
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  • Profile picture of the author tpw
    I do my keyword research once. And when I do, I come up with a list of 100-150 keywords that will be important to my niche.

    Then, I create all of my content specifically for my readers. I don't write to impress the search engines. Instead, I write to win and keep the attention of my readers.

    Only when the article is completed and ready for prime-time, then and only then do I look at my keyword list.

    Because I knew the general range of keywords that I wanted to use to promote my business, before I sat down to write, when my article is finished and ready for public-consumption, many of my target keywords would have been included in the article in a natural way.

    But, to be sure, the final step in the writing process for me is to go over the article one more time to see if I can substitute any of my target keywords for the words that I used when writing my article.

    Bottom line... I write for my readers first and foremost, then I do some minor substitution when the article is finished to add a few more breadcrumbs for the search engines, so long as the use of those extra breadcrumbs do not take away from the quality of the content I had produced.
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  • Profile picture of the author sabatek
    Originally Posted by jimbob28 View Post

    Hi,

    Just wondering if I should do keyword research on every article I write?

    I have just set up an acne blog (a subject I am very familiar with) but I'm finding having to do keyword research on every article quite time consuming, to the point where I'm not getting the time to actually create as much content as I would like. Are keywords very important if I am planning to create an authority site, perhaps with 5 to 6 new posts every week.
    Do you want free consistent traffic? If so keyword research is essential. Have you tried using http://my.jaaxy.com/
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  • Profile picture of the author vtotheyouknow
    Keyword research is important primarily if you're looking to rank your site and page in the search engines.

    As Alexa said, if your traffic comes via article syndication, you have no need to depend upon Google's whimsical traffic.

    I haven't done any keyword research in the Acne niche but I can almost guarantee you that you will find exactly ZERO keywords that you'd be able to realistically rank for anyway. It's a really competitive niche (or so it seems from my admittedly outside perspective).

    Lastly, I assume you plan to monetize with a list and affiliate offers? If that's the case, you'll definitely want to get your traffic via syndication, guest posting, etc. Whatever incidental search engine traffic you get will just be the cherry on top.

    But if you're monetizing with Adsense or Amazon, doing some solid keyword research for low competition keywords and ranking them in the search engines is definitely worth the while. Of course...the keyword research should be done BEFORE any site is built...
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  • Profile picture of the author ThePhantom
    Whether you target certain keywords in your articles or not is directly dependent on your SEO efforts. Are you currently doing or planning any SEO for your blog/site and have identified any keywords to target? If yes then you should search a few good and low competition keywords and build up a healthy amount of content around them and keep doing so for a week or two. Then find more keywords and repeat.
    Searching a new keyword for every article won't make as much of a difference as posting many articles around the same keyword (good keyword) will.

    If you're not planning on SEO in the near future then just focus on building up content. Look for 5 - 10 keywords with good volume and medium competition and keep building content around them for a period of time before searching new keywords.

    Don't forget the importance of Social media btw.
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