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newb PPC campaign advice

by newbostonmg
3 replies
  • SEO
    • |
Hey Guys --
I am new to PPC and have a gig where I work with a mortgage lender that is splitting their loan proceeds with me to work a PPC campaign for them.
I only know the basics. .I have just under 300 keywords in google for them, but am not getting a lot of clicks.. I am only targeting 2 states.. and the keyword diagnosis tool tells me that 56 of them are below the minimum for page 1. We have most of those at $2 per click..

These are mortgage terms that are generic (like FHA refinance) but supposedly are only being shown in those 2 states... It looks like the cost per click is going to be much more than that to get a click??

I have 2 questions..
1/ Is there a tool to bring this up to the page 1 level without me having to guess at it?
2/ Is there a course that teaches me most of this? I bot a WSO from Mark Vurnum, but didnt get much specifics on this stuff.
3/ Is it normal for these terms to be paying something crazy like $5 per click?

Thanks VERY much in advance for dealing with my newbie questions..
Jason
#advice #campaign #newb #ppc
  • Profile picture of the author dburk
    Hi newbostonmg,

    The more generic the term the higher the cost is likely to be. Do more keyword research and find all those long tail terms that really add up when you have thousands of them. The more specific and longer the term the higher your CTR and lower your CPC will be.
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  • Profile picture of the author Kim Davis
    Yes they can be paying $5 per click. Market Samurai or SpyFu will show you what people are paying for keywords. Google has a traffic estimator that will tell you how much you need to bid for which position. If your ad is in a good position, a good niche, plenty of impressions and not many clicks then perhaps your ad is not inviting enough for people to want to click on it. May need to change your ad. Split test if you are not doing so already. If I had 300 keywords and 56 of them are not showing I would either raise my bid on those keywords or pause them. There are people that will bid $100 per click just to get top position. Doesn't mean you will pay that much for the bid. You may want to look into PPC Classroom.
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  • Profile picture of the author MarkOwens
    Find some decent long-tails, it doesn't matter if there aren't many daily clicks, just stock pile a few thousand of them for now and remove the ones that don't convert by using something like Prosper202 after a few days.
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