Question-- to subdomain or not to subdomain
- SEO |
So I just launched this site, and I'm trying to grab some juicy keywords.
the site is for my focus group books, www.getfocusgroups.com.
I used to do focus groups in New York for extra money, and wrote it all down into a product and website. took years to bring it to fruition. I got really good at it, did hundreds of groups over time, and literally got paid well, and fed well. I wrote it all down. my first real web property.
I have one competitor, really, and I even corresponded with him years ago. He's just a guy who had the same idea I did but not books, and he's not actively building an opt in. Not a web marketer. He has no deliverable, but he has the benefit of 6 years.
Now, my competitor is not a good SEO guy, and I can out flank him with some of his choice keywords over time. Then I can more rapidly rank near him for the same traffic.
QUESTION.
say he ranks for "focus groups in la" as a keyword. good traffic. I'm after that traffic to get on my opt in list and hopefully buy my ebook. Lots of focus groups in la, lots of traffic.
www.focusgroupsinla.com is available. I can buy it right now and build a small site which can be shared with my overall site.
Is it better for me to buy the url, or just have it as a category, or is it better to make it a subdomain.
My old way of thinking is to build a separate website. I have the content, and a giveaway, and it actually helps me segment my list if I get opt ins there.
I don't know what to do here. ONE big site with subdomains. or One big site with categories and keywords.
or
A whole different site. Just for Los Angeles. The traffic is there, and I can get the dot.com.
I can do the same for NYC, just to let you know. I already own the keyword domain that is best for paid focus groups nyc.
Please chime in.
Mark
If you were disappointed in your results today, lower your standards tomorrow.