I'm currently undergoing an SEO audit for our company and I have been looking into duplicate content .
I'm using copyscape (seems to work very well for me) and I noticed that there are many pages of ours that have duplicate content with other competitors in my country.
Whats the best way to overcome this problem ?
The best solution i can think of (and please correct me if i'm wrong) is to add all duplicate content to a pdf file and upload it to the relevant page(so the user has the option to download it and Google doesn't crawl it). Also , to add a few paragraphs of unique content on each page that I created a pdf, briefly explaining what the pdf and that page is all about.
Thanks in advance,