Anyone Need Help with PPC?

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Hi all, if you have a question about PPC, please post it below and I will do my best to answer. Here are some of the questions and answers:

Who am I helping?
I've done a lot of learning when it comes to PPC so if you have a question at any level, let me know and I will do my best to get you an answer, however most of these questions are on the newbie to intermediate level.

Longtail Keywords:
Sometimes long tail keywords don't get a lot of traffic. They are more specific, but get a lot less searches. If you find a keyword with few competitors it might be that the search term is just searched too little to make it effective.

Doing Polls for CPA offers:
I have done great with polls for CPA offers and I definitely recommend ppc coach, check out my PPC Journey link to read a review. The scripts and the forum there are the best for the poll method.

About Landing Pages:
There are a lot of different landing pages you can try to use to send PPC traffic to, I recommend direct linking first, and finding out what your competitors use for their campaigns. Chances are they are using landing pages that work for the niche. Use the time machine tool in the free part of keywordspy to see if they have been running their campaigns long. If they have, copy what kind of page they have, with no plagarism of course.

About Optin Forms:
I have not done a lot of lead collecting with PPC, but intend to start. I think it is a great way to build a list while making money. My main problem has been email marketing, I always fell behind a little there. So yes if you can build a list with PPC first in a niche, then offer the CPA offer, great idea, go for it. Just be ready to lose some people who won't want to optin.

Keywords:
One word keywords are very broad, and usually very expensive because they can get so much traffic and a lot of people don't know better to not bid on them. The example below was employment for an employment website. I would try to bid on search terms that are still getting a good deal of traffic, but don't cost nearly as much. I tend to stick to 2 and 3 word keywords, anything longer doesnt seem to get enough traffic. Check the keyword tools to see what keywords are getting a lot of searches in your niche, target the ones with a lot of searches and lower CPC. As a rule you also need a Beautiful negative keyword list.

Step by Step Campaign:
I am running a series on this in My PPC Journey, you can see a new post to it this afternoon.

Linking to the Order Page:
If you are so great at preselling that you feel the merchant page is killing your conversions you can link to their order page. The best thing to do is to try it and see. One of the biggest things you have to know about PPC is to test test test.

Your Website:
Have your landing page on a website, make sure you have the About us, contact us, privacy, terms, etc pages. Google wants to see a website that is constantly growing, so you want to add new content regularly. Now this doesnt mean you have to start with this. What I do is direct link, then build a lander, if all goes well, I build a whole niche site around it.

Direct Linking:
You can direct link still, the rule is that you can not direct link while another affiliate is doing it on the same keyword. This is my own rule, generally you can do this, but only one affiliates ad will show at a time, which in my opinion I feel like I shouldn't bother, I don't get the correct information for my data that helps me decide if a keyword is actually profitable.

However you can get around this short term. I use a redirect mask script for this, it works for the first couple of days usually which gives me an idea on how well the campaign will do.*

*Specifically this is something I have done, however it is against Google rules, and you could get some trouble from having your ads pulled, to warning emails, or even termination depending on your account history. While I have been able to do it for up to a couple of days, proceed at your own risk.

Yahoo Accounts:
To be able to upload campaigns and such quickly you need a Gold account, call Yahoo and convince them your account is going to be so large that you need this feature. If one person says no, try another. Other than that you can send them the campaign to upload for you.

Quality Score:
For every campaign you get a quality score before you even launch. It is based on other competitors experiences and your own history with QS. An example below talks about a 10/10 QS while not even being related to the niche. I can't explain that, I wouldn't think it would last too long, but Google is ever changing.

More on QS:
Usually you need a keyword that pertains to your campaign, ad and landing page. They all need to be related. This will get you the highest QS.

Buying a domain for redirecting to the vendor page:
As long as you use the correct script you can do this. I have even used sub domains for this.

Other PPC Engines to Use:
I have never used MSN, but I do and have used Yahoo, it is slower, which I hate, but still works. I love Google, but Yahoo is a good alternative.

Clickbank Gravity:
I usually stick with something at 30 and less than 100, seems to have fewer competitors. However it depends on the niche, if something else in the same niche is doing HUGE with the same keywords, that is a lot of competition.

CPC vs. CPM:
cost per click is when you are paying for each click seperately. CPM is when you pay for 1000 impressions of your ad. You have to compare your ads and see what is more cost effective.

Tidy Up Your Accounts:
In both search and content I put 1 keyword per adgroup, and 2 ads. I have just started doing this for content. If you have a new account there are restrictions on your account, something like 100 adgroups per campaign or something like that, so you need to split things up. You don't want a list of keywords that is too large to manage. By the way, the search and content campaigns are completely separate, never altogether in one campaign.

CPC:
This is closely related to your QS and CTR, on search you need a CTR of 1-2% minimum and on content .05% is good. If you have anything lower your CPC is almost certainly going to go up.

Taking Campaign from Search to Content:
An example was where he turned off search and turned on Content. I dont know why you would do this, it is NOT a good idea, but he did it and the campaign stopped running. There could be a lot of reasons why. Mostly I am thinking it can take up to 4 days for a content network campaign to start.

Here is a quick way on how I start a campaign:
Take the landing page you are targetting over to the google keyword tool, to see what keywords google thinks your site is about.

Once you know use those keywords to plug back into the tool and see what else you can come up with, I love the second part of the list that shows other related searches. Get your list between 50-100 different keywords long.

Take those keywords and set up a campaign, phrase match, 2 ads each keyword. 1 keyword per ad group.

Now watch and tweak. I would do at least $10 a day in budget. Now depending on the niche you might need to increase that, do more creative keyword research, or
use fewer keywords. Really depends on the CPC you are trying for.

You want to get a good CTR to start with, then start tweaking from there. Do NOT choose keywords that are too basic or broad, narrow it down to get better results.

I obviously cant teach everything there is to know about PPC in this post, but, this should get you started without losing your shirt.

Exporting a Campaign:
If you want to send me a campaign I can tell you what I think is wrong with it. For exporting a campaign you need Adwords Editor, download it for free and send me the campaign to marywgreen gmail.com

LPGen:
landing page generator is a script that puts keywords throughout your site based on the search term someone uses from Google. this is suppose to increase your QS. I find that theme based landing pages work just as well and think Google is catching onto this script insertion of keywords.

How Long it Takes to Get Started:
I have always seen my ads go live within hours on Google. I could look at the campaign in question and give my opinion.

Clickbank Keywords:
Bid on the benefit keywords, put the benefits in your ads. I bid on review keywords too, but those arent always the most money making keywords because people arent yet sure what they want, it can work though, if they are at that point of the buying process. I hardly ever use product name + review though, because most clickbank product names don't get enough searches to make it worth. Some do, not all.

Favorite Keyword Tools:
Google Keyword tool and free wordtracker.

I have about 5 more questions to post the answers to here, but any new questions can just be posted, all will be answered here.

Here is a link to the post in pdf form so far
http://ppcmom.com/post622.pdf
#ppc
  • Profile picture of the author Srikanth D
    You are looking for complete newbies?
    I mean, I am kinda familiar with PPC and most of my campaigns are profitable. But I haven't scaled it to the level that many successful people are doing..

    btw, nice that you are offering help
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    >> Getting back into IM game <<
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  • Profile picture of the author Mary Green
    Pretty much anyone that needs help. You can either pm me or post a question here.
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    • Profile picture of the author blesslane7
      Hello Mary,

      Could you help me understand the term "Negative Keywords"? Some examples would be greatly appreciated.

      Thanks,
      Glenda
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  • Profile picture of the author dwt
    I was researching keywords the other day and found a few with high searches and low competing sites. When I plugged the keyword phrases in the traffic estimator the results were only 0-1 clicks a day (i used a $100 budget per day just to get an idea). We use long tail keyword phrases for other marketing methods. Wouldn't this be the same idea with ppc?

    I have zero experience with ppc, so any advice is appreciated!

    David
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    • Profile picture of the author dburk
      Originally Posted by dwt View Post

      I was researching keywords the other day and found a few with high searches and low competing sites. When I plugged the keyword phrases in the traffic estimator the results were only 0-1 clicks a day (i used a $100 budget per day just to get an idea). We use long tail keyword phrases for other marketing methods. Wouldn't this be the same idea with ppc?

      I have zero experience with ppc, so any advice is appreciated!

      David
      Hi David,

      You may have made a mistake on your keyword research, or you may have used a maximum bid that is too low. Try raising your maximum bid (or leave it blank) and see what the traffic estimator reports. If it's still very low then double check your research.
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  • Profile picture of the author Mary Green
    It really depends on the niche you are talking about, some niches do very poorly on adwords (very few of them) and some niches are banned. If the niche is banned, it doesnt matter on the keyword, you just wont see any ads. As for the long tail keyword, it really depends on the campaign you are running. If you want to send me more specifics through pm, I can tell you what is up with what you were looking at.

    Anyone else have questions?
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  • Profile picture of the author Scott Casey
    Wow...I am new to this forum and your kind offering is awesome. I will PM you in a day or so...just need some tweaking. Thanks.
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  • Profile picture of the author Gooddeal86
    i'm thinking to do poll for cpa offer. wat do u think mary? just want to get started, wanna do keyword search for the poll
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  • Profile picture of the author keivn2
    The current problem that I am facing is writing the landing page...I just dont know what type of landing should I go...

    A landing with short content?
    A landing page with long content?
    A reviews type landing page?
    A pre-sell type landing page?
    A colourful and graphic landing page?
    A static page? A wordpress blog? and etc...

    Any suggestion or sample?
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    • Profile picture of the author dburk
      Originally Posted by keivn2 View Post

      The current problem that I am facing is writing the landing page...I just dont know what type of landing should I go...

      A landing with short content?
      A landing page with long content?
      A reviews type landing page?
      A pre-sell type landing page?
      A colourful and graphic landing page?
      A static page? A wordpress blog? and etc...

      Any suggestion or sample?
      Hi keivn2,

      As a general rule, short content works best when you have a free offer or are looking to generate leads. The more expensive or complicated the offer the longer the content needs to be. Naturally there may be exceptions to this rule so you should test different versions for validation.

      The two most important elements of a effective landing page are the Headline and the Call-to-Action. Having a well honed value proposition that is reflected in both of these elements is key to successful conversions.

      Slick graphics are not really essential for optimum conversion rates, however well written sales copy is absolutely essential. Focus you attention on the most crucial elements and use graphics sparingly and primarily to call attention to your most important element, your call to action.

      An entire book could be written on Landing pages and if you look around I'm sure you will find a few.
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  • Profile picture of the author Mary Green
    Gooddeal, I have done polls before and made some great money with them. They are super easy to put up, maintaining is a little more work, but if you have a good tracker, it shouldn't be a problem. PM me if you want more details, but PPC Coach is definitely the best way to get started if you want to do polls. Im a member there, you can read about it on my blog http://ppcmom.com

    Keivn2, it is crazy how many different landing page styles you can go with. I recommend you choose something that has a clear and concise call to action. There is an affiliate theme for wordpress that makes this very easy. Review pages are another option, I would try to go for different keywords and different ad copy with these though. As for the content, I would put the call to action above the fold and then have the content (however long you want) underneath it. You can PM me specific questions about your campaign, so I can help or post more here if you like.
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  • Profile picture of the author soamz
    Hi there..
    I seriously need that. How are you intending to help me ?
    Plz let me know..
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  • Profile picture of the author Mary Green
    Soamz, to who and what are you referring?

    Also, I agree with dburk, on the content. I usually make sure I have unique content and the more the item costs the more unique content I try to add.

    As for the headline, it is something very important I didnt discuss and Im glad he brought it up. It is hard to know what headline is the best when you are putting together your campaign, so I suggest you test everything, the headline, the keywords, the call to action button (i hear a green call to action button is best) and everything else. Please make sure you are tracking though, that is just as important.
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  • Profile picture of the author vuedoolor
    How long are you going to offer this help?

    When doing PPC is it wise to have an opt in right there for the visitor to opt in for building a list? Or should you get rid of the opt in when doing ppc?

    I joined ppc coach a while back but cancel due to it not being newbie friendly. Boy was I lost I had no idea what all those geeks were saying. Coach said you need to know how to build a website if you were to join.. The only sites that I have ever built was with xsitepro and I don't know html..
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    • Profile picture of the author DotMK
      Hi Mary,

      PPC just doesnt seem to work for me.

      I know i am competing in the most saturated area of the internet..

      "making money online" and "home based business" but, i have been promoting a free marketing system, and knowone bloody even signs up.
      i havent tried google yet, but have tried other networks, and i now i believe they are BS, and just get your money for BS clicks..
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      • Profile picture of the author dburk
        Originally Posted by DotMK View Post

        Hi Mary,

        PPC just doesnt seem to work for me.

        I know i am competing in the most saturated area of the internet..

        "making money online" and "home based business" but, i have been promoting a free marketing system, and knowone bloody even signs up.
        i havent tried google yet, but have tried other networks, and i now i believe they are BS, and just get your money for BS clicks..
        Hi DotMK,

        Marketing in general requires a great deal of skills. You can't expect to be an expert when you first start learning. PPC advertising requires all the usual marketing skills, plus extensive knowledge of PPC strategies and tactics.

        If you jump into PPC without any marketing skills, you have a steep learning curve, both in marketing and PPC strategies and tactics. You need to plan on spending a couple of years learning it to be at level to compete with the professionals.
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  • Profile picture of the author Mary Green
    vuedoloor, hi, im just offering the help to be nice to the wf, so whatever help you need, i dont mind your asking and helping out.

    as for ppc coach, i try to help out the people who go through my link when they sign up because I know it can be a pain to get your way around at first. While coach is doing better having the site laid out and easier to follow, its still a little difficult if you are a real newbie to IM in general, but it can be done.

    if you want to collect optins, send your visitors to your squeeze page and give them an incentive, that is if you are trying to build a list. if you arent trying to build a list get rid of the optin. if you are doing the list make sure you monetize it to help pay for the ppc costs.

    dotk, getting started with those kinds of keywords is going to be difficult. Unless you have a great page and great ppc skills you can lose a lot of money. The cpc for that niche is usually pretty high. Have you considered going after a less competitive niche?

    If no one signed up at all, i would guess you were bidding on the wrong keywords, and the niche you got wasn't very interested. I dont think you have to wait a couple of years to do well on ppc, i know people who have done it in months, but its good to have a coach of some kind, or at least a blueprint to follow, did you happen to have either of these?

    Mary
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    • Profile picture of the author vuedoolor
      If you hold my hand I'll join through your link but thats not going to be till maybe later cause right now Im unemployed and low on cash. Just trying to get by with article marketing right now. And I would really much rather do CPA than the pay per sale clickbank products.
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  • Profile picture of the author Ron569
    Hey Mary, I could always use a couple of pointers. I may even have something for you in return.
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  • Profile picture of the author Mary Green
    vuedoloor, thats awful sweet, just let me know when you are ready. i wish you well on the article marketing, ive been there myself.

    Mary
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  • Profile picture of the author Mary Green
    Oh, and Ron, what do you need help with, anything specific? PM me.

    Mary
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  • Profile picture of the author mailco
    Hi Mary, it's very nice of you to offer up your time to help people, what's the old saying?
    Help enough people get what they want and you will get everything you ever wished for.
    Anyway, something like that...

    My question is for your opinion on keywords, I have heard two or three word key words are best rather than just one?
    I have tried the word "employment" for my employment site and found it very expensive and costly.
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    Australia's biggest biz opp seekers list...
    MailcoAustralia.com

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  • Profile picture of the author se7en
    Mary,
    Could you do a step by step for keyword research for ppc?
    How do you track?
    How long do you leave a keyword before deleting it?
    Do you bid high to start with?
    How do you keep Google happy?

    Regards,Steve
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  • Profile picture of the author keivn2
    Another question about the landing page.

    Is it possible or wise move to link your customer from your landing page to the products's checkout page instead of the merchant's sales page?
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  • Profile picture of the author Alfred Shelver
    If your landing page is Keyword Rich and has good original content but is part of a domain with only the landing page i.e no other pages just the landing page will you be punished by google if yes what are the minimum number of pages a domain should have?

    I am still only running PPC for clickbank as its the easiest to get paid for and setup but low conversions on ppc at the moment... and becauase no direct linking allowed iam struggling to setup all the unique websites to conform to best google standards/


    By the way thanks for the offer of help very kind.
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  • Profile picture of the author Samos
    I got a question about Yahoo PPC. Do you use it and how do you make campaigns as fast as with adwords editor and excel. Is there an easy way?

    I made a thread for this question already, maybe you would like to reply there or here.

    http://www.warriorforum.com/adsense-...per-click.html

    Thanks for helping newbs
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    • Profile picture of the author jsmith2482
      Thanks for the awesome thread. Learning a lot. I have a few questions

      1) How many keywords do you suggest when you start a search campagin on google? The guys in PPC class room say to go to with 1 exact match. What do you think?

      2) What have you found to be the best way to get more impressions with the same budget? Just get a better quality score and keep tweaking your landing page. Is it as easy as bidding higher per click? Also, with the content network, what have you found to be the best way to get more impression with the same budget?

      Thanks
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  • Profile picture of the author Korey Carter
    Hi Mary,

    I sent you a PM earlier today. Did you get it ok?

    Thanks,
    Korey
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    Our Secure Shopping Cart will integrate into any website quickly and easily! We also have a Wordpress plugin to make any Wordpress site a full fledged Ecommerce site.

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  • Profile picture of the author Mary Green
    Mailco, what do you mean 2 or 3 keywords. Employment is very broad, try to narrow down what kind of employment you are pitching and you should get a lower cpc, and possibly (hopefully) a better ctr.

    se7en, I dont have enough time to post all of that now, but I will put something together for you very soon on that.

    keivn2, that is a good process if you are confident that you can do all the selling yourself. If you are a preseller and not too good at copy, I would let the page sell. If the page sucks and you can do better, give it a shot, test it all, to be sure of results.

    nash, a landing page by itself is a good way to test, after you have results you need to add more to the site to stay good with google. they do manual reviews of accounts and campaigns when they get around to it. if they see you arent adding to the end user experience they will slap you, or give you trouble. i would make sure you have a terms page, contact page, privacy policy (if you are collecting personal info), a links page, article page, etc. I would add new content weekly as well.

    btw, direct linking is allowed, it is just one affiliate per keyword, so you have to test it, better to test with your own domain but not mandated. i would check the waters though before setting up a new site for each offer.

    samos, going to check your thread

    khali, i answered this in a pm to you today.

    ecommerce, got your pm, answered it.

    now available on yahoo and aim as ppcmom2009 for those who want to chat

    Mary Green
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  • Profile picture of the author Nutrifitness
    wow...I may be contacting you again...I remember your offer to help a few months back
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  • Profile picture of the author Alfred Shelver
    Thanks so much very informative answer.. what do you know about this thing alot of guys are talking about where you buy a domain name similiar to the one your vendor has and in godaddy change the landing adress to your affiliate link so its like direct linkning but you have a unique URL so your ad shows seperately to anyone else's?
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  • Profile picture of the author Mary Green
    Nash, I have heard of that, from what I understand it is perfectly ok to do. The only problem would be if the site doesnt convert and you can't make changes for testing purposes, but its only a few bucks and worth the shot for direct linking purposes.

    Mary
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  • Profile picture of the author Mary Green
    Yahoo and MSN are good places to go. They usually have lower costs and a bit lower conversion rate, but they are worth a shot. I dont know what product you are referring to, but if it is something specifc let me know, I might be able to help.
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  • Profile picture of the author Alfred Shelver
    Thanks again mary great help I hope to simulate some of your PPC success
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  • Profile picture of the author keivn2
    Mary Green, did you promote any related products from the Clickbank?

    Because I am wondering should I promote a products that used to have 80+ gravity in the last month which recently dropped to 70 Gravity.

    and same goes to a products that have low gravity like 8? Should I give a try or pick the higher gravity products?
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  • Profile picture of the author riolas
    I would like some help please.

    Thanks very much
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  • Profile picture of the author Mary Green
    I try to stick to products on cb that have at least 30 gravity. I have some campaigns where I am doing well on cb products.

    I have not used 7search, I try to stick with the top 3.

    riolas, what help do you need?
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    • Profile picture of the author huineng
      Can you please tell me the difference between CPC and CPM in Google adwords?
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  • Profile picture of the author Mary Green
    Sure, no problem.

    Cpc- cost per click
    cpm- cost per 1000 impressions
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  • Profile picture of the author SoundsGood
    PM sent!
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  • Profile picture of the author Mary Green
    nash, it really depends for using cpm. I have always stuck with cpc, but I have heard that for branding purposes, you could specify sites to show your ad on and pay cpm for those. This would be where you just want to get your name out there and you dont care if people actually click.
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  • Profile picture of the author obbydoc2
    Hi Mary

    Thanks for your offer.

    I have a number of questions and I'd really appreciate your insight.

    1) I have seperated my Adwords campaigns into Search and Content campaigns - and have litterally thousands of keywords allocated to each adgroup in these campaigns. The list is now seriously big. Unfortunately the majority are inactive.

    My first question - do you think this impacts account performance overall? Would it be better to tidy up the lists?

    2) I've noticed my CPC creeping up recently, while the number of impressions / clicks has fallen substantially. Any ideas on how I can recover this and drive CPC down while recovering clicks?

    Many thanks in advance;
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  • Profile picture of the author Mary Green
    1) I absolutely believe you need to tidy up those lists. And I think it does impact your account performance. While separate search and content campaigns are great, you should also have the campaigns set up completely differently.

    2)If you are talking about the same campaigns, I understand why the cpc is going up. If you dont have a good QS, you have a low CTR, or either of these things, this will happen. You need to tidy up the campaigns, email me for more specific information to your campaign, and, you absolutely need a higher CTR if you want to have a decent CPC. marywgreen@gmail.com
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    • Profile picture of the author sydnj
      I am a newbie and I could use some help. Please let me know if you are interested in helping me.
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  • Profile picture of the author Mary Green
    Of course, shoot me an email and I can help you out through there, unless you have general questions, you can feel free to post them here.
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    • Profile picture of the author sydnj
      Will do so but I think to start the phone may work best as i am pretty slow with this online stuff. That is why I am here.
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    • Profile picture of the author chaumi
      Mary

      Can you think of any obvious reason why I have a page which has a 10/10 QS...runs OK, gets a good CTR.......but if i disable Google search and network, and only try to run it on content then nothing happens, just get 0 impressions?
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  • Profile picture of the author Mary Green
    Your cost per click may be too low chaumi. why dont you send me the specifics through pm, or email.

    Sydnj, pm me your details so we can set up a phone call.
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    • Profile picture of the author Jason_prz
      Hi Mary,

      I would love some help with my Google Ad words campaigns could you please tell me what information I would need to give you to get started?
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    • Profile picture of the author agraj
      Banned
      [DELETED]
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      • Profile picture of the author webtrix
        I have a problem, maybe someone can help;
        An average position for one ad is 9.8 and CTR is 50%
        The problem is I didn't want the clicks
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        PLR SALE: 40 fresh articles for $9.90 ??
        Retirement Planning - Pet Vitamins - Secured Loans
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      • Profile picture of the author webtrix
        Originally Posted by agraj View Post

        One of my client uses keywords like server, support, install in PPC, I think these are wrong keywords to target, please suggest me about keywords selection for him, he is PC service and hosting consultant in .dk:confused:
        He's not your client really, yet.

        There are a number of ways to see which keywords do work and which don't.
        Set up a Google Analytics account and start tracking.

        After you know which keywords convert the best, then you have great starting point.
        Check out Spyfu, you might find out more...
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  • Profile picture of the author webmatic
    Let me know the real good meaning of PPC. I obviously know about it but i want to know it deeply and this will help some newbies too and also how you target it and everything related to PPC?
    Thanks
    Webmatic
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  • Profile picture of the author Mary Green
    Jason, if you have a campaign, export the campaign and send it to me and I can help you. If you dont want to do that, or you need help setting up a campaign. Here is what I would do:

    Take the landing page you are targetting over to the google keyword tool, to see what keywords google thinks your site is about.

    Once you know use those keywords to plug back into the tool and see what else you can come up with, I love the second part of the list that shows other related searches. Get your list between 50-100 different keywords long.

    Take those keywords and set up a campaign, phrase match, 2 ads each keyword. 1 keyword per ad group.

    Now watch and tweak. I would do at least $10 a day in budget. Now depending on the niche you might need to increase that, do more creative keyword research, or
    use fewer keywords. Really depends on the CPC you are trying for.

    You want to get a good CTR to start with, then start tweaking from there. Do NOT choose keywords that are too basic or broad, narrow it down to get better results.

    I obviously cant teach everything there is to know about PPC in this post, but, this should get you started without losing your shirt.

    Mary
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  • Profile picture of the author DigitalX
    okay I did not actually started with PPC. But I heard that LPGen would be good for increasing quality score as it will put the required keywords on the landing page. Is it worth the investment ?
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  • Profile picture of the author Mary Green
    I dont use LPGen because I was told that Google was catching on to this sort of thing (inputting the keyword with script). So no, I wouldn't do the investment. I do websites based on keyword themes, but that is only after I do enough testing to know what keywords convert.

    Mary
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  • Profile picture of the author Jason_prz
    Hi Mary,

    I actually had three campaigns going but i want to work on a particular one, I have never exported my campaign before but I'll Google it and get that sent off to you ASAP. If I run into any trouble I'll let you know.
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  • Profile picture of the author Jason_prz
    I think I found out how to do export my campaign, the results I brought up indicate that it should be done from the Report center section of Google ad words right? and I should do placement/keyword report?
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  • Profile picture of the author Mary Green
    you can either do that, or you can download adwords editor and export from there. the latter works best as it will be easier to import after i help you fix it.

    Mary
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  • Profile picture of the author Jason_prz
    I was having trouble with installing the Ad word editor but I realized that the download got messed up with my Firefox browser i tried it with Internet explorer and it worked. I exported it to my desktop how should I get this too you?
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  • Profile picture of the author Mary Green
    Hi Jason, just send as attachment to my email address marywgreen gmail.com
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  • Profile picture of the author scorpio7
    I will take you up on your offer because I set up a campaign on the 12th for my niche. I decided to ask a question about my campaign on the 16th because my ads weren't showing. Someone in support got back to me and it turned out one word had all caps. So, I corrected that and resubmitted it. I don't know why it takes so long to get approved. I asked if it had been disapproved but got back a message to correct the one word with caps. So, don't really know if you can shine any light on how long it takes for them to approve and start my ads? Any insight will be helpful. I am disappointed with how long it's taking.
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  • Profile picture of the author Mary Green
    On the search network you should have yoru ads approved almost immediately. If you want to send me a copy of the campaign, by first getting adwords editor, then exporting the campaign and attaching it to an email to my address in this thread, I can tell you what I think.

    Something must be wrong with the site, the ads, or the keywords, or even the niche. Hit me on email or im to tell me more specifics.
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    • Profile picture of the author randypowers
      Hi Mary,

      I'm a noob who is just starting to look at IM.
      I'd like to know, with direct linking, do I have to have a website/landing page or can I directly link an Adwords advertisement straight to the vendors page?
      Is PPC still a viable way to make money?
      Are there any essential skills I should have to be sucessful(HTML, etc.) or can anyone do it by learning online?
      Is there any essential software I should have?


      Thanks very much for any help!
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  • Profile picture of the author Mary Green
    Before I build a landing page I usually send them direct first, with just an ad. I use Google Keyword tool and freekeywords.wordtracker.com for me it isnt so much about the number of searches. i try to find a balance between words that are too broad and words that are too specific. Too broad and you get way more clicks than conversions and too specific, too little clicks, but a higher percent of conversion.

    Once i know the product converts i check to see what my competitors are doing (review or presell) and then I decide what I think will be best with my keywords.

    Does that cover it? Oh, and dont bid on broad keywords for a match type, keep it to phrase and exact.
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  • Profile picture of the author Gambbit
    Hi Mary,

    I was doing very well with Niche Marketing until recently I tried to get into PPC marketing. I ran my first campaign, targeted a keyword with VERY high search count and competition ('fat loss'). Put the max CPC at $0.40, daily budget at $10. First day, I got a sale promoting Fatloss4idiots, $26.30 in my CB. Good.

    Next day, I tried to scale the thing up, and put the daily budget at $50, got 114 clicks, no sales. BTW, I was using direct linking and no landing page. Any suggestions?
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  • Profile picture of the author Mary Green
    My suggestion would be go back down to the $10 a day, and leave it for a week. You need more data than 1 day to scale a campaign. After the week figure out where you got the sales, what keywords, what time, what days, then you can start to tweak.

    Mary
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    • Profile picture of the author Gambbit
      Originally Posted by Mary Green View Post

      My suggestion would be go back down to the $10 a day, and leave it for a week. You need more data than 1 day to scale a campaign. After the week figure out where you got the sales, what keywords, what time, what days, then you can start to tweak.

      Mary
      Thanks! Point noted and I'll let the campaign stay at $10 a day for now.

      I wanted to ask this: You suggested I should track which keywords drove sales, my question is How? I'm quite new to PPC so not sure if this is a dumb question.
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  • Profile picture of the author Mary Green
    For starters I would give each keyword its own subid, I believe, if you go to my ppcmom site you will see a link to a video that shows you how to set up the campaign very easily and add subids in a spreadsheet. If you dont see the link, lmk, and I will find it for you.
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  • Profile picture of the author AbdulAzim
    Hi Mary,

    Thanks for opening this thread.
    I would love to ask you about adwords.
    I try to run a campaign using exact match [] for my keywords but
    google don't want to show my ads. My keyword quality score is
    around 4/10 to 6/10. Google don't want to show my ads even though
    I left this campaign for couple of days.

    What is the problem actually?

    Thanks

    Azim
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  • Profile picture of the author Mary Green
    Randy, hi, I hope I can help. Yes you can direct link. I usually do to start with to test. Ppc is still viable, most definitely. You don't really need any skills, you can outsource everything, you just have to know what you need to outsource. You can learn everything online, and I can recommend some great books if you like.

    Azim, I wish it were that easy. The QS is not good at all. I would think you need to get more keywords on your landing page. Take the link to the landing page over to Googles Keyword Tool and see what they think the site is about. Then pack your landing site with those keywords.

    Mary Green
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  • Profile picture of the author keivn2
    Mary Green,

    Is there any good way to estimate the cost of the keyword that I want to bid on? I found that Google Keyword tools isn't that accurate...in fact, sometime, it is way way off from the estimation cost.

    and for a starter, what is the recommended ads spot? I know getting on No.1 spot is kinda ridiculous for a limited budget people.

    and for ads writing, is there any tips or strategy to write a so-called killer ads?
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  • Profile picture of the author Mary Green
    Did you try the google traffic estimator? Usually I put the campaign together and throw 50 cents on every word, then after a few days i adjust. For starters, I would try for the top 3 spots.

    Include numbers in the ad, and try to have a great headline, either the keyword or numbers in the headline. Make sure you pack it with benefits.
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    • Profile picture of the author pcpupil
      I just started with Im and am trying adwords.
      So far it is taking a week for my ads to become active[for search only].Could it be that i am new to google?[3 ads so far].Just sighned up 3 weeks ago.
      3 Ads,3 weeks,no sales,maybe ill do the adwords editor.
      I have Brad Cs. ebook[adwords made easy]im trying.[learning from].Any thoughts on this book?
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  • Profile picture of the author Mary Green
    pcpupil, hi, I havent read that book, do you have a link? I dont know why it would take that long, feel free to send me the campaign and I can check it out.

    Amanti, thanks for the link.
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  • Profile picture of the author pcpupil
    Thanks Mary.Im downloading the editor right now,im on a dial up so it will be a few minutes.Then ill email the file.

    Im also ziping the ebook and sending it to ya.Its free anyway,i dont have a link.

    All 3 of my campaighns are taking a week to start.I asked google and they said all ads have to be reviewed first.
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  • Profile picture of the author Mary Green
    Ok, looking forward to the email. Thank you.
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  • Profile picture of the author pcpupil
    Could it be that im direct linking to the advertisers page?This is for the adalert website.
    I started it this way just to test my ketwords and to test this adwords out.
    I have at least 12 keywords from the g tool.First place for all words.[by price so far].
    Ill send the file over.Im still compressing the ebook.I thought my new PC with vista was suppose to be faster.
    What a joke.
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  • Profile picture of the author pcpupil
    Well,im trying to download the editor.But when i get halfway through the download at about 5-6MB,it stops and says download succesful.Then i try and install and it says some cabinets arnt working and the file is corrupt.
    Im really beginning to hate Vista.
    Still trying to compress the ebook also.
    This is just terrible.Ill be on Soc. Security before i make my first money on the internet.
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  • Profile picture of the author Mary Green
    Um... I dont know why it would be giving you that trouble, do you have any spyware or viruses on the computer?
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  • Profile picture of the author Mary Green
    Young Jedi (lol, my kids are in love with star wars right now, gosh that makes me feel old) anyway, what kind of videos you looking for? be specific and ill help you out.
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  • Profile picture of the author pcpupil
    Mary.Iwent to google and theres a help file that says if i cant run the editor i have to take a bunch of steps to make it work in vista.
    Ill see if i can download it again.Ill also run AVG and see if it picks anything up.
    I sent the ebook already to your gmail.
    I may have to ask google to help download it.Or its with my firewall.
    I can try the report center also thing.
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  • Profile picture of the author Mary Green
    pcpupil, have you had any luck getting the campaign, if not, contact me off board and you can give me access to the account if you like and I can check it out.
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  • Profile picture of the author indexphp
    Anyone also having trouble direct-linking to CPA offers on the Google Content Network. Have 0 impressions / 0 clicks after 4 days. If Goog is manually reviewing, how long has it been taking you guys?
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    • Profile picture of the author Intrepreneur
      I need help.

      I'm tired of getting very targeted clicks but no conversion.

      This makes me think how wide is click fraud on Google.. is it really bad?

      I'm certainly starting to think so.
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      Started in 2009 now working on the above project.

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  • Profile picture of the author Mary Green
    It is taking about a week or so, for new accounts to get manual reviews. Intrepreneur, if you would like I can look at the campaigns for you, is the merchant page just not converting?
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    • Profile picture of the author Intrepreneur
      Originally Posted by Mary Green View Post

      It is taking about a week or so, for new accounts to get manual reviews. Intrepreneur, if you would like I can look at the campaigns for you, is the merchant page just not converting?
      It's a highly respected merchant, my ad copy has the word "Buy Product Name Here" but I'm finding that a lot of those clicks Im getting are very suspicous, as the keywords I use are now narrowed down to almost no negtaives, they only appear on Googles search page, not search partners, yet still a very low conversion rate.

      It spells out click fraud, but I'm not getting any credits for them.
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  • Profile picture of the author vuedoolor
    When first starting out with ppc promoting clickbank offers how much can we expect to invest daily? Let's just pretend im promoting fat loss 4 idiots, do we need thousands of dollars to start? Is it possible to break even or profit a little if doing things right in the beginning? Lots of people would tell you to track, track, track, but they never show, show, show you how. So what ppc tracking tool can i use that can show me where my money is coming from and where I'm losing money so i'll know where to add more and what to eliminate. When tracking what are the most important things to look at to ensure a good ROI?
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    • Profile picture of the author indexphp
      Originally Posted by vuedoolor View Post

      When first starting out with ppc promoting clickbank offers how much can we expect to invest daily? Let's just pretend im promoting fat loss 4 idiots, do we need thousands of dollars to start? Is it possible to break even or profit a little if doing things right in the beginning? Lots of people would tell you to track, track, track, but they never show, show, show you how. So what ppc tracking tool can i use that can show me where my money is coming from and where I'm losing money so i'll know where to add more and what to eliminate. When tracking what are the most important things to look at to ensure a good ROI?
      Prosper202 - It is not perfect, but it is open source and free PPC Tracking.
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  • Profile picture of the author Mary Green
    Intrepreneur I would contact google about your suspicion, definitely.

    for tracking I use a different subid for each keyword and I do that in spreadsheet, after that though I use either ppc coach tracker or prosper 202. today though i bought ppc bully for 9.97 and got a ton of bonuses and one of them is 6 free months pro tracking through tracking202.
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  • Profile picture of the author pcpupil
    Mary,i clicked on the reports tab and generated a report but it only shows [Os] for the categorys,nothing else.
    How do i make it show the whole ad or doesnt it.Still cant download the editor.
    ill go ask google why.
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  • Profile picture of the author pcpupil
    Mary,did you recieve the ebook i sent to your gmail addy?
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  • Profile picture of the author Bakai
    Hi Mary,

    Great post with tons of good info. I have a couple of questions:

    1. Can you get away with direct linking with the content network?

    2. What about banners using placement? Can you direct link with those?
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  • Profile picture of the author Dennis Miedema
    Dear Mary,

    Although I'm kicking more and more *ss on Microsoft Adcenter with the techniques I learned (I started a week ago and my first "real" ad group has a CTR of 14.29 WITHOUT any tweeking!)..Google is posing a bit of a problem. I tried to expand to Google yesterday and, as a test, launch only a very, very tight ad group that basically contains a keyword, the plural version of that keywords, and misspelled versions..which should give me a pretty good CTR

    But here's the deal: my ads aren't shown because my Quality Score is a dramatic 1/10 according to Google :S which means that even when I want impressions, I'll need to start paying wayyyy more..or improve my QS. Can you please help me with some fault finding?

    Because I've included the keyword of my campaign in both the ad title AND the display url, which makes me believe that I should look for QS optimization in my website itself. Can you give me a top 5 or so list of the best things to do to improve my Quality Score?

    Thank you for your time in advance..you seem to be an expert in this field, and I don't know if you consider me rude for saying this..but if you can help me get going with Google then well, are you for hire to KEEP my google going? lol!
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    • Profile picture of the author Himore
      Hi Dennis.

      I could really do with some tips on Adcenter. I started using it around a week ago, but I'm really struggling to get many impressions, even though their keyword tool tells me I should be getting lots.

      I got so frustrated, a day ago I just threw up a test campaign for the keyword 'Disney' and pointed it off to a related offer. It took an hour for the keyword to be approved (I assume because it's a trademark), but it was approved and the campaign became active.

      According to the tool, I should be getting around 11,000 impressions per day for this keyword.

      24 hours later, I have 6 impressions! lol.

      Average position was showing around 5, but when I search on bing.com I can't see my ad.

      I've found this with other campaigns I've set up with so-called popular searched keywords, and I can't see where I'm going wrong.

      Would appreciate some advice from yourself and/or Mary on this.


      Originally Posted by Dennis Miedema View Post

      Dear Mary,

      Although I'm kicking more and more *ss on Microsoft Adcenter with the techniques I learned (I started a week ago and my first "real" ad group has a CTR of 14.29 WITHOUT any tweeking!)..
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  • Profile picture of the author Mary Green
    Bakai, you can still direct link on the content network, why not, give it a shot. The banners I would think would let you, on the content network. I have tried those with direct linking and havent had any problems myself.

    Dennis, you have to improve the QS for that campaign, try putting the keyword in the ad, url, landing page, etc.. if that doesn't work (though it should) are you bidding on something completely unrelated? The landing page needs to be very related and have some LSI keywords as well. Some niches will automatically be low QS based on the history of the keyword with Google. (I can have a look if you would like though).

    Hope this helps.
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  • Profile picture of the author pcpupil
    Mary,still no clicks or anything on my campaighn.
    It must be because im direct linking and theres other affiliates doing the same with the same keywords.
    Ill try a few other CB products.
    But,if i cant make any sales,could i say buy some cheap traffic,.05 cents.Then send them to a download page on my ebook website in my sig.
    It would be like the download page for my ebook say[google slap software].
    Then my ad would be [buy google slap software]
    Then my display would be[www.7doXXXXXXXXshop dot com/]
    Then my url would be[7dollarXXXXXXXXXXX/product.php?/_productsID=osCid11ae465ifh36585jidgd53745hdft4764 .]
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  • Profile picture of the author WarrenW
    Hi Mary,

    Thanks for offering help.

    I just about to release my first PPC ad with direct linking. I've been trying to get specific answers about URL hiding to no avail. My question is first, how do I do it especially URL masking; secondly, is it against Google's policy?

    Thanks,

    Warren
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  • Profile picture of the author riverchase
    About landing page, any tool out there that can be used to create a landing page by utilizing a new page of an existing WP blog? I am not referring to affiliate theme type.
    A tool that will, in this case, create landing page (static html or Review page style) within an existing blog.
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  • Profile picture of the author keivn2
    Some opinion needed for my PPC.

    I just bidding a new keyword and I learned that my new Keyword is rated with 4/10 and it stated the relevance is poor.

    What should I do now? Delete the keyword and find a new keyword that are more relevant to my landing page or create a new landing page for that keyword?
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  • Profile picture of the author WarrenW
    Hi Mary,

    Thanks for offering help.
    I know I'd better use a landing page for my first ad. But I decide to do direct linking first. My questions are how specifically to hide the URL(masking?) and if it's against Google's policy to play with URL.

    Warren
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  • Profile picture of the author WarrenW
    Sorry for double posting. I couldn't see my first message since last night.

    Warren
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  • Profile picture of the author Mary Green
    Warren, hi, let me know what you are trying to accomplish by hiding the URL, if you are trying to do the masked URL, just search google for Masked redirect. I believe Google does not like this because you aren't really providing anything for the end user. I use this for testing, if things go well, launch a real site.

    Riverchase, you should be able to do that with page templates in Wordpress.

    Keivn, I would create a landing page for just the new keyword.
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    • Profile picture of the author keivn2
      Originally Posted by Mary Green View Post

      Warren, hi, let me know what you are trying to accomplish by hiding the URL, if you are trying to do the masked URL, just search google for Masked redirect. I believe Google does not like this because you aren't really providing anything for the end user. I use this for testing, if things go well, launch a real site.

      Riverchase, you should be able to do that with page templates in Wordpress.

      Keivn, I would create a landing page for just the new keyword.
      Thanks for the replies.

      By the way, is it really possible to get QS 10/10 for a landing page in the first try? With 0 CTR?
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  • Profile picture of the author Mary Green
    Yes it is possible. You will get there, don't worry.
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    • Profile picture of the author keivn2
      Originally Posted by Mary Green View Post

      Yes it is possible. You will get there, don't worry.
      It is not easy to get there as I totally clueless about it.

      I thought it was only achievable with good CTR.

      Another Question :

      Does Review-Type Landing Page work for Adwords? I mean, If I going to make a review on one product...(yeah..only with one product picture and text..No massive graphic or icon)...Will it convert?

      I am skeptical and I haven't give a try about that because my definition of good landing page supposed to have tons of graphic picture and pretty font words...and of course, with my limited knowledge about web page, it is kinda hard for me to pull this kind of things.
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  • Profile picture of the author Rami
    It has been a very long time since the last time I used adwords campaigns. My main marketing method is article marketing these days. I have resisted the temptation of ppc for a long time now as a method to test the keyword before wasting time of article writing. Lately I am giving this tactic a second thought.

    I know that Google has changed their policies a lot since the last time I had a running campaign.

    Now It has strict rules about affiliate links and it only posts one ad on a keyword that has more than one ad leading to the same landing page look and feel.

    Also it requires that the destination url and display url at least share the same main domain. With clickbank's new hop links that would be impossible. You cannot use redirects either.

    Does that mean that we have to have those ads lead to our blog. But how will we test conversion this way, because the content of our landing page will have a full impact on the test.

    I would love to hear what you think and if you are running adowrds with clickbank, how do you do it.
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  • Profile picture of the author Mary Green
    keivn, you can get a better qs with a good ctr, you have to spend money to do that though, because a good ctr only comes by getting the clicks. as for a landing page, with a review page for 1 product if you dont have the skills to make a good graphic, i would outsource that part. i cant tell you anything specifically will or will not work without seeing it myself. I have my experience, but that doesnt help something I can not see, if you want to find some examples online I can give you my opinions. Or you can send me your files and I can help that way.
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  • Profile picture of the author Mary Green
    Rami, hi, one of the things you mention is that you can't link with clickbanks new hoplinks. That is uncorrect. The two things that have to match are the display URL and the end destination url, the link you are referring to is a tracking link, so that is not a problem.

    Also it doesnt matter about the look and feel of the site, it is the URL domain that matters.

    I lead them to a site where I have tracking and have the vendor put the google conversion code on the end page. This should help and most vendors will do it for you.

    Any other questions?
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    • Profile picture of the author keivn2
      Originally Posted by Mary Green View Post

      Rami, hi, one of the things you mention is that you can't link with clickbanks new hoplinks. That is uncorrect. The two things that have to match are the display URL and the end destination url, the link you are referring to is a tracking link, so that is not a problem.

      Also it doesnt matter about the look and feel of the site, it is the URL domain that matters.

      I lead them to a site where I have tracking and have the vendor put the google conversion code on the end page. This should help and most vendors will do it for you.

      Any other questions?
      Well there is...Well, it is still about the landing page..Do you have any good sample or tips to make a good landing page?..Like putting disclaimer , more content or anything?

      It is just frustrated that I just can't get it right....My QS never more than 7..Always stuck between 5 or 6.

      and does ads affect my QS as well?
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  • Profile picture of the author successben
    Banned
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    • Profile picture of the author Eswar
      H iMary Green,

      Thanks for this great thread. I hope i will learn some useful tips from this thread.

      Do you build content network campaigns?

      Content network campaigns seems like very unstable in binging in traffic.

      I started a campaign that gave me around 50,000 to 100000 impressions a day. I have around 35 ad groups and 1600 keywords. I have bid high enough (0.60) to get maximum impressions with a budget of $500 a day.

      After 5 days it stopped completely. Then after 24 hours it started to give around 5000 impressions for one day. I added another adgroup and keywords in the same campaign.

      Now i get only impressions for the newly added adgroup (Added yesterday). Zero impressions for all other adgroups.

      What a peculiar behavior of googlebot!

      Have you experienced this kind of campaigns?

      How should we establish a good content network campaign that gets consistent impressions?

      Thanks
      Eswar
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  • Profile picture of the author htmlv2
    I'm curious about your comment on Clickbank Gravity being less than 80. Most people say the higher the better (although of course you can inflate it). What made you arrive at that conclusion. As a Newbie I am always looking for enlightenment.
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  • Profile picture of the author Mary Green
    Keivn2, for the landing page, what I do is see what others in the same niche are doing. Let's go to google and put in dog training. You will see a ton of advertisers.

    What I mostly see for Internet marketers is sales pages, so I would try this. You can see kingdomofpets.com thedogtrainingsecret.com even k9one.com is basically going to a sales page.

    On these "landing pages" you want a good headline, and copy.

    For a cpa offer, lets go with free ipods, go to your cpa networks and you will see lots of free ipod offers, these landing pages have been tested.

    so basically, what is your offer, what product, what is something comparable we can talk about here and I can help you more.

    As for the landing page site, I include the terms, privacy, contact, about, pages.


    Successben, start with a small daily budget and keep testing. I need more info from you to get more specific.

    Eswar, I am very good with the content network, maybe I can check it out for you. Your campaign set up doesn't sound good to me for the content network, I try 20-50 very closely related keywords in one adgroup.

    htmlv2, thats just my number, I try to go high enough where there is obvious interest from purchasers (people are buying) and not too many people are selling just yet.

    himore, yes that did happen, account suspended, I dont have my hosting (until today) on automatic payment, and hadn't checked that email in awhile. my bad, but it wont happen again.
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  • Profile picture of the author keivn2
    Thanks MaryGreen again for being informative.

    I did try to look at those example about dog training that you suggested.

    Well, there are general similar between other those landing page that those site actually review more than one product. Is it suppose to be the best option or Google love this kind of landing page? Because I never review anything more than one product till now for my landing page.

    It is just frustrated that I got below 7 QS the moment I upload a new content,ads or landing page for my campaign...I wonder...what is the main problem at here for me to get below 7 QS for a adword account. I hope you understand what I try to tell you.
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  • Profile picture of the author Mary Green
    review type landing pages do well for products, straight landing pages for cpa offers work best for cpa offers, and you can try straight to sales page. It is impossible to know everything before you get started with a campaign, which is why so much testing is involved with PPC. You should put together the best landing page you are capable of, I can even look at it and offer my opinion and then get your campaign started, with a very small budget.

    As for the QS, you will have a 7 a lot of the time to start with, unless the keyword has a low relativity, in which case it will be lower. You have to build up your account to get a history that will help with QS.
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    • Profile picture of the author keivn2
      Originally Posted by Mary Green View Post

      review type landing pages do well for products, straight landing pages for cpa offers work best for cpa offers, and you can try straight to sales page. It is impossible to know everything before you get started with a campaign, which is why so much testing is involved with PPC. You should put together the best landing page you are capable of, I can even look at it and offer my opinion and then get your campaign started, with a very small budget.

      As for the QS, you will have a 7 a lot of the time to start with, unless the keyword has a low relativity, in which case it will be lower. You have to build up your account to get a history that will help with QS.
      Thanks for your help.

      I will take your advice and do something and see what wil I find out later...
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      • Profile picture of the author Srikanth D
        Hi Mary,

        I recently ran an adwords campaign for a CPA offer. The landing page was a simple blogger blog with just one question, one picture and two link(Yes or No as anchor text) both pointing to the CPA offer.

        I was just testing the concept: Target a celebrity name--> make a poll --> send them to e-mail submit offer.

        I had two adgroups running. Both for same keyword(phrase and exact match of the celebrity name) with just the ad variation.

        First ad group: 14710 Impressions and 10 clicks 0.07% CTR
        Second ad group: 58,370 Impression and 115 clicks 0.20% CTR

        All this was from search traffic and was within 3 hours since I set the ad up. Content network was not on. This was fine as I was just about breaking even.. With little tweak I could have moved into profits..

        But after 4 hours, impressions stopped. When I checked, my quality score went to poor(1/10).. Is this because of very low CTR?? Or just because I had no content in my page?

        should I have opted for content network instead of search??? Coz I think with content network, low CTR is not an issue. I would appreciate any advice on this.

        Thanks in advance,
        Srikanth
        Signature
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        • Profile picture of the author hugeaffiliatecash
          I'm just confused now -

          I've been promoting clickbank products via google adwords with a domain set up for each, with domain forwarded and masked to the clickbank or cpa hoplink... will this not work?

          Are people saying google doesn't allow this? They are sure giving me impressions and charging me for clicks... Makes me wonder if clickbank is penalizing me somehow and I'm missing sales...
          Signature

          Please read the sig file rules

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  • Profile picture of the author Mary Green
    Im still open to helping people, post general questions here, for more specific questions, grab me on chat, aim and yahoo ticklebug82 (often invisible).
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    • Profile picture of the author r3000
      Hi Mary!

      My apologies if this has been touched on...

      I have an adwords account that i used a few years back for a website that i no longer have/use. i'm sure i had my ad groups fouled up(too many keywords, etc.). is it possible that this account is no longer any good in google eyes? i plan to start some ppc again in the future. should i use this account? or should i start a new account (or can you start a new acct)?

      Thank for the help!

      ~Rob
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  • Profile picture of the author Mary Green
    I would use the same account, you probably didnt do too much with it in the first place, so I wouldnt worry about it. And no it wasnt covered yet.
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  • Profile picture of the author Mary Green
    Srikanth, yes I would think your low ctr and your lack of content would be to blame. I would spice up the site, but you need content for the content network too, so keep that in mind. I would have tried there first depending on the campaign you are running. Did you get any conversions? Did you cover your costs?
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    • Profile picture of the author Srikanth D
      Originally Posted by Mary Green View Post

      Srikanth, yes I would think your low ctr and your lack of content would be to blame. I would spice up the site, but you need content for the content network too, so keep that in mind. I would have tried there first depending on the campaign you are running. Did you get any conversions? Did you cover your costs?
      Yup, I did have conversions and I was breaking even at the time when my campaign kinda stopped..

      Ok since its a blog, I have added relevant content in the form of couple of new posts. But the first post still has just the question and my ads are pointing to the first post.. I assume I need to add content to the first post too apart from the questions. Is that correct?
      Signature
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  • Profile picture of the author Mary Green
    hugeaffiliatecash I believe I answered you in pm, yes you can do direct link, until Google has a problem with it and slaps you, then you absolutely need to make the site, I usually just test for a few days, if the campaign is good, I go full force into a site.

    Sri, I would add more to the post yes, if you want to pm me, I can take a look at the site and even the campaign if you need, in order to hlep you out more.
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  • Profile picture of the author Rc enthusiast
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    • Profile picture of the author naonline
      Well done Mary for offering your time and advice. It seems a lot of people want to get into PPC but it's NOT easy and you need to work at it.

      You also need a budget and the the right mindset. If you're not prepared to lose money you wont make money with PPC.

      Originally Posted by keivn2 View Post

      The current problem that I am facing is writing the landing page...I just dont know what type of landing should I go...

      A landing with short content?
      A landing page with long content?
      A reviews type landing page?
      A pre-sell type landing page?
      A colourful and graphic landing page?
      A static page? A wordpress blog? and etc...

      Any suggestion or sample?
      Study the competition in your niche. If the same advertisers are consistently appearing in the top spots they are making money. Look at their landing pages and replicate.

      Originally Posted by vuedoolor View Post

      How long are you going to offer this help?

      When doing PPC is it wise to have an opt in right there for the visitor to opt in for building a list? Or should you get rid of the opt in when doing ppc?

      I joined ppc coach a while back but cancel due to it not being newbie friendly. Boy was I lost I had no idea what all those geeks were saying. Coach said you need to know how to build a website if you were to join.. The only sites that I have ever built was with xsitepro and I don't know html..
      Test with and without an opt-in. You can send them to your offer/product after they hit the submit button.

      A lot of big marketers use PPC just to build a list and are prepared to lose money on PPC to get people on their lists.

      PPC Coach has improved a lot lately and is much more Newbie friendly.

      Nick
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  • Profile picture of the author keivn2
    Another Question:

    Is it a doom days for any ppc marketer if their ads isn't at the Top 3 position? Because I find it is quite hard for me to overbid them especially when I have a quite limited budget.
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  • Profile picture of the author Mary Green
    I wouldn't say doomsday, I have had ads that do their best in the 6th position, but normally the higher you can get the better. Keep working on your CTR and you will move up.
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  • Profile picture of the author ChrisBa
    keivn2 - Mary is correct
    CTR is King for Google, they actually came out and admitted that recently.
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    • Profile picture of the author keivn2
      Originally Posted by Mary Green View Post

      I wouldn't say doomsday, I have had ads that do their best in the 6th position, but normally the higher you can get the better. Keep working on your CTR and you will move up.
      Originally Posted by ChrisBa View Post

      keivn2 - Mary is correct
      CTR is King for Google, they actually came out and admitted that recently.
      Well, the problem is no one bother to clicking on my ads...below it was probably too low for any searcher to notice it...

      If no one going to click it, how am i suppose to increase my CTR while constantly afraid of the dropping QS.
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      • Profile picture of the author naonline
        Originally Posted by keivn2 View Post

        Well, the problem is no one bother to clicking on my ads...below it was probably too low for any searcher to notice it...

        If no one going to click it, how am i suppose to increase my CTR while constantly afraid of the dropping QS.
        If no one is clicking on your ad then the ad copy sucks or the ad is not showing on the first page.

        Can we see your ad? You can always change it a bit if you want to hide the niche.

        A good ad template is this....(depending on your keyword of course)

        {Keyword}?
        Benefit of Product
        Strong Call to Action
        YourDomain.com

        Nick
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        • Profile picture of the author keivn2
          Originally Posted by naonline View Post

          If no one is clicking on your ad then the ad copy sucks or the ad is not showing on the first page.

          Can we see your ad? You can always change it a bit if you want to hide the niche.

          A good ad template is this....(depending on your keyword of course)

          {Keyword}?
          Benefit of Product
          Strong Call to Action
          YourDomain.com

          Nick
          Products A Scam?
          Don't Buy Products A Before
          You Read My Review Here/Now

          Something like that...Well, at least this what I copy from my competitor.
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  • Profile picture of the author Andariels
    I write you i pm with mine question
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  • Profile picture of the author Mary Green
    Keivn where are you showing your ads, what position?
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    • Profile picture of the author keivn2
      Originally Posted by Mary Green View Post

      Keivn where are you showing your ads, what position?
      It is around 8 position yesterday...and today it go up to 3rd position...with the same bid amount...

      This is really puzzled me....:confused:

      by the way, is it wise to bid for Phrase Match? Because so far, I haven't got any click with my [Exact Match] despite that I have like 5 impression today.
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  • Profile picture of the author Mary Green
    5 impressions is really low, I would increase the cpc on that. I would have to look at the account to know why you went from 8 to 3, that does sound a little fishy, but it might be that you only have 5 impressions as well. Either way increase bid, you can bid on the phrase as well, but not broad.
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    • Profile picture of the author keivn2
      Originally Posted by Mary Green View Post

      5 impressions is really low, I would increase the cpc on that. I would have to look at the account to know why you went from 8 to 3, that does sound a little fishy, but it might be that you only have 5 impressions as well. Either way increase bid, you can bid on the phrase as well, but not broad.
      Well, 5 Impression were from one keyword...Well, so far I only like have 3 or 4 keywords for my campaign...

      The only thing that bother me that my ads jumped from 8 position to 3 position...It indeed look fishy to me...and I kinda afraid of it...who know what will happen to my campaign tomorrow with kind of randomness around me today.

      I will monitor my campaign more before I update you.
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  • Profile picture of the author DigitalX
    If suppose I got 1000 good keywords for a offer I'm promoting. How do I make my landing page focus on specific or all keyword(s) ? It would take a long time if I do it manually. Does one has to make sales copy which has all those 1000 keywords ?
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  • Profile picture of the author Mary Green
    Robin, I would split them into group and do pages based on that. Say for example you have dog training, i would put the following all to one landing page:

    dog training
    dog training tips
    dog training books
    dog training ideas
    dog training programs

    Hope this helps.
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  • Profile picture of the author doc_web
    Hello Mary

    Can you please advise me too.

    I am advertising into google content newtwork. I have 12 adgroups with 5-35 keywords each. I started with bids at £0.60 but my ads were showing at about 5th position and were not getting any clicks, so I increased it to £0.90, still no clicks and average position now is 5.7.

    I have had 24,637 impressions with 0 clicks yesterday. My Adcopy is as follows

    Free Credit Report 2009
    Check Your Credit Report For Free !
    Instantly. Get it Online Now.
    website.com


    Free Credit Report 2009
    Check Credit History Instantly
    Get it Online Now

    Online Credit Monitoring
    Free 30 Day Trial & Free Credit
    Report. Order Now!

    I am going to increase my bid to £1 today to improve the CTR and position. Is it the right thing to do, or should I be doing something else.

    Deepak
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  • Profile picture of the author Mary Green
    Deepak, I would like to see your landing page, it sounds like you either have horrible keywords, or not enough content on your site.
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  • Profile picture of the author doc_web
    Sure Mary

    I am direct linking at present, the offer is at IdentityLookout.com | Credit Reports and Identity Protection

    An Update

    Impressions: 104,517
    Clicks: 3
    CTR: 0%
    Cost: £1.41

    No Conversions.

    Deepak
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  • Profile picture of the author keivn2
    Mary Green, can you give me a roughly number or how does a normal campaign that can convert look like? like how many impressions or clicks per days should have...I know there is no correct number or anything of it, but at least with your experience, you should be able to tell from it or anything, right?

    I just want to make it as a reference...
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  • Profile picture of the author Mary Green
    Deepak are you on search or content? Your campaign needs help buddy. You need a good CTR to get anywhere with Google, if you want to send me your campaign I can help you out.

    I would split the keywords all into their own ad groups to start, write 2 ads per adgroup, and put the keyword in the headline of the ad, put a benefit in the first line and a call to action in the 2nd line.

    Kvein I am sending you a pm. Im not sure what you are looking for as the answer to your question.

    Mary Green
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  • Profile picture of the author doc_web
    I am on Content.

    Just going out now but I ll send you the campaign later or tommorrow.

    Thanks for your help.

    Deepak
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  • Profile picture of the author Mary Green
    Ok, sounds good. On the content network you want to have a good .05% for CTR and on the search network 2% is good. Of course anything higher is awesome, as long as you are getting the conversions. The trick is attracking enough people to click, but only the ones who are serious about buying.
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  • Profile picture of the author Mary Green
    Well jitterbug, glad to help. Leave a message if you have a question. Im still answering.
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    • Profile picture of the author heathcliff
      I have two questions.

      First of all, i know this has been asked hundreds of times about people wondering how many keywords to be used for adgroups. Im a newbie but i think im going to go with the 1 keyword per adgroup.

      Question is if i used a software that made this very quick and easy and used the keywords in the ads title but the ads were pretty much the same for each ad group would this make much a difference?? Do the ads need to be different or as long as the titles of the ads are different is that good enough?? I mean people who use hundreds or even thousands of keywords....would they write a different ad for each one??? Seem like that would take very long. Any advice on this will be greatly appreciated.
      Thanks


      2nd questions is.....what in the heck is up with adwords support? Ive created my first test campaign and it looks like to me it is under review and its going on for two days now. Ive read of some people having to wait weeks? What is up with that? Im going through now checking my quality score and they all seem to be ok or great and considered active but keywords not triggering any ads. Ads not showing. Im guessing they are under review but why taking so long?
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  • Profile picture of the author doc_web
    Hello Mary

    where can I send you the campaign.

    PM doesn't allow attachments, can you give me your email.

    Thanks

    Deepak
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  • Profile picture of the author johagulo
    on an average which would be the best PPC campaign?
    Signature
    Premium Content Writing
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  • Profile picture of the author Mary Green
    Heathcliff, as long as the ad text pertains to each and every keyword, yes you can use the same ad. I don't, but I also don't use thousands of keywords either, unless I am scaling a campaign, but certainly not to start.

    As for the reviews. I have been looking into some peoples campaigns for them and I am find certains niches or keywords in the ad text, can often trigger a review from Google. They do have a chat feature so you can get support, have you used it? If you want me to check your account I can tell you what I think, but you could just as easily tell me the niche on pm and I can help you there as well.

    Doc_web my email is marywgreen@gmail.com feel free to send me the campaign there.

    Johagulo, the best campaign I think, is one that has 100% roi or more. What are you really asking though? I like campaigns that are set up for specific sites, when I have control over the thank you page, the copy on the vendors site, etc.
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    • Profile picture of the author shanecabob
      Hi Mary,

      I have always been told to create Multiple LPs for different keywords in order to get a higher QS and conversion rate. I've never actually tried this and i'm not exactly sure how to do this. I also have no idea how to split test LPs. Do I need to purchase different domain names for this or can I just create subdomains? Also, would you recomend doing this for every keyword or just the high traffic ones?

      Thanks,

      Shane
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  • Profile picture of the author Mary Green
    I would recommend doing it for groups of keywords, you dont need a different landing page for dog training, dog training books, and dog training classes, when you can just make sure 1 page has all of them on it. As for split testing, all you need is different pages on the main domain, no need for subs or a new domain altogether. Basically, you have a landing page at domain.com/index.html copy that, and put it into domain.com/index2.html and then change the content to have the new keywords in it.
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  • Profile picture of the author thepaperstacker
    THANKS! I actually joined ppc coach and they want me to do polls first. Good idea/bad idea?

    I know enough about ppc. As far ask direct linking thats how I want to start now becuase im brand new and trying to learn more about building landing pages....

    Im signed up with marketleverage and clickbank.

    Is it possible to track properly with direct linking?

    hows quality score affected by direct linking?

    THANK YOU SO MUCH!!!!
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  • Profile picture of the author TrueClickerMike
    Not sure if this is related really, but where is the best place to get cost per impression ads?
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  • Profile picture of the author Mary Green
    you can track with direct linking, no problem, use a subid, as for qs depends on your ctr and how related the site to what you are bidding with. I love polls i say go for it.

    I really like TrafficVance for cpv ads. But I have also used Media Traffic as well.
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    • Profile picture of the author Shane Hale
      Starting out on a limited budget. What is the lowest daily budget to hit to see some results? 25.00 a day? I heard run first in other countries for adwords then jump back to USA to throttle down CPC. I can't afford some crazy 1.00 per click right now. Just wondering what people do in the beginning when starting out PPC.

      I am doing article marketing it is just a slower process. Any help for a newb wanting to leave his fulltime job in the near future.
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      • Profile picture of the author Himore
        Originally Posted by Shane Hale View Post

        Starting out on a limited budget. What is the lowest daily budget to hit to see some results? 25.00 a day? I heard run first in other countries for adwords then jump back to USA to throttle down CPC. I can't afford some crazy 1.00 per click right now. Just wondering what people do in the beginning when starting out PPC.

        I am doing article marketing it is just a slower process. Any help for a newb wanting to leave his fulltime job in the near future.
        Shane,

        The best results I had in terms of return on investment (not volume), was spending only $69 in adspend to return just over $1000 in commissions during a single month with a single product! Around $2.30 a day for budget. I targeted USA and other main countries straight off the bat.

        It can be done, as long as you find the right product and strategy.

        Nick
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        • Profile picture of the author Shane Hale
          Originally Posted by Himore View Post

          Shane,

          The best results I had in terms of return on investment (not volume), was spending only $69 in adspend to return just over $1000 in commissions during a single month with a single product! Around $2.30 a day for budget. I targeted USA and other main countries straight off the bat.

          It can be done, as long as you find the right product and strategy.

          Nick
          Was that 69$ total adspend for a month? Or adspend per day?
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  • Profile picture of the author Mary Green
    Hi Shane, I would start with as little as $5 a day and just bid what you can. As long as you dont choose a super competitive niche you should be able to get cheaper clicks than $1 each.

    As for articles marketing I have done that too. It is a slow process but I still get sales from the 1st site I ever set up.
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  • Profile picture of the author Shane Hale
    One more thing in adwords I tried one day to do a 100.00 a day and lost 100.00 and made $30 now I can't find a place to change the total amount they will charge per day. Or right now they will bill me every $200.00 which is kind of scary for me right now lol. Can you set amount charged after raising a daily budget like that?
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  • Profile picture of the author Mary Green
    It was adspend for the month I believe. And yes it can happen. You can change the settings usually in the campaign settings, if you cant get it, im me at ticklebug82 on aim or yahoo im usually invisible and give me your customer id and i will fix it up for you quick. Id hate to see you lose more money than you need to.
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  • Profile picture of the author Mary Green
    Shane, did you get the help you needed?
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  • Profile picture of the author jsmith2482
    Mary,
    First off, "THANK YOU" for this thread. Here's my issues

    1) My content network ads aren't getting impressions and clicks even after being up for 3 weeks. My keywords are tight, for example
    weight training exercises
    weight training techniques
    weight training for women

    So you can see the root kw is "weight training". I've recently (5 minutes ago), changed my CPC from 0.10 to 0.02 but increase my daily campaign spend from $5 to $20 to see if it was a bidding price issue.

    2) In search I go with one keyword per adgroup. So if my ad is for a chest training product I get "chest training" (keyword given to me by googles site search keyword tool). All keywords at the beginning are exact match. Not getting much clicks or impressions. My copywriting skills are good so I know it's not the ad copy. Should I go all keywords borad match? I don't want to waste money though?
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  • Profile picture of the author Mary Green
    For weight training, I think your cpc might be too low. I would start at atleast 30 cents a click. What is your cpc for the search network? I assume you have both the content and search in different campaigns, correct? If not be sure to split them up. As for search I can't training costing less than $1 cpc you might need to turn it up.
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    • Profile picture of the author Rocketguy
      Mary, I am new to PPC, but have some questions for you. All of the longtail keywords I want to use all say ".05 bid". Is this normal or am I missing something because it almost seems to good to be true. I mean some of the keywords I have found have good traffic as well.

      I mean will it cost me more than .05 a click? Just a little confused.
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  • Profile picture of the author marquisvdm
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    • Profile picture of the author Dean Martin
      Originally Posted by marquisvdm View Post

      PPC is one of the four basic types of Search Engines.
      ????? really?

      Originally Posted by marquisvdm View Post

      Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

      Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.
      How about instead of posting PPC drivel from some generic content site - stop back after you've actually used PPC and learned how to make a profit from it.

      This post was useless...
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  • Profile picture of the author Arlin Audrain
    Hi PPC Mom
    I've tried a number of PPC campaigns.(Google Clickbank)no success.
    So I must still be a newbie.
    If your goal was to make $100/day... can you give a brief A B C approach from your knowledgeable viewpoint? Best kind of products etc.
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    • Profile picture of the author bhull26
      Hi PPC Mom,

      Could you please recomend a good conversion tracking tool?
      I've tried Statsjunky, Prosper 202, and Tracking 202 but can't seem to get any of them to work properly.

      StatsJunky isn't too responsive on the support questions...

      Tracking 202 uses a lot of redirects that I feel surfers wouldn't be patient enough for and that Google might not like...

      Prosper 202 seems like an arduous setup, but I am going to tackle it next.

      I'm looking for something Ican use for both Direct Links and landing pages.

      Thanks!
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  • Profile picture of the author SJ_Darrell
    We have recently changed the support service we were using, we found that there was an issue with emails being both received and sent by us and our customers. This is now no longer an issue as we have switched support systems.
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  • Profile picture of the author Spencer Haws
    Hey Mary,

    Thanks for this great thread! I just sent you a PM with some specific questions...thanks!
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  • Profile picture of the author Gina71
    Hi Mary! This is a great thread and I just found it now!
    Some really helpful advice in here.
    Thanks for all your help as always!
    Gina
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  • Profile picture of the author pauljeaston
    How about content network advertising?
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    • Profile picture of the author naonline
      What question are you asking Paul? Do you have something specific you want to know about the content network?
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      • Profile picture of the author pauljeaston
        Originally Posted by naonline View Post

        What question are you asking Paul? Do you have something specific you want to know about the content network?
        Hi there!
        My concern is that the content network is a bit slow to start, is there a way to make it faster? Also, is direct linking still alive with search ppc?
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  • Profile picture of the author pauljeaston
    Great advices Mary! So far, what has been the better method? content or search? that's as far as you are concerned...
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  • Profile picture of the author jenniryan
    I am curious about quality score. I have an account that I havnt used since January and I loaded an ad group today with a link to my blog. I have the keyword in the ad, and the title of the blog page is also using the keyword and i have tagged the page with the same keywords. 5 mins after loading campaign into google i noticed i only have quality score of 5 . I dont understand how i can be any more relevant?
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  • Profile picture of the author lassitermarketing
    In a content campaign do you recommend:

    1) One ad group with many keywords (25 or so) broad match
    2) One ad group with one keyword broad match.

    I've been building my campaigns with 25 but I just read Perry Marshall's guide and he says only one. ??
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  • Profile picture of the author zoobie
    what's the "good" CTR in a campaign? is 4% good enough? Or I should have 10%
    Thanks (only the search networks)
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  • Profile picture of the author pauljeaston
    Agree! 4% is already a good number for search! But you have to have a good QS to maintain it profitable. Good luck!
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  • Profile picture of the author JoelAnnesley
    As I'm still very new to PPC I don't have too many stories to tell.. but my first and only experience with Google Adwords so far...
    I put $80 (prepaid) on my account. Found a few clickbank offers, setup my keywords (I must admit - didn't do proper keyword research.

    I soon realised my keywords were not getting enough traffic or my CPC bid wasn't high enough. Nothing was happening and I wasn't getting any clicks at all. So I decided to take the opposite approach. I picked shorter keywords with much higher search volumes... and I'm sure my $80 was gone in 1/2 hour lol

    At the end of the day I made 2 sales and made around $20. I was both disheartened that I had lost money, yet excited that I made a couple of sales. Before I put more money money on my account I think I'll be wanting to learn how to correctly do keyword research.



    My question is... should I be spending money on keyword research software, or are there enough free tools out there?
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    • Profile picture of the author jenniryan
      Joel

      The tools within google itself are extremely valuable. First of all you have the keyword tool, then google insights which give you rising and popular searches and if you use google chrome just type in your main keyword in the search bar and it will give you a list of keywords that people are typing in and searching for. this is also a great method for finding negative keywords.

      Jenni
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  • Profile picture of the author pauljeaston
    Originally Posted by dzoaffiliate View Post

    for those new to PPC and how to create campaigns in Adwords the correct way, I have a video that shows you this:
    Created by Camtasia Studio 5

    this technique uses Dynamic Keyword Insertion and there's also a video explaining that too here:
    Created by Camtasia Studio 5
    thank you for the video. Will try to tweak my campaigns as I get a week's data over the weekend.
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    • Profile picture of the author DianneC
      Hi Mary,

      Thanks for your generous help with everyone here with PPC.

      In your original post you stated the following:

      "Buying a domain for redirecting to the vendor page:
      As long as you use the correct script you can do this. I have even used sub domains for this."


      I don't understand this process. Can you please explain how the redirect works and why Google would not see this as a duplicate landing page for their one page serving rule?

      Thanks,
      Dianne
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  • Profile picture of the author worcaz
    Which way the better way to use for Google Adwords, bring people directly to your affiliate link or make a landing page and offer with bonus when ppl buy from your link?
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  • Profile picture of the author marimack
    Hi Mary: This is great. Can you give me an opinion about whether it is yes or no on putting the name of your program in the text of the ad? It is a make money online, unfortunately! Thanks, Marimack
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  • Profile picture of the author mozesteven
    Mary, you still open this course?
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  • Profile picture of the author Ruthelle
    Hi Mary,

    You sound like an angel. I am a real newbie who is working my way through XSitePro for a first site to be a blog using Wordpress. I desperately! need some coaching for which I am willing to pay what I can. I want to do this myself although I know there are many ccompetent Warriors out there who could do it for me. Once I get going, I definitely will have someone with more technical sophistication than I possess to maintain my "vast kingdom of sites" .LOL

    Pretend I'm your Grandmother who left a professional job to jump with both feet into this wonderful world of IM. [I] have a lot of useful information to share once I get going.

    Any ideas?

    Dr. Ruth (yes, really!)
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    Ruth Russell-Stern, Ph.D.

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  • Profile picture of the author Chucky
    Tidy Up Your Accounts:
    In both search and content I put 1 keyword per adgroup, and 2 ads. I have just started doing this for content
    Hi Mary,

    First of all, thanks for a great post. I have 1 question on the above statement. How do you select a keyword for the content network? I thought you don't have that option with the content network!

    I'm anything but a PPC guy. I have only 1 adgroup running That's an experiment. I've set the budget to $30/day. Some days I break even, some days I make a few extra bucks. It's on the content network. The CTR is like 0.2%, better than the 0.05%. But then I expect it to be better because it's not automatic placement. It's on a specific domain name. I figured if I can clean up the campaign and optimize a little bit, my position will increase with less CPC.

    The 'mention the benefit' in the ad part you mentioned is also something I'm not doing. That should also probably help increase my CTR.

    One last question Mary. I have many ads in this campaign that I have paused for various reasons. Should I delete and clean it up? Will that have an effect on the cpc?

    Thanks a bunch again!
    Chucky
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  • Profile picture of the author Mary Green
    After being contacted by more people today I am still willing to help and available. You can see how in my signature. I plan on putting together a free report with additional information if people are still interested.

    Mary Green
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    • Profile picture of the author rg0205
      Hi Mary,

      I have never tried my hand with PPC because of the obvious. I know nothing of it. I've read enough to understand that it requires in depth due diligence and keyword research to pull off a successful campaign.

      I intend to use PPC for CPA offers and I have stumbled onto different softwares/ prgrams that aid in conducting the market research needed to put together a campaign. So far, I've been looking at ispionage and ppcbully. Can you recommend similar programs?

      Also, I have seen that you've recommended PPC Coach for learning. Is the program still up-to-date?

      Thanks in advance.
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  • Profile picture of the author Mary Green
    RG0205, I have always found that the best way to do the research is by using the free google keyword tool, even when I had used the paid tools with all their past results and such it wasn't exactly helpful.

    I like to set up my campaigns with the best ad copy I can and continue to tweak as I get better results. What other people did and such doesnt always apply because they have their landing page, their budget, their ad copy, and may or may not have tracking set up.

    I would suggest using tracking, don't even both starting with out tracking.

    As for PPC Coach I would still recommend them if you want to use their strategies, although I like some of their strategies, and the way it is set up. I think the most important thing to do is to get a book about PPC, starting playing with it, and keep reading to educate yourself.

    Agraj, I would probably not recommend those keywords, they are too short and can pertain to too many other niches, leading to a low QS and CTR. I would do some deeper keywords or long tail keywords if you want to call them that.

    Webtrix, umm...
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    • Profile picture of the author rg0205
      Hi Mary,

      Thank you so much for the feedback.
      I was sort of thinking of using PPC to promote CPA offers. In your opinion, would you say that the LPs provided by the ad networks are sufficient to achieve a high CTR and lead capture? Or is it better/ typical practice to promote the offers with your own constructed LPs?

      Also, what's a practical/ realistic ROI to aim for? Some of what I am reading here on the WF is incredible. Some guys claim to make an ROI of 1000% or more. :confused:

      I am considering PPC Coach. At the moment, what I don't really have is the adequate amount of time to delve into it but I am contemplating. I am not currently running any PPC campaigns nor do I intend to without proper education as you suggested.


      Originally Posted by Mary Green View Post

      RG0205, I have always found that the best way to do the research is by using the free google keyword tool, even when I had used the paid tools with all their past results and such it wasn't exactly helpful.

      I like to set up my campaigns with the best ad copy I can and continue to tweak as I get better results. What other people did and such doesnt always apply because they have their landing page, their budget, their ad copy, and may or may not have tracking set up.

      I would suggest using tracking, don't even both starting with out tracking.

      As for PPC Coach I would still recommend them if you want to use their strategies, although I like some of their strategies, and the way it is set up. I think the most important thing to do is to get a book about PPC, starting playing with it, and keep reading to educate yourself.
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  • Profile picture of the author Mary Green
    You do choose keywords for the content network, the keywords are the kinds of sites you want to be posted on. For instance if you want to reach out to Lady Gaga fans you would bid on Lady Gaga as a keyword because you want would to be on pages that feature information about her.

    I do one keyword per adgroup because that is easiest for me for tracking and allows me to have a specific ad for each keyword.

    As for the ads and cleaning them up, if they aren't active, I would leave them as is. That way you always know what you had and what worked or what didn't. I start new ads or copy old ones to make changes too. I don't like to delete anything that way, just turn it off.
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  • Profile picture of the author armanjackson
    Nice offer, Let see..........
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  • Profile picture of the author Mary Green
    rg0205,
    The landing pages from the offers are usually pretty nice, however if you can put one of your own together I like that better because you can tweak things and change it up, test different text, formats, etc.

    As for the ROI I would say 100%, but of course at the beginning you will most likely lose money first as you are bidding on all sorts of terms and don't know which will convert. You decide the least % you will take as a profit and obviously keep working on increasing it.

    PPC Coach is great, but like I said he has strategies that he teaches and you might want to get started with a general book on it first that you can read and learn more about before delving into strategies. I don't have one that I have finished just yet. Currently I am writing a guide on keywords, I will look around and if you want to email me in a few days at mary@mary-green.com I can send you a recommendation.

    Good Luck!
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    • Profile picture of the author rg0205
      Hi Mary,

      Thanks for the advice. I wasn't able to respond right away since I've been tied up with work and contemplating my higher education.

      I haven't gone further into PPC since my last post but I will look into it further given time. I have also added you onto my friends' list to keep updated on this thread and your future posts, as well.

      Thanks a lot for the email address, too. I will keep you posted on my activities should I choose to venture into PPC. Thanks again.


      Originally Posted by Mary Green View Post

      rg0205,
      The landing pages from the offers are usually pretty nice, however if you can put one of your own together I like that better because you can tweak things and change it up, test different text, formats, etc.

      As for the ROI I would say 100%, but of course at the beginning you will most likely lose money first as you are bidding on all sorts of terms and don't know which will convert. You decide the least % you will take as a profit and obviously keep working on increasing it.

      PPC Coach is great, but like I said he has strategies that he teaches and you might want to get started with a general book on it first that you can read and learn more about before delving into strategies. I don't have one that I have finished just yet. Currently I am writing a guide on keywords, I will look around and if you want to email me in a few days at mary@mary-green.com I can send you a recommendation.

      Good Luck!
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  • Profile picture of the author solvedriz
    Thank's A lot for helping us with PPC mary, this is very helpfull for us....
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    • Profile picture of the author Nigel C.
      Is it still viable for affiliates to use GCN for CPA offers after all the slaps? Can we still do direct linking to game/dating/lead generation offers at GCN?
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  • Profile picture of the author Mary Green
    I don't normally do a lot of direct linking Nigel, but I believe you can, just not feasible for me. I recommend your own landing pages, on sites that are actual sites not just pages to make affiliate money. Google wants searchers to have the best search experience possible, all pages should increase their experience, help them find what they are looking for.
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  • Profile picture of the author rg0205
    I forgot to ask though, is $100 USD per day a good enough budget for PPC for a profitable ad campaign?
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  • Profile picture of the author MidlandsGas
    Hi Guys,

    I'm struggling with a low adwords quality score on some adverts but it doesn't seem to make any sense?

    1) New campaign and adgroup
    2) Single keyword in adgroup with exact phase and exact match
    3) Keywords in domain name
    4) Keywords in adword text
    5) Optimised landing page for that keyword
    5.1) Keywords in title
    5.2) Keywords in H1
    5.3) Keywords 4-5% density in text
    5.4) Links with text set to keywords

    Yet I'm still getting a 4/10 quality score

    Yet on some google suggested keyword which my site isn't optimised for I'm getting 7/10 quality score.

    Any ideas?
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  • Profile picture of the author krshjones
    Banned
    [DELETED]
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    • Profile picture of the author dburk
      The two previous post are placed by apparent spambots. Can we get a moderator to delete those accounts.
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      • Profile picture of the author Quiny
        Just starting out so this may be obvious to others;

        When creating a url for the destination page of a price comparison site with a 5,000 keyword campaign I am generating a url for for every adgroup but not for every keyword, should I do it for both?
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        • Profile picture of the author watsonovedades
          My plan

          9 targeted keywords from 1000 to 9000 monthly searches and low CPC (not generic keywords)

          landing page with link to CB offer and an optin box with free goodie

          the 9 keywords on 1 adgroup with $10 dlls daily budget

          sub-domain with second keyword included , exemple:

          Keyword2.MainKeyword.com

          Keyword3.MainKeyword.com

          Keyword4.MainKeyword.com

          Keyword5.MainKeyword.com

          etc...

          1 landing page for each sub-domain all redirected to my CB offer

          each landing page optimaized for each keyword for better QS

          and split test with 2 ads first

          Any recommendation?
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  • Profile picture of the author Mary Green
    I would do a destination url for each keyword, or set up analytics.
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  • Profile picture of the author resiymarko
    I'm thinking to do poll for cpa offer. wat do u think mary? Just wish for to get started, want to do keyword search for the poll
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  • Profile picture of the author fannyballard
    Marketing usually requires a lot of experience. You can not claim to be an expert when you start learning. PPC advertising is necessary for all the marketing skills and usually a thorough understanding of PPC strategies and tactics.
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  • Profile picture of the author iresh
    Doing PPC is total wast of money, PPC will bring you traffic but mainly 90% of those will be junk traffic, so do some other SEO for your site
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  • Profile picture of the author damonnorris235
    We know that reading about something is one thing, but actually taking action is a whole different ballgame. PPC Coach was created to help everyday people achieve outstanding success. We've had over 8,200 people through our site over the past 3.5 years and know what we're doing.
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