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How much does on site duplicated content affect SERPs?

by programmingking
5 replies
  • SEO
    • |
I have recently launched E-commerce websites, and discovered that it's crawler takes note of about 2500 pages which it thinks are duplicated. I have now started to completely rewrite every description of every product so that this number may be reduced. Since this is the biggest issue I am wondering what the effect of fixing it will be on our position in the SERP mainly Google. Does anybody have some stories or experience about this topic?
#affect #content #duplicated #serps #site
  • Profile picture of the author jxam69
    A client of mine has an e-commerce site which ran into Panda problems due to duplicated product listings when Panda first came out.

    It took well over a year to fix the problem by re-writing thousands of product listings, and making the customer reviews easier to submit to add unique content.
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  • Profile picture of the author jonnyhardbaked
    Don't be too stressed out in this matter. Duplicate content is RARELY a penalty unless you do it to manipulate rankings.

    Product pages are the most common types of duplicate pages/contents in the web. And there's nothing to worry about that.

    Take a look at this one.

    Google's Matt Cutts: Duplicate Content Won't Hurt You, Unless It Is Spammy
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  • Profile picture of the author Hansons
    For better ranking, you have to produce fresh/unique content, you would get good result, there is no doubt to it.
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  • Profile picture of the author canniffch
    Depends on how fast your pages get crawled again, which depends on your niche and your domain trust as well.
    In a highly competitive space, you will see less "drastic" jumps but you'll still be able to see it. Be sure to add great unique content on your category pages.
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  • Profile picture of the author SEOvet
    You need to 301 redirect the duplicate pages to the original content page. I have worked with many businesses that had many duplicate content issues. Once I fixed the issue organic traffic increased.
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