Ad word campaign help??

Dont spend these 100$ directly.

1. Get a 125$ coupon for adwords.
Just write an email for the service and ask them for their best coupons available.

2. Try to optimize 1 Keyword. Dont go into multiple keywords with full amount of money.

You will get broke as fast as you can blink.

3. Try to not just focus on adwords, as for the first time it can hurt your money pretty much.

DIVERSIFY! Put like 50%+coupon in adwords and the rest in some other ads.
EXPERIMENT! By diversifying you find yourself some good methods which work exactly for your business.


Good luck

You can make an Adwords account with as meager as $5. Google Adwords is a pay per click form, so you are just charged while a client clicks your commercial.
I would say start with Google Search first as Google Search Partner and Google Display Network can generate a few leads for your business and have a tendency to be less qualified and less effective than Google Search.
Keyword Selection is important. You can target keyword that are relevant to you brand name and the products/service you are offering. These keywords are minimal effort for cost per click (CPC) and drive the most noteworthy conversion rates.
Geotargeting: Google permits advertisers to show PPC ads just to clients that are seeking from a particular area. You can focus by city, postal district or even sweep focusing by mile/km around your business area.
Day parting likens to indicating your ads just at particular times or days. You might need to run ads throughout top hours since conversion rates will be most noteworthy at that time.