Search Advanced - Sitelinks
- SEO |
Wanted to share with you a technique that's paying off for me brilliantly, for my Brand Search campaigns. I could see an increase in CTR with 30-40% after implementing this.
The brilliance of using sitelinks (see the example of TripAdvisor):
- write 8-9 sitelinks and include them in your search campaigns. Google will rotate them and show only the good performing ones in the end
- if u don't have that many pages to link to, put as sitelinks you social media URLs (Fb, Tw, Yb, ...)
- necessarily include description to each sitelink (see also in below example). Try maximising the number of keyword in each description. Your ad will look massive comapring to the rest.
- add a different utm tag in the url, so u can track their individual performance (depending on your KPIs)
Cheers!
Em.
The brilliance of using sitelinks (see the example of TripAdvisor):
- write 8-9 sitelinks and include them in your search campaigns. Google will rotate them and show only the good performing ones in the end
- if u don't have that many pages to link to, put as sitelinks you social media URLs (Fb, Tw, Yb, ...)
- necessarily include description to each sitelink (see also in below example). Try maximising the number of keyword in each description. Your ad will look massive comapring to the rest.
- add a different utm tag in the url, so u can track their individual performance (depending on your KPIs)
Cheers!
Em.
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Henney -
Thanks
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emilianemilian -
Thanks
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