Cause I didn't have any intention for it back in the days, I started to use it to test auto approve scrapebox lists to find blogs that allowed a link.
Obvious that created a ton of spam.
Then I also used some Fiverr gig back in the time to get posts from someone's blog network and I think something went wrong there as I ended up with links next to Viagra/Porn and more of that type of things.
Later on the site got a purpose and i regretted my previous actions.
Afterwards I never seriously build links for it though, the only natural links came naturally:
- from IM forums
- from PRweb submissions where I had a deal that I had to announce news from my company name, often something like: We announce our latest client, with a link to the client site and to my site, using the same anchor over and over, you can guess it, a money keyword that got repeated 100's of times
- a relevant blog comment here and there cause I posted from my company name so again that anchor got repeated frequently.
- a website gallery that someone made me aware of a few days ago on a pretty decent site
- some lead gen sites that I created for local SEO, I placed banners on them to link back to my main site so that were image links. not 100% natural of course but solid enough I suppose.
Despite the massive spam at the start and having my link next to viagra/porn/gambling topics I never quit ranking at #1 for my main site name.
Sometimes I thought why not? People get penalized for a lot less.
Now I think it has to do with the following:
- A very unique websites despite being based on WP
- All the pages styled in different ways, homepage, services, about, contact us, faq etc.
- Different sections on the site like a blogging section
- A press release section
So in other words it looked and felt like a real site.
I think that made the difference back then, and that still plays a very large role these days, my Amazon recovery process proved that overly clear not so long ago.
As long as your site has enough uniqueness factors then you can get away with a lot more then having dozens of pages all styled in the exact same way with nothing else besides a basic about/contact/privacy page that everyone has.
What also might've helped is that my site wasn't an affiliate site, so that was an extra bonus point for Google to consider.