Why My Website Never Got Hit By An EMD Update

by nik0 Banned
8 replies
  • SEO
  • |
I won't lie about it, when I first started my website I actually had no purpose for it, I was just amazed the name was free and thought it could come in handy some day. And it definitely came in handy as it's now the name of my company.

Cause I didn't have any intention for it back in the days, I started to use it to test auto approve scrapebox lists to find blogs that allowed a link.

Obvious that created a ton of spam.

Then I also used some Fiverr gig back in the time to get posts from someone's blog network and I think something went wrong there as I ended up with links next to Viagra/Porn and more of that type of things.

Later on the site got a purpose and i regretted my previous actions.

Afterwards I never seriously build links for it though, the only natural links came naturally:

- from IM forums

- from PRweb submissions where I had a deal that I had to announce news from my company name, often something like: We announce our latest client, with a link to the client site and to my site, using the same anchor over and over, you can guess it, a money keyword that got repeated 100's of times

- a relevant blog comment here and there cause I posted from my company name so again that anchor got repeated frequently.

- a website gallery that someone made me aware of a few days ago on a pretty decent site

- some lead gen sites that I created for local SEO, I placed banners on them to link back to my main site so that were image links. not 100% natural of course but solid enough I suppose.

Despite the massive spam at the start and having my link next to viagra/porn/gambling topics I never quit ranking at #1 for my main site name.

Sometimes I thought why not? People get penalized for a lot less.

Now I think it has to do with the following:

- A very unique websites despite being based on WP
- All the pages styled in different ways, homepage, services, about, contact us, faq etc.
- Different sections on the site like a blogging section
- A press release section

So in other words it looked and felt like a real site.

I think that made the difference back then, and that still plays a very large role these days, my Amazon recovery process proved that overly clear not so long ago.

As long as your site has enough uniqueness factors then you can get away with a lot more then having dozens of pages all styled in the exact same way with nothing else besides a basic about/contact/privacy page that everyone has.

What also might've helped is that my site wasn't an affiliate site, so that was an extra bonus point for Google to consider.
#emd #hit #update #website
  • Profile picture of the author MikeFriedman
    Sometimes the answer is a lot simpler. Maybe nobody was trying to rank for the keyword.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by MikeFriedman View Post

      Sometimes the answer is a lot simpler. Maybe nobody was trying to rank for the keyword.
      Well, my site always managed to outrank the competitor who has the exact same domain name only with a single s behind the word service so at least 1 competitor, not too mention all the press releases that had my domain name in their title so in case it had an EMD penalty it should've moved down at least 1 position, which it never did.
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      • Profile picture of the author Mike Anthony
        Originally Posted by nik0 View Post

        Well, my site always managed to outrank the competitor who has the exact same domain name only with a single s behind the word service so at least 1 competitor,
        Nik sounds like Mike hit the nail on the head. That serp sounds like it had next to no competition and in those cases all the theories go out the window. Google can't show a blank page so it puts up the least worst of the utterly horrible.
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    • Profile picture of the author Mike Anthony
      Originally Posted by MikeFriedman View Post

      Sometimes the answer is a lot simpler. Maybe nobody was trying to rank for the keyword.
      ROFL....Mike always gets the award for short and to the point.
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  • Profile picture of the author seekdefo
    Sites get hit by EMD only if the owners try to over optimize the site with those specific keywords, the basic rules never change
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    Brevity is the soul of wit

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  • Profile picture of the author MikeFriedman
    I don't really believe there was ever an EMD penalty. I think they just dialed back the ranking bonus they previously gave to EMD's.
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    • Profile picture of the author A S M
      Originally Posted by MikeFriedman View Post

      I don't really believe there was ever an EMD penalty. I think they just dialed back the ranking bonus they previously gave to EMD's.
      That makes sense in a way ... I don't know anybody with EMD's that had any problems. And if you read about EMD updates... articles always state "SOME EMDS where affected".

      The update seems really dodgy and everybody i know use them effectively.
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      • Profile picture of the author online only
        Originally Posted by Ariseo Solutions View Post

        That makes sense in a way ... I don't know anybody with EMD's that had any problems. And if you read about EMD updates... articles always state "SOME EMDS where affected".

        The update seems really dodgy and everybody i know use them effectively.
        Indeed, I even see couple of EMDs go from 4th to 1st after that update. Can't really say it was focusing on "taking" down EMD's nor devaluing them.
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