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CPC figures not correct? Help?

by Calum Jones
2 replies
  • SEO
    • |
So I set up a niche website which I monetize with Adsense. It's my first one ever, it's not bad, it's ranked in the top 5 for each keyword. Apparently the main keyword I've targeted is meant to have a CPC of £1.92. The other supporting keywords I've used have a CPC of £1.02, £1.55, £0.47 and lastly £0.24... However I'm only getting £0.25 per click.

I don't get it! I set up this site specifically for the high-ish CPC. I've gathered 11 clicks, so I should have earned around £20 by now but instead I only have a little over £2.00
#correct #cpc #figures
  • Profile picture of the author ChristianSites
    The CPC you see is CPC paid by advertisers for ads on Google's searches. The CPC you receive will be lower because (1) it's on your website, not Google's SERPs and (2) Google takes a commission.
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  • Profile picture of the author paulgl
    Originally Posted by Calum Jones View Post


    I don't get it! I set up this site specifically for the high-ish CPC.
    That is impossible, but many people believe it. You are not the one
    that dictates the CPC on your site. Google does. It goes to bidders
    who are putting their ads on the content network, and might be
    bidding on your site. Too many people see adsense as the way
    to riches, only to realize 25 cent clicks. Quite normal.

    The content network is not even close to search. On content
    network, a "high-ish" keyword at $10 would go for a buck,
    and on a new site, probably 50 cents.

    The more targeted visitors you get, and the better CTR with buyers,
    the higher your CPC will go. But probably not until.

    Nobody with car insurance is going to just go and bid high on joe
    shmo's blog on car insurance. But, people think they will.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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