Yahoo content vs adwords content

by Eric Lorence

Posted: 18 years ago 12 replies

Does anybody have any experience on whether yahoo's content network is as targeted as Adwords?

I have recently begun using yahoo for some additional advertising and I noticed that a lot of the content clicks seem to be coming from obscure sites (just noticed a hit that came in from a horoscope site, and my niche has nothing to do with horoscopes).

At least Adwords seems to match you content ad fairly well with the niche.

Anyone have any experience on how well the Yahoo content network converts?

#adwords #content #yahoo

Eric Lorence 18 years ago

It seems as though you need hundreds of sites to start earning any meaningful income, or thousands of page loads a day.
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- captivereef 18 years ago
  
  Do you mean if you stopped promoting your sites how long would the income keep coming in? I would say years, but only if you build it the right way.
  
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Easy Cash 18 years ago

1 Day?

1 Week?

or

1 Year?
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- captivereef 18 years ago
  
  Do you mean if you stopped promoting your sites how long would the income keep coming in? I would say years, but only if you build it the right way.
  
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  Easy Cash 18 years ago
  
  Yes - If you stopped promoting them.
  
  Years huh?
  
  You must be doing some good work captivereef!
  
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  jensrsa 18 years ago
  
  I suppose until Google stops Adsense. All my sites' traffic are generic - se, links, etc. with only occassional ppc.
  
  Jens
  
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  lelaiskandar 18 years ago
  
  I think like most of us here, mine would last for years, or as long as Google wants to continue the program.
  
  I haven't done any promotion for my sites for the past 1 year.
  
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  alex84 18 years ago
  
  Well I have a small adsense site that I haven't touched for 2 months, and it is still making some money everyday, not much, but right now it averages to 15$ per month. I'm also curious to know how long the money will keep coming from just 6 articles.
  
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Devilfish 17 years ago

If the sites are relatively new then it's normal for them to be indexed and de-indexed, they should come back in a few weeks.

If they are established sites then you may have a problem. If you get 0 results using the "site:domain.com" command then you have 0 pages indexed and you may be banned from google. Check your Google Webmaster account as you may have messages or errors telling you why.
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KirkMcD 17 years ago

Yahoo's Publisher Network targeting is horrible.
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Tyrus Antas 17 years ago

Google's content network isn't very good. What do you expect Yahoo's quality going to be? Worse than bad.

Tyrus
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- snapper 17 years ago
  
  Thanks Guys,
  
  I realized this when I started getting double the impressions on Yahoo as I was getting on Adwords. I did not think that there would be twice the relevant sites on Yahoo as there was on Adwords and so realized that Yahoo must not be very selective about where they show a content ad. I know I know you don't have to be a rocket scientist to work that out but.
  
  Also with yahoo content I am getting a .1% CTR and the same Adwords content ad gets over 1.0%.
  
  I don't know if Yahoo is worth persisting with...I find its control panel really clunky and hard to navigate.
  
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Yahoo content vs adwords content

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