How does Google determine the THEME of a website?

5 replies
  • SEO
  • |
In my mind it can either be on site content or incoming links. Perhaps a bit of both.

EDIT: Overall niche theme is what I mean by theme.
#determine #google #theme #website
  • Profile picture of the author awledd
    Does that mean for the sake of SEO? Most of the time themes are mentioned at the footer of wp blogs.
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  • Profile picture of the author yukon
    Banned
    You'll have to be specific If you expect any sensible help.
    • Keyword theme?
    • Overall niche theme?
    • Blog template theme?

    Help us, help you.
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    • Profile picture of the author Matt MacPherson
      Originally Posted by yukon View Post

      You'll have to be specific If you expect any sensible help.
      • Keyword theme?
      • Overall niche theme?
      • Blog template theme?

      Help us, help you.
      Sorry I should have been more specific. Overall niche theme is what I meant.
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  • Profile picture of the author KyGunator
    Combination of anchor texts on backlinks and onsite content factors.

    My opinion based on results - does the algorithm really look at a page and say "this website is in the x niche" and classify it as such? Not really. It's still all content and links.

    I've re-purposed branded sites and ranked extremely well in niches that's completely unrelated to what the site was originally for. This tells me that google still has no idea of context.
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  • Profile picture of the author maninthemiddle
    Originally Posted by Matt MacPherson View Post

    In my mind it can either be on site content or incoming links. Perhaps a bit of both.
    I would add two co-citation factors to what KyGunator said:

    - The surrounding content of the incoming links. A site can rank for keywords surrounding the anchor text of the incoming links it's receiving, instead of the actual anchor.

    - It's been said that search engines tend to find similarities between site A and site B, when they are often linked by site C, even if sites A and B are not linking each other. Like: if A and B are often linked from the same place, they must be related in some way.
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