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does quality score important to your ppc ads?

by t3rry7im
5 replies
  • SEO
    • |
hi everyone,
i have a very simple and yet important question.
currently i am using bings ads to run ppc ads and send all the traffic to my squeeze page.
does quality score important when you are running a ppc campaign?
a squeeze page may not have a very good content written on it, so it is very hard for me to optimise it to get a good quality score with bings and other ppc platform.
if the quality score determine the success of your ads then there is alot of wrong stuff is being pass down from those gurus in the internet.


thanks in advance
terry
#ads #important #ppc #quality #score
  • Profile picture of the author anoopsparx
    Buy increasing the quality score you get the chance to rank better in Google SERP at low bid. Second if your quality score is high, means your page is good for user points of view, so possibilities to increase your conversion rate.
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    • Profile picture of the author paulgl
      Originally Posted by anoopsparx View Post

      Buy increasing the quality score you get the chance to rank better in Google SERP at low bid. Second if your quality score is high, means your page is good for user points of view, so possibilities to increase your conversion rate.
      You don't actually rank your site in serps.

      It can give you a lower bid than lower QS ads to appear.

      Has nothing to do with a user's point of view or conversion rate.

      QS does nothing to indicate the success or failure of your ads.

      That is all about ROI, return on investment or some other parameter
      you are measuring.

      There has to be a balancing act for everything to work together.

      Paul
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  • Profile picture of the author watsonovedades
    it is important and you could get the benefit of getting cheaper clicks and better position overall
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  • Profile picture of the author a2hosting
    The higher your quality score, generally the cheaper your clicks are going to be and the higher your ads will rank within Google and Bing/Yahoo. In short, it's pretty important. If you can't put a ton of content on the landing page, I would make sure that you make tightly knit ad groups with very similar keywords and highly relevant ads for those keywords in each ad group. You could go a bit further and make more relevant squeeze pages, whether it's something just as simple as changing the title of the page to fit your ad groups.
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  • Profile picture of the author patadeperro
    Originally Posted by t3rry7im View Post

    does quality score important when you are running a ppc campaign?
    a squeeze page may not have a very good content written on it, so it is very hard for me to optimise it to get a good quality score with bings and other ppc platform.
    Quality score is super important, it defines how much you will pay for a keyword with the set up you have in that moment, the better the Quality Score the less expensive the keyword will be.

    Yes it is very hard to optimize for a squeeze page and that is exactly what Google wants, to "punish" (by making you pay more) those who just want to send traffic to a squeeze page without any other value (like a blog, e commerce etc...)
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