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Contextual Links

by rdimabuyu
3 replies
  • SEO
    • |
What are contextual links? Aren't these anchor text surrounded by related texts? Or there is more deeper meaning for this? I'm seeing lot of people talking about this contextual links for SEO.

Could you please elaborate it more or add an example for this one? thank you much for your replies.
#contextual #links
  • Profile picture of the author sweezeter
    Yes, contextual links are those surrounded by content rather than a link from say the blogroll which is just a link itself.

    It helps add another layer of naturalness to your links rather than having all blogroll links.
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  • Profile picture of the author ConsultJoseph
    Contextual link is a link that is surrounded by content.

    There are two types of contextual links in my experience: relevant and non-relevant.

    Relevant contextual link is where there is a link to your website and the surrounded text are relevant to your niche. For example, your niche is pet grooming.

    I like dogs. They are easy to take care of and the food is cheap. However, the thing I hate about having a dog is taking care of it. Luckily, this website about pet grooming (<<LIVE LINK) offers free advice regarding cleaning my dog.
    If you notice, the surrounding text is obviously relevant to the site being linked to. This makes the page where the link is found a lot stronger since the keywords are found as well as the fact that the content is good and not lacking (assuming the content is unique enough for search engines).

    As for the second type, non-relevant contextual links, it's simply the opposite. The surrounding text is not relevant at all. Usually this is what spammers who don't care about quality do. They just get a random article, give it a few spins then inserts their link.
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    • Profile picture of the author Jeffery Moss
      Originally Posted by ConsultJoseph View Post

      Contextual link is a link that is surrounded by content.


      As for the second type, non-relevant contextual links, it's simply the opposite. The surrounding text is not relevant at all. Usually this is what spammers who don't care about quality do. They just get a random article, give it a few spins then inserts their link.
      On one of their blog posts, Google gave a very good example of this by quoting a page that had a baby care article with links to a payday loan site. Obviously, those links were not in context as they had nothing to do with the topic of baby care. However, if the entire article had been about payday loans and the person linked to another site, then that would be considered an in context link as the rest of the page or article would be referring to that topic.
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