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Changing content on website - affect on SEO?

by Monika64
5 replies
  • SEO
    • |
Hi, I have a question... Lets say I write an article around a certain keyword and it ranks good on Google , what would happen if I update that article, add more text and so on... Could it affect my ranking in a negative way?
#affect #changing #content #seo #website
  • Profile picture of the author SEO Power
    Nope. In fact, your website might move up in the rankings. I've been able to get a particular website of mine to the first page of Google just by updating the homepage article. I woke up the next morning only to find out that the updated article had been indexed and that the homepage had hit the first page for its target keyword.
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    • Profile picture of the author Monika64
      That's good news thank you
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    • Profile picture of the author MikeFriedman
      Originally Posted by SEO Power View Post

      Nope.
      That's not true.

      Any time that you change the content of a webpage, it could have a negative ranking impact.
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  • Profile picture of the author johnben1444
    Sometimes it's not always the case, some little changes like that can bring out disruption to your ranking though if you still have the on page done properly along with quality links you could regain your position sooner than later or even move higher.

    But be aware, anything can happen...
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  • Profile picture of the author yukon
    Banned
    It's possible a ranked page is just barely holding rank so an on-page edit could drop the page. Or, changing/updating something like a page title text could even drop a page in the SERPs.

    Why not build a 2nd internal page on the same subject as the already ranked page, then use internal links to connect the two pages? That would help strengthen the already ranked page.
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