When Content > Keywords

11 replies
  • SEO
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We know that today content is more important than anything else, however, keyword optimization - while less significant - is still a part of good on-page SEO.

With that being said, guys, what do you do when you want to write a certain article for REAL audience but also need to optimize for a keyword which isn't grammatically correct?

Mostly interested in opinion of people who value their readers and want to maintain a good reputation.
#&gt #> #content #keywords
  • Profile picture of the author SEO Power
    Why would you choose a grammatically incorrect keyword in the first place? Don't bother yourself trying to optimize your article for that keyword. Use the correct version of the keyword in it's place.
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    • Profile picture of the author Laubster
      Originally Posted by SEO Power View Post

      Why would you choose a grammatically incorrect keyword in the first place? Don't bother yourself trying to optimize your article for that keyword. Use the correct version of the keyword in it's place.
      What he means is the KW doesn't make grammatical sense in a sentence, happens all the time. You just put it in the Title tag and put the keywords from the phrase in one sentence. They don't ALWAYS have to appear exactly, that's old school SEO, doesn't work that way anymore.
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      • Profile picture of the author TLondon
        @Laubster, thanks! How sure are you about this? In an otherwise equal situation, will I not lose the position to someone who optimized the page for exact KW (read: grammatically incorrect)? Is Google that smart already?

        Any more confirmation on this from other SEO pros?
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  • Profile picture of the author Trollfarie
    Choose a relevant image for the article and name the image your keyword. This way, nobody sees the keyword but the search engine bots. I do this all the time.
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    • Profile picture of the author HouseYVR
      Originally Posted by Trollfarie View Post

      Choose a relevant image for the article and name the image your keyword. This way, nobody sees the keyword but the search engine bots. I do this all the time.

      Great post....images are really helping out in rankings this past year
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  • Profile picture of the author rwhite10
    I don't understand why you would try to rank for a grammatically incorrect keyword? I would try to rank for the correct one.
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    • Profile picture of the author TLondon
      Originally Posted by rwhite10 View Post

      I don't understand why you would try to rank for a grammatically incorrect keyword? I would try to rank for the correct one.
      The post above explained this already. People don't always put the grammatically correct keywords in the search engine field. Additionally, it can also be poorly worded keyword or the structure of the long-tail keyword can be messed up. There are many different reasons and variations on how the keyword will be different from the way you would write it properly in the article.

      Back to topic: any more advice guys?

      There are so many articles on SEO preaching the same all-over, everybody just copying from one website to another with no value, but when there's a real question to be answered - none of those websites have it, haha.

      Yukon?
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  • Profile picture of the author BobyRurka
    Create a page that uses this exact phrase in its headline, keywords and body, just for the search engines, but it must be a re-direct page for surfers, immediately taking them to a more sensible page.
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    • Profile picture of the author TLondon
      Originally Posted by BobyRurka View Post

      Create a page that uses this exact phrase in its headline, keywords and body, just for the search engines, but it must be a re-direct page for surfers, immediately taking them to a more sensible page.
      Wouldn't that be blackhat?
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  • Profile picture of the author yukon
    Banned
    Don't mess with typos, that's just sloppy.
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    • Profile picture of the author TLondon
      Originally Posted by yukon View Post

      Don't mess with typos, that's just sloppy.
      I agree, never do. Just checking.

      So hypothetically even if you have a KW that's grammatically incorrect but has 10x more daily searches than the same KW that's grammatically correct, you'd still optimize for the grammatically correct one, right?
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