You Are Not Your Customer
Startups are successful in the early days usually for one of two reasons. One is having a unique insight or pain point in the world that you want to solve (usually for yourself as the founder first), and assuming it is pain experienced by others. The other is to listen to customers, deliver value to those customers, and make sure they understand and appreciate the value you're providing. The second way requires founders to hone specific skills in the early days of a startup -- which can actually make it harder to scale out of the early stage, but pays off with sustainable growth in the long term.
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