Is FB Marketing Dead?

12 years ago

Originally Posted by BernardR

Given that Facebook have further reduced the amount of friends/followers who can see your posts in an attempt to get people to pay for advertising.

My question is do people think Facebook advertising is now saturated and therefore ineffective?

B

Organic reach is only a small part of Facebook marketing.

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SnackMemory

12 years ago

just people spreading around your site on facebook could make you hundreds monthly

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Tom Addams

12 years ago

Far, far, far from it.

Learn how to work it, you can send high-volume, high-converting traffic.

GRM

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cashinpro

12 years ago

Hi

I'm not a big fan of Facebook ads, for me its only increase in bounce rate :/ Unfortunately I have tried several times but got little conversion, the traffic was adequate but didn't get sales as I expect from it.

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markeeter

12 years ago

Facebook is always beneficial, even if your initial reach is less if you post good stuff then people will share it, tag friends, and thus you'll get more people. I think in this way the traffic you get will actually care about your page too!

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James McAllister

12 years ago

If it was dead why would so many businesses be using it?

I'd hardly call it saturated either. I'm getting clicks for as little as 3 cents. It takes research to profit from as does anything else.

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alfa_375

12 years ago

Well, it will increase exposure of your product and it is totally up to a marketer, how they will utilize that exposure and depend on the kind of traffic. So, for sure it will work very good with some marketers and it will not yield that kind of result for other marketers.

I mean to say that it is totally depend on the product and the how you are targeting and utilizing the traffic.

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ellakatie94

12 years ago

Not at all. The facebook is still an important for any business. It is still one of the leading Social Media Marketing site, there is no doubt about it. You have to know the reality.

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jasondinner

12 years ago

Originally Posted by BernardR

Given that Facebook have further reduced the amount of friends/followers who can see your posts in an attempt to get people to pay for advertising.

My question is do people think Facebook advertising is now saturated and therefore ineffective?

B

Not even close.

There is lots of money to be made from facebook whether you're selling your own stuff or as an affiliate.

They reduced organic reach so they can produce more revenue to satisfy their shareholders.

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flesterking

12 years ago

Facebook marketing works, if you know what you are doing and if you are adjusting accordingly to their rules. I bet it works because its making some hundreds of dollars every month even now. They have made some strict rules and restrictions but you can make huge income if you are under the radar.

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yossi yagudaiv

12 years ago

Facebook marketing works, if you know what you are doing and if you are adjusting accordingly to their rules. I bet it works because its making some hundreds of dollars every month even now. They have made some strict rules and restrictions but you can make huge income if you are under the radar

- about the ''strict rules'': they disabled my ads account few months ago without giving me a reason(now its back) - i think they started their 'facebook slap'.

i'm using facebook only for the pixels.... its great method ! for example:

1. buy solo ads to your squeeze page (insert a pixel in your squeeze page) -----> some of the traffic will convert as optins -----> others don't know - but they already optined my invisible list. i will promote my offer and they will see me on facebook all day, everyday !
(so for me solo ad traffic from someone people trust and converted as buyers - always converts100% - hahha)

there are

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mattbarrie

12 years ago

The drop in organic reach was pretty severe; 16% to about 1-2%.

"Build an audience that secretly belongs to a social media company at your own peril, and don't be surprised when the brands and publishers that own their audiences are the only ones that survive."

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BernardR

12 years ago

Originally Posted by mattbarrie

The drop in organic reach was pretty severe; 16% to about 1-2%.

"Build an audience that secretly belongs to a social media company at your own peril, and don't be surprised when the brands and publishers that own their audiences are the only ones that survive."

Yep this is a big concern to me as well. The drop is massive and has impacted an Urban Brand I own particularly. I used to get nice traffic spikes to my site after posting on a couple of pages I own but not now see very little reach.

I have not put all my eggs in one basket and do have other strategies however this was a valuable source of free traffic.

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Raydal 12 years ago

Originally Posted by yossi yagudaiv

i'm using facebook only for the pixels.... its great method ! for example:

Where do you get that pixel from on Face book. Is this different to the
conversion pixel?

-Ray Edwards
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Adie

12 years ago

Originally Posted by BernardR

Given that Facebook have further reduced the amount of friends/followers who can see your posts in an attempt to get people to pay for advertising.

My question is do people think Facebook advertising is now saturated and therefore ineffective?

B

I'm not sure about paid advertising would work but I am making over a hundred a day due to viral traffic for almost 3 weeks now. It's not a paid advertising. Just my posts been shared many times by people I don't know.

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iconoclast

12 years ago

Originally Posted by Adie

I'm not sure about paid advertising would work but I am making over a hundred a day due to viral traffic for almost 3 weeks now. It's not a paid advertising. Just my posts been shared many times by people I don't know.

How are you monetizing that viral traffic, if you don't mind me asking?

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Robinsh123

12 years ago

It's a market to capture but you needs a lot of testing to see that what works and what don't when it comes to getting profit after running an advertisement campaign at the Facebook.

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himanuzo

12 years ago

Facebook has 1,3 billion users. Why did you write title " Is FB Marketing Dead?"?

I think that you only don't know "how to market" to the Facebook for your business.

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JohnnyPlan

12 years ago

Originally Posted by himanuzo

Facebook has 1,3 billion users. Why did you write title " Is FB Marketing Dead?"?

I think that you only don't know "how to market" to the Facebook for your business.

Of course Facebook isn't dead and I don't think the OP was trying to indicate that in any way. With so many users on Facebook, there are plenty of people to market to. However, the key is knowing how to target your ideal audience and get your message across to these people, despite the new limitations that Facebook places on us with 'organic (unpaid) reach'.

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anynewsbd

12 years ago

No i do not think so

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DanaMears

12 years ago

Facebook advertising helps a lot when you want to get targets.You should know how to work that out. You can start creating a Fan Page then promote it with Facebook ad campaign. Learn how it works so you''ll know what campaign is effective for your brand.

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Wounded

12 years ago

For those who said it isn't dead. Are you using right side ads and are the costs reasonable?
Regards

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miklanderson2

12 years ago

Facebook marketing isn't dead. You've just got to be willing to pay to play.

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istik

12 years ago

No i think it is not dead, it is alive & hope will be .

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habibkhan01

Banned 12 years ago

I think facebook is better than other ads site and it is not dead yet. Facebook has a bad habit of reducing friends. But overall facebook is better.

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MWatson

12 years ago

Facebook is alive and kicking. That's almost like saying "Google is dead", social media has more of a factor in SEO than you think, so EVEN if it was dead - which it's not, it'd still be part of my overall marketing strategy.

These big companies are always going to be huge traffic sources. You just have to tap into them.

Cheers,
Mark

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KingServers01

12 years ago

Facebook can help you to promote and enhanced web traffic. But the guarantee for conversion rate depends upon website content and how useful they find it as per their requirements. Sales can also be increased through customers sharing website content and mouth to mouth publicity.

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oWEN tEBB

12 years ago

Without doubt Facebook marketing is very much alive. I do well out of it. I agree its a little bit harder than what it was but its certainly has a lot of mileage still in it, you just need to know how to get the best out of it and the only way of doing that is by learning and applying what you have learnt.

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M Thompson 12 years ago

No way.. you can still get 1c clicks and the traffic converts..

I noticed someone mentioned FB ads increased the bounce rate on their site thats not Facebooks problem that's their content or ad not being congruent.

I regularly get a bounce rate 20-30% (see the FB post in my signature for some screenshots)

Facebook can be an amazing source of traffic but it's not the only source and you'll find that other sources out perform facebook in some circumstances..

It's all about being a marketer and knowing your traffic ..
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usemyteam

12 years ago

It's not dead. They are just ensuring their business with sellers who advertise through them. Also if you are looking for traffic, Facebook is not the only option. There are other social media sites.

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powerofschool

12 years ago

Facebook marketing is not dead. Ofcourse, it has become tough to reach our own fans in the facebook when we are sharing the links.
If you have right strategy to implement facebook is not an bad marketing idea for any one.
You need to promote any link with good images to reach more number of people in fb . YOu need to post the images which will reach more virally .

Another opproach is Video Promotion is another good idea to promote your products or services in the fb .

Hope these methods will work for you.

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ibugu

12 years ago

I am just starting FB marketing. I do not have a system yet.
I have never bought anything in Facebook.
Standard FB ads have been a total $0 for me, even targeted.
If you have actually showed a net profit with FB, I would like to know how you did it.

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Is FB Marketing Dead?

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