Is FB Marketing Dead?

32 replies
Given that Facebook have further reduced the amount of friends/followers who can see your posts in an attempt to get people to pay for advertising.

My question is do people think Facebook advertising is now saturated and therefore ineffective?

B
#dead #marketing
  • Profile picture of the author dejaone
    Originally Posted by BernardR View Post

    Given that Facebook have further reduced the amount of friends/followers who can see your posts in an attempt to get people to pay for advertising.

    My question is do people think Facebook advertising is now saturated and therefore ineffective?

    B
    Organic reach is only a small part of Facebook marketing.
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  • Profile picture of the author SnackMemory
    just people spreading around your site on facebook could make you hundreds monthly
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  • Profile picture of the author Tom Addams
    Far, far, far from it.

    Learn how to work it, you can send high-volume, high-converting traffic.

    GRM
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author cashinpro
    Hi

    I'm not a big fan of Facebook ads, for me its only increase in bounce rate :/ Unfortunately I have tried several times but got little conversion, the traffic was adequate but didn't get sales as I expect from it.
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  • Profile picture of the author markeeter
    Facebook is always beneficial, even if your initial reach is less if you post good stuff then people will share it, tag friends, and thus you'll get more people. I think in this way the traffic you get will actually care about your page too!
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  • Profile picture of the author James McAllister
    If it was dead why would so many businesses be using it?

    I'd hardly call it saturated either. I'm getting clicks for as little as 3 cents. It takes research to profit from as does anything else.
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  • Profile picture of the author alfa_375
    Well, it will increase exposure of your product and it is totally up to a marketer, how they will utilize that exposure and depend on the kind of traffic. So, for sure it will work very good with some marketers and it will not yield that kind of result for other marketers.

    I mean to say that it is totally depend on the product and the how you are targeting and utilizing the traffic.
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  • Profile picture of the author ellakatie94
    Not at all. The facebook is still an important for any business. It is still one of the leading Social Media Marketing site, there is no doubt about it. You have to know the reality.
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  • Profile picture of the author jasondinner
    Originally Posted by BernardR View Post

    Given that Facebook have further reduced the amount of friends/followers who can see your posts in an attempt to get people to pay for advertising.

    My question is do people think Facebook advertising is now saturated and therefore ineffective?

    B
    Not even close.

    There is lots of money to be made from facebook whether you're selling your own stuff or as an affiliate.

    They reduced organic reach so they can produce more revenue to satisfy their shareholders.
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  • Profile picture of the author flesterking
    Facebook marketing works, if you know what you are doing and if you are adjusting accordingly to their rules. I bet it works because its making some hundreds of dollars every month even now. They have made some strict rules and restrictions but you can make huge income if you are under the radar.
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  • Profile picture of the author yossi yagudaiv
    Facebook marketing works, if you know what you are doing and if you are adjusting accordingly to their rules. I bet it works because its making some hundreds of dollars every month even now. They have made some strict rules and restrictions but you can make huge income if you are under the radar
    - about the ''strict rules'': they disabled my ads account few months ago without giving me a reason(now its back) - i think they started their 'facebook slap'.

    i'm using facebook only for the pixels.... its great method ! for example:

    1. buy solo ads to your squeeze page (insert a pixel in your squeeze page) -----> some of the traffic will convert as optins -----> others don't know - but they already optined my invisible list. i will promote my offer and they will see me on facebook all day, everyday !
    (so for me solo ad traffic from someone people trust and converted as buyers - always converts100% - hahha)

    there are
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    • Profile picture of the author mattbarrie
      The drop in organic reach was pretty severe; 16% to about 1-2%.

      "Build an audience that secretly belongs to a social media company at your own peril, and don't be surprised when the brands and publishers that own their audiences are the only ones that survive."
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      • Profile picture of the author BernardR
        Originally Posted by mattbarrie View Post

        The drop in organic reach was pretty severe; 16% to about 1-2%.

        "Build an audience that secretly belongs to a social media company at your own peril, and don't be surprised when the brands and publishers that own their audiences are the only ones that survive."
        Yep this is a big concern to me as well. The drop is massive and has impacted an Urban Brand I own particularly. I used to get nice traffic spikes to my site after posting on a couple of pages I own but not now see very little reach.

        I have not put all my eggs in one basket and do have other strategies however this was a valuable source of free traffic.
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    • Profile picture of the author Raydal
      Originally Posted by yossi yagudaiv View Post

      i'm using facebook only for the pixels.... its great method ! for example:
      Where do you get that pixel from on Face book. Is this different to the
      conversion pixel?

      -Ray Edwards
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      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Adie
    Originally Posted by BernardR View Post

    Given that Facebook have further reduced the amount of friends/followers who can see your posts in an attempt to get people to pay for advertising.

    My question is do people think Facebook advertising is now saturated and therefore ineffective?

    B
    I'm not sure about paid advertising would work but I am making over a hundred a day due to viral traffic for almost 3 weeks now. It's not a paid advertising. Just my posts been shared many times by people I don't know.
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    Moderator's Note: You're only allowed to put your own products or sites in your signature.

    Signature edited.
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    • Profile picture of the author iconoclast
      Originally Posted by Adie View Post

      I'm not sure about paid advertising would work but I am making over a hundred a day due to viral traffic for almost 3 weeks now. It's not a paid advertising. Just my posts been shared many times by people I don't know.

      How are you monetizing that viral traffic, if you don't mind me asking?
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  • Profile picture of the author Robinsh123
    It's a market to capture but you needs a lot of testing to see that what works and what don't when it comes to getting profit after running an advertisement campaign at the Facebook.
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  • Profile picture of the author himanuzo
    Facebook has 1,3 billion users. Why did you write title " Is FB Marketing Dead?"?

    I think that you only don't know "how to market" to the Facebook for your business.
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    • Profile picture of the author JohnnyPlan
      Originally Posted by himanuzo View Post

      Facebook has 1,3 billion users. Why did you write title " Is FB Marketing Dead?"?

      I think that you only don't know "how to market" to the Facebook for your business.
      Of course Facebook isn't dead and I don't think the OP was trying to indicate that in any way. With so many users on Facebook, there are plenty of people to market to. However, the key is knowing how to target your ideal audience and get your message across to these people, despite the new limitations that Facebook places on us with 'organic (unpaid) reach'.
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  • Profile picture of the author anynewsbd
    No i do not think so
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  • Profile picture of the author DanaMears
    Facebook advertising helps a lot when you want to get targets.You should know how to work that out. You can start creating a Fan Page then promote it with Facebook ad campaign. Learn how it works so you''ll know what campaign is effective for your brand.
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  • Profile picture of the author Wounded
    For those who said it isn't dead. Are you using right side ads and are the costs reasonable?
    Regards
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  • Profile picture of the author miklanderson2
    Facebook marketing isn't dead. You've just got to be willing to pay to play.
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    "A bargain is something you don’t need at a price you can’t resist."
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  • Profile picture of the author istik
    No i think it is not dead, it is alive & hope will be .
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  • Profile picture of the author habibkhan01
    Banned
    I think facebook is better than other ads site and it is not dead yet. Facebook has a bad habit of reducing friends. But overall facebook is better.
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  • Profile picture of the author MWatson
    Facebook is alive and kicking. That's almost like saying "Google is dead", social media has more of a factor in SEO than you think, so EVEN if it was dead - which it's not, it'd still be part of my overall marketing strategy.

    These big companies are always going to be huge traffic sources. You just have to tap into them.


    Cheers,
    Mark
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  • Profile picture of the author KingServers01
    Facebook can help you to promote and enhanced web traffic. But the guarantee for conversion rate depends upon website content and how useful they find it as per their requirements. Sales can also be increased through customers sharing website content and mouth to mouth publicity.
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  • Profile picture of the author oWEN tEBB
    Without doubt Facebook marketing is very much alive. I do well out of it. I agree its a little bit harder than what it was but its certainly has a lot of mileage still in it, you just need to know how to get the best out of it and the only way of doing that is by learning and applying what you have learnt.
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    • Profile picture of the author M Thompson
      No way.. you can still get 1c clicks and the traffic converts..

      I noticed someone mentioned FB ads increased the bounce rate on their site thats not Facebooks problem that's their content or ad not being congruent.

      I regularly get a bounce rate 20-30% (see the FB post in my signature for some screenshots)

      Facebook can be an amazing source of traffic but it's not the only source and you'll find that other sources out perform facebook in some circumstances..

      It's all about being a marketer and knowing your traffic ..
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  • Profile picture of the author usemyteam
    It's not dead. They are just ensuring their business with sellers who advertise through them. Also if you are looking for traffic, Facebook is not the only option. There are other social media sites.
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  • Profile picture of the author powerofschool
    Facebook marketing is not dead. Ofcourse, it has become tough to reach our own fans in the facebook when we are sharing the links.
    If you have right strategy to implement facebook is not an bad marketing idea for any one.
    You need to promote any link with good images to reach more number of people in fb . YOu need to post the images which will reach more virally .

    Another opproach is Video Promotion is another good idea to promote your products or services in the fb .

    Hope these methods will work for you.

    Thanks
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  • Profile picture of the author ibugu
    I am just starting FB marketing. I do not have a system yet.
    I have never bought anything in Facebook.
    Standard FB ads have been a total $0 for me, even targeted.
    If you have actually showed a net profit with FB, I would like to know how you did it.
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    Terry Grieve
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    Mastering Online Marketing Since 1996
    http://www.terrygrieve.com/

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