How to get a post to go viral.
There's a blogger over here in Australia who wrote regular blogs and had a small following (a couple of thousand people) and one day she wrote a blog post which she published on her social media which then went VIRAL. Within a matter of hours, she was one of the most talked about women in Aus. No more than six months later shes written a book and shes now on a world tour. I wont name her but any Aussies in the forum probably know who I'm talking about.
So creating a viral post obviously seems like the quick solution to get my brand in front of the right people. It doesn't have to be a blog, but any social post has the ability to go viral so here are a two things I've picked up on how to make that happen.
Make content shareable:
Seems obvious but if you can get people to share your post on social media this then becomes visible on their friends timelines and so on and so forth once it gathers some traction it wont be too long before your content is seen all over the world.
While many people are over-sharers (and you've probably blocked them from your news feed for that very reason!) in general people share for two reasons to entertain their friends, or because the content is conducive to a shared experience they've had with others.
So keep your posts educational promoting your product or service, a life lesson, or anything else that the majority are likely to find useful. And then try and make it entertaining to boot - I always take this to mean funny and with humour which will appeal to a large target market.
Be controversial:
This is a common way that people go viral but probably not one that I'm comfortable with myself. The reason it won't work for me at this stage is because I want my business to be portrayed in a positive light by everyone (as much as possible) and if I've divided half of the population that's a risky stat to me. But it is the controversy that wreaks havoc in the social media playground so its recommended if you want to stir up a bit of a reaction.
Has anyone got any other tips on how to produce content that could go viral? Or is it all down to luck of the draw?
So creating a viral post obviously seems like the quick solution to get my brand in front of the right people. It doesn't have to be a blog, but any social post has the ability to go viral so here are a two things I've picked up on how to make that happen.
Make content shareable:
Seems obvious but if you can get people to share your post on social media this then becomes visible on their friends timelines and so on and so forth once it gathers some traction it wont be too long before your content is seen all over the world.
While many people are over-sharers (and you've probably blocked them from your news feed for that very reason!) in general people share for two reasons to entertain their friends, or because the content is conducive to a shared experience they've had with others.
So keep your posts educational promoting your product or service, a life lesson, or anything else that the majority are likely to find useful. And then try and make it entertaining to boot - I always take this to mean funny and with humour which will appeal to a large target market.
Be controversial:
This is a common way that people go viral but probably not one that I'm comfortable with myself. The reason it won't work for me at this stage is because I want my business to be portrayed in a positive light by everyone (as much as possible) and if I've divided half of the population that's a risky stat to me. But it is the controversy that wreaks havoc in the social media playground so its recommended if you want to stir up a bit of a reaction.
Has anyone got any other tips on how to produce content that could go viral? Or is it all down to luck of the draw?
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