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Help, Insurance social media marketing tips

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Simone Peru
Simone Peru
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Simone Peru
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Hi,
i've been nominated since nothing as social media manager of a local insurance agency in a main italian city. I must create the facebook page and literally "get results", like emails, numbers and maybe some sells.

Can you give me any ideas?

I thought: emailing the clients and the workers to get the first follower, then do fb ads with a low budget (20$) on a landing page where, if you leave your email, i'll give you a coupon in the next days.

What do you think about it?
#insurance #marketing #media #social #social media marketing #tips
  • Profile picture of the author Funtobesocial
    Funtobesocial
    Funtobesocial
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    Funtobesocial
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    Use the "Lead Ads" to generate new leads. Offer something that is good enough for them to give up their email address.

    Lead Ads are a great way to generate new leads and Facebook makes it easy for you to create and easy for the customer to fill by doing an auto-fill based on their information. They can sign up in 3 seconds using the Lead form in your ad.

    Pro Tip: Your website will need to have a Privacy Policy and you will need to put a link to the Privacy Policy in the ad, but you will see this part as you create the ad. It's not hard just make sure your website does have a Privacy Policy first.
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    Rocco B.
    Fun To Be Social

  • Profile picture of the author newbim
    newbim
    newbim
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    newbim
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    Have you considered a Facebook Contest? It could save you a few of those $20? You could get people to tell you what they hate about their insurance, leave their email, and you'll select a winner at random from the entries that leave their email address? This way, you're both in a win / win:
    Your leads win because it's a free chance to vent and possibly win money in addition to the pleasure (people love complaining about insurance), and you also win because a) Say you have $20 coupons to give to the first 100 signups / sales, you could pool them together for a much bigger 'prize', and b) you could use that as useful feedback to help develop / provide your company with ways they could improve their USP?

    Just an idea, but I work in insurance, and I know it's a boooooooooooring product, but it is important.

    Just an idea. Let us know how it pans out.
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    If what I said helps, let me know, throw me a 'thanks'.

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