What to post on Instagram.
If youre anything like me, it can be a bit overwhelming trying to keep up with the social media game! When you're running your own business, you have to pay so much attention to getting your content out there that it can start to take over.
Obviously if you're doing your own social media you have a heart for your business and you know what you want your audience to see, but for some it can be hard to know exactly WHAT kind of content to put into your posts.
Here are a few content ideas that I refer back to when I hit an Instagram wall.
Reposts.
Every day I'll do a hashtag search for my business name and see if anyone's posted anything I can re-post. Not only does this show your existing followers that you have a good reputation, it also shows the user who mentioned you that you're paying attention and you care. Similarly, if someone tags you in a post its a good idea to repost it; it builds online relationships and means that you always have a stream of content to fall back on.
Quotes.
Because of the nature of Instagram, any reaction is a good reaction. The internet is full of inspirational and motivational quotes which are likely to speak to your followers whatever your niche. I always use Canva to create an image which has my logo and is written in my brand's font.
Tips and advice.
Depending on your industry you can offer how-to posts to your audience. Feeding them information is a great way to engage them and in some respects show yourself as a bit of an authority too.
Action shots
Instagram is one of the best places to build up your brands personality. Take selfies during on-location business meetings and give as much or as little personal information away as you think is relevant to your market.
Product information
Obviously Instagram is a great place to sell your product. Personally I find it a bit clunky as you can't link your website directly from the comments so I use it more to support my Facebook posts than I do to make sales directly; but depending on the nature of your business you'd be silly not to use the opportunity to get your product out there.
There are many other styles of posts but I tend to rotate through this list, I hope anyone new to social media finds this helpful.
Obviously if you're doing your own social media you have a heart for your business and you know what you want your audience to see, but for some it can be hard to know exactly WHAT kind of content to put into your posts.
Here are a few content ideas that I refer back to when I hit an Instagram wall.
Reposts.
Every day I'll do a hashtag search for my business name and see if anyone's posted anything I can re-post. Not only does this show your existing followers that you have a good reputation, it also shows the user who mentioned you that you're paying attention and you care. Similarly, if someone tags you in a post its a good idea to repost it; it builds online relationships and means that you always have a stream of content to fall back on.
Quotes.
Because of the nature of Instagram, any reaction is a good reaction. The internet is full of inspirational and motivational quotes which are likely to speak to your followers whatever your niche. I always use Canva to create an image which has my logo and is written in my brand's font.
Tips and advice.
Depending on your industry you can offer how-to posts to your audience. Feeding them information is a great way to engage them and in some respects show yourself as a bit of an authority too.
Action shots
Instagram is one of the best places to build up your brands personality. Take selfies during on-location business meetings and give as much or as little personal information away as you think is relevant to your market.
Product information
Obviously Instagram is a great place to sell your product. Personally I find it a bit clunky as you can't link your website directly from the comments so I use it more to support my Facebook posts than I do to make sales directly; but depending on the nature of your business you'd be silly not to use the opportunity to get your product out there.
There are many other styles of posts but I tend to rotate through this list, I hope anyone new to social media finds this helpful.
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