Snapchat Just Shared New Insights into Shopping Trends Around the Return to School

A new article on Social Media Today reports that, as the vaccine roll-out continues, and we look ahead to a post-pandemic environment, students are increasingly excited about getting back to school and spending time among friends as part of the education process.



Let's face it - the pandemic has been weird for a lot of people - not least kids. The return to IRL school also means new shopping behaviors, and Snapchat just shared some insight into how its users are planning for the coming school year, and how they're shopping as a result. Snapchat says that the return to seeing people in real life will lead to a big uptick in fashion spend.

More than a third of Snapchatters are also planning on travel, buying accessories for their cars, recreational and hobby-based equipment, and new tech devices and accessories in preparation for the next stage.

Snap also says that, with sports returning, that opens up another key fashion and accessory consideration:

Snap is actually very well placed to get a handle on what kids are planning now restrictions on movement and interactions are becoming more relaxed. Canny marketers might be thinking that the platform carries much potential sway over younger people's buying decisions, and it could be a very good time to get involved.