YouTube Expands Shorts Fund to More than 70 New Regions, Adds New Shorts Analytics Features

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A new article on Social Media Today reports that YouTube has announced some new updates for Shorts, including an expansion of its Shorts Fund, enabling more creators to get paid for posting highly viewed clips, and new Shorts analytics tools within YouTube Studio.

This article is about the expansion of YouTube's Shorts funding. Back in May, YouTube announced that it would pay out $100 million over the course of 2021-22 to top Shorts creators, based on a range of criteria, in order to provide additional support, and motivation, for their efforts. Initially, that funding was only available to creators in the US, then in September, YouTube expanded access to the program to an additional 30 regions.

YouTube is now adding another 70 markets to the eligibility list, meaning that creators from many more markets will now be eligible for Shorts bonuses. Creators in several new countries will now be able to claim a piece of that funding, with YouTube paying out between $100 and $10,000 each month to channels based on the performance of their Shorts clips. Though the factors YouTube takes into account on this front are not entirely clear:

"There's no specific performance threshold to qualify for a bonus. The level of performance needed to qualify for a bonus payment may change from month to month based on various factors, including the location of your viewers and the overall growth of Shorts."
If your region qualifies, you'll hear about it. Creators that are eligible to claim Shorts funding will be notified by YouTube, based on the performance of their content in the previous month. YouTube's hoping that by adding additional motivation to the process, that could help it grow Shorts adoption in more regions, and get more creators aligned to YouTube instead for their creative efforts.
#adds #analytics #expands #features #fund #regions #shorts #youtube
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