As many of you will be very aware, Snapchat+, which it launched in late June. It enables Snap users to pay $3.99 per month to access a range of add-on elements including variable app icons, new data insights, and the capacity to pin a user in the app as 'your #1 best friend'.
But how did you expect it to go?
There are some new features to report. 'Priority Story Replies' makes user replies more visible to Snap Stars. 'Post View Emoji' enables you to pick a dedicated emoji that you want friends to see after they view your Snaps. And there are new Bitmoji Backgrounds including 'gleaming gold' and a beach paradise.
The most significant news, however, is that Snap is reporting it now has over a million paying subscribers that have signed up to the option.
That represents an extra $4 million per month going straight into Snapchat's coffers. It's a tiny fraction of the platform's user base, but $4 million is hardly small change.