Less text, more video
Ever stop scrolling on social media to read a massive wall of text? Probably not, even if you like the account that it's from. But if you do, I'm sure you usually lose interest and continue scrolling.
Or you're probably thinking, "Get to the point already." The message of this story needs to be clear and straightforward. If you're marketing your brand on social media, make it a rule to add an image or video to everything you post.
Get creative for your brand. This way, you hit the key points to make a post trend. Post photos or videos that speak to your audience and watch those likes and comments rise.
Get your own photos taken
f you're using stock photos in your social media posts, it's time to stop. But why? They are so easy to find and look nice, right?
Well, stock photos don't perform as well as authentic images. And as a result, they're bad for SEO. To prove this, Marketing Experiments tested an actual photo of their client against their top-performing stock photo.
The result? Visitors who saw the actual photo were 35% more likely to sign up. And a recent study stated that 62% of consumers said that high-quality product images were crucial to their purchasing decision.
Repurpose your evergreen content
Did you know that people remember visual information 65% longer than text? To take advantage of this, repurpose your best pieces of evergreen content into infographics, charts, graphs, and social media images. When creating graphics, remember these tips:
- Showcase your content's main points.
- Pull quotes from your content or reword your main points to make them sharable.
- Use tools and templates from platforms like Canva and Piktochart to create quality graphics.
Let's add to this list of tips! What are your own solutions?