I've just opened an account on fb ads for my first time,
I created an ad that got approved. the recommended CPC was pretty high, at least $0.60, which is a lot considering that the traffic is not as targeted as in a regular PPC. therefore I decided to bid $0.05, later changed it to $0.12.
It was about 10 hours ago (to my understanding the reporting is live, right?), and I still got 0 impressions.
is it because I had chose to bid below the recommended CPC?
it's not called "Min CPC", so I'm not sure what's the problem... and ideas?