Around a month ago, I shared a few tricks and techniques I've used to rake in an easy $150+ profit selling tshirts straight through Facebook. NO FAN PAGE... NO LIST... nothing needed to get started.
Here's a link to the forum post which shows you that system I started with...
Since that point, I've been playing around with these shirt sales more and more. Instead of focusing on building a fan page to start and following the typical game plan for internet marketing, I wanted to do things a little different.
I wanted to be able to profit without any of those pieces... and be able to profit quickly. The only way to make this happen was for me to discover how to get a positive ROI quickly from Facebook ads.
In the second half of that post I mention above, I share how I used a few bucks in Facebook ads to make sure my campaign went over the goal... but those ads weren't really generating much of a profit... they were just breaking even.
I worked on this advertising system all holiday break so that I could figure out how to profit. Lucky enough, in only a few short weeks and a few hundred dollars invested, I figured it out!
Now, today... only 3 weeks since my first successful campaign that started with only free traffic techniques, I have over 10 tshirt campaigns that are producing incredible profit... actually my revenue is triple the investment cost for most of these.
Take a look at my latest one...
$260 invested in ads and $800 revenue so far... and it's only been 4 days... I have over half the campaign time to go.
I'll take it!
This is just 1/10 of the campaigns I got producing these type of results right now. Best part of all... I started on this brand new business model less than 30 days ago. I fully expect to profit $10-$20k this month from this exact system. How's that for starting from scratch?
So, what's the secret to this type of success with Facebook ads?
Who are you targeting with your ads? Do they have an extreme passion for what you're going to be presenting them? How hot is the topic you're showing them? Does the niche you're targeting have a viable SOCIAL MEDIA community?
In the previous post I linked to above, we hit a very hot and buzz worthy topic... Auburn Football in it's prime of the media buzz.
I mentioned these are great to go after, but not necessary in anyway. I'm actually having worse success with those major buzz topics, because everyone and their mother is trying to target that audience... so the competition is more saturated... your CPCs are going to be higher... and your design really has to stand out as the best one on the market.
Going after hungry social media niches is a much better and long term option that I've found works great.
Want an example of a social media shirt that did well for me? It was a simple text shirt that said "This Girl Loves Pugs".
That was it... no buzz around that... just passion for the product. That equals easy sales and profit from very little work.
My goal is to have 10-40 shirt campaigns ending every week from this point on. That's around $500/campaign coming in each week ($5k-$20k/week).
So you know, not every campaign works out. I test $10-$20 into each ad campaign and if we aren't in the black by that test, I drop the design and move on. I'm uploading 10-15 shirt designs a day and around 2-3 will catch each day.
I try and find a rebrandable angle as often as possible. If you look around successful Teespring campaigns right now, you'll see the common "This girl loves".... "God First, Family Then"... and the sons of anarchy logo accomadated to the target niche. My goal now is to create a few of these recurring brands to tackle every buyer niche I can find.
Essential pieces I use are a graphic designer ($5-$15/shirt design), a VA to handle the fan page messages and interactive ($300/month), and the ad investment needed (I suggest having $500 to invest when starting just to learn what works).
Hope this helps some of you guys and gets you motivated to rock out some Facebook ads.